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Month-to-Month: Simba's Analysis of Bestseller Trends 2009
March 2, 2010
In Month-to-Month: Simba’s Analysis of Bestseller Trends 2009, the acclaimed
monthly Scorecards data from our monthly intelligence publication, Book Publishing
Report, is brought together in this briefing to provide an analytical narrative of 2009.
What categories did better in which months? What authors had a tendency to fall out of
favor with buyers quickly and which ones had staying power? What imprints came out
on top and when? Only this reference answers these and other questions regarding the
increasingly complicated consumer book landscape.
Highlights include:
Exclusive month-by-month analysis of key categories: see which months favor
which segments of trade books.
A look at the succes of Stephenie Meyer and her Twilight series.
Perspective on the meteoric success of William P. Young’s The Shack.
Case studies of the romance segment and mystery & detective titles.
Ranking of all of the top imprints, titles, and authors of 2009 to help determine
“what sold well and when” throughout the year.
Simba senior trade book analyst Michael Norris has been tapped by the New York
Times, TIME and USA Today to discuss industry trends and bestseller data for the
publishing market. Have this firsthand intelligence at your fingertips to understand buyer
habits, the most popular categories in today's market and where the strengths and
weaknesses lie for the top imprints in trade book publishing today.
Additional Information
Stamford, CT—March 3, 2010—Simba Information, the market intelligence firm behind
Trade E-Book Publishing 2009, Children's Publishing Market Forecast 2010 and
>Audiobook Intelligence Briefing 2010 has released its second annual Month-to-

2. Month: Simba’s Analysis of Bestseller Trends, covering all of the major books,
authors, imprints and categories that made a splash in 2009.
Book Publishing Report, Simba’s monthly intelligence briefing, has provided data from
its flagship Scorecards department, which takes a look at every book to hit the New
York Times, Publishers Weekly and USA Today bestseller lists. By looking at a
compilation of all three lists and creating a narrative that winds through January 2009 all
the way to December, Simba has made a comprehensive resource for authors, book
clubs, publishers and others to get an understanding of what kinds of books, authors
and imprints made it big in 2009. In addition, the report contains a thorough review of
the top categories of books sought out by consumers during the year.
The report also features case studies to show readers of Month-to-Month additional
detail of Stephenie Meyer’s success as well as perspective on the meteoric success of
William P. Young’s The Shack. A case study of the romance segment as well as
mystery & detective titles is also included.
About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence
in the media and publishing industry. Simba's extensive information network delivers top
quality, independent perspective on the people, events and alliances shaping the media
and information industry. Simba provides consulting and reports that provide key
decision-makers at more than 15,000 client companies around the globe with timely
analysis, exclusive statistics and proprietary industry forecasts.
Table of Contents
Introduction
Part 1: Author, Category, Imprints and Title Trends in 2009
Authors
Categories
Imprints
Titles
Case Study of 2009 Performance: Stephenie Meyer
Case Study of 2009 Performance: Romance and Mystery & Detective
Case Study of 2009 Performance: Doubleday
Case Study of 2009 Performance: Three Cups of Tea and The Shack
Part 2: The Months
January
February
March
April
May
June
July

3. August
September
October
November
December
TABLE OF TABLES
Table 1: Number of Authors on Lists, 2009
Table 2: Average Titles per Author, 2009
Table 3: Number of New Authors on Lists, 2009
Table 4: Peformance of Stephenie Meyer by Rating, 2009
Table 5: Number of Categories on Lists, 2009
Table 6: Performance of Romance and Mystery & Detective by Rating, 2009
Table 7: Average Titles per Category, 2009
Table 8: Average Authors per Category, 2009
Table 9: Average Imprints per Category, 2009
Table 10: Average Titles, Authors, Imprints Top 10 Categories, 2009
Table 11: Average Titles, Authors, Imprints Top 50 Categories, 2009
Table 12: Number of Imprints on Lists, 2009
Table 13: Average Titles per Imprint, 2009
Table 14: Average Authors per Imprint, 2009
Table 15: Average Authors, Titles Top 10 Imprints, 2009
Table 16: Performance of Doubleday by Rating, 2009
Table 17: Average Authors, Titles of Top 50 Imprints, 2009
Table 18: Average Authors, Titles All Imprints, 2009
Table 19: Number of Titles on Lists, 2009
Table 20: Average Weeks on Lists, 2009
Table 21: Performance of Three Cups of Tea and The Shack by Rating, 2009
Table 22: Performance of Select “Spiked” Bestselling Titles, 2009
Table 23: Number of New Titles on Lists, 2009
Table 24: Total New Titles by Class, 2009
Table 25: Top 20 Titles, January 2009
Table 26: Top 20 Authors, January 2009
Table 27: Top 20 Imprints, January 2009
Table 28: Top 20 Categories, January 2009
Table 29: Top 20 Titles, February 2009
Table 30: Top 20 Authors, February 2009
Table 31: Top 20 Imprints, February 2009
Table 32: Top 20 Categories, February 2009
Table 33: Top 20 Titles, March 2009
Table 34: Top 20 Authors, March 2009
Table 35: Top 20 Imprints, March 2009
Table 36: Top 20 Categories, March 2009
Table 37: Top 20 Titles, April 2009
Table 38: Top 20 Authors, April 2009
Table 39: Top 20 Imprints, April 2009
Table 40: Top 20 Categories, April 2009

4. Table 41: Top 20 Titles, May 2009
Table 42: Top 20 Authors, May 2009
Table 43: Top 20 Imprints, May 2009
Table 44: Top 20 Categories, May 2009
Table 45: Top 20 Titles, June 2009
Table 46: Top 20 Authors, June 2009
Table 47: Top 20 Imprints, June 2009
Table 48: Top 20 Categories, June 2009
Table 49: Top 20 Titles, July 2009
Table 50: Top 20 Authors, July 2009
Table 51: Top 20 Imprints, July 2009
Table 52: Top 20 Categories, July 2009
Table 53: Top 20 Titles, August 2009
Table 54: Top 20 Authors, August 2009
Table 55: Top 20 Imprints, August 2009
Table 56: Top 20 Categories, August 2009
Table 57: Top 20 Titles, September 2009
Table 58: Top 20 Authors, September 2009
Table 59: Top 20 Imprints, September 2009
Table 60: Top 20 Categories, September 2009
Table 61: Top 20 Titles, October 2009
Table 62: Top 20 Authors, October 2009
Table 63: Top 20 Imprints, October 2009
Table 64: Top 20 Categories, October 2009
Table 65: Top 20 Titles, November 2009
Table 66: Top 20 Authors, November 2009
Table 67: Top 20 Imprints, November 2009
Table 68: Top 20 Categories, November 2009
Table 69: Top 20 Titles, December 2009
Table 70: Top 20 Authors, December 2009
Table 71: Top 20 Imprints, December 2009
Table 72: Top 20 Categories, December 2009
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