Stefano Daelli, Head of Strategy & Foresight, ospite al Dow Packaging and Specialty Plastics Southern European Growth Summit racconta come le tecnologie digitali hanno creato una nuova interfaccia per le persone con cui interagire con il mondo intorno a loro.
E le aziende che stanno sfruttando questa opportunità creando shopping experience impensabili fino a qualche anno sono pronte a sconvolgere la value chain del Retail e del FMCG come già successo ad altri settori prima di loro. E anche il settore del packaging - ad oggi margini di questa rivoluzione - si deve preparare per navigare in queste nuove acque.
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
The Future of Retail, FMCG & Packaging in the Digital Era
1. THE FUTURE OF RETAIL,
FMCG & PACKAGING IN THE
DIGITAL ERA
What will be the impacts on the value chain?
1
Dow Packaging and Specialty Plastics Southern European Growth Summit Venice, 26th September 2017
4. MECHANICAL GRAPHIC NATIVE (?)
My parents Me Marta
+ informative / + ubiquitous / + accessible
We are building a new kind of “User Interface” of the world
DIGITAL LANSCAPE 2030
5. The shopper hierarchy enables different scenarios
HOW MARTA WILL BE SHOPPING?
Stuff She needs buying
Stuff She wants
buying
Stuff
She enjoys
buying
SHOPPING MATTER EXPERT
She loves when products/services know
so well that that learn and optimise
her lifestyle.
FitGenie
UBER SHOPPER
When she needs something, there’s no
2 business days delivery. No out-of-
stock. Just here and now.
Instacart
ZERO EXPERIENCE
For 99% of the products on her
shopping list the exact amount of
experience She wants is zero.
Amazon Dash Replenishment Service