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Super Tools Make You A Super Marketer: And A Lot More Efficient & Effective. (179 tools + many tips) - Presented by Kevin Mullett, Cirrus ABS’ Director of Visibility & Social Media, for SMX Vegas, on November 20th, 2014.
179 Social Media Tools The real painful part of putting together a tools deck like this is having to limit what I can put in it for the time I have with you. This is but a categorized sampling from which you can start your due diligence research from.
Practitioner need to recommend the right tool when a client asks CMOs need the right tool to give the right data efficiently and affordably
How many of you have bosses that won't let you have nice things?
I get it, your boss is asking you to sail to Hawaii in a dingy. Well we have a lot of clients in that same boat, so I like to find free or cheap tools that still solve problems. Let’s get focused on what tools are going to move the needle, simplify your life, or provide meaningful insight, while still fitting inside our budget. Tools should support your efforts, not your curiosity.
Now before we just go joining all these channels, because they are free, we need to understand: While social media is free to use, it is not free to do. (Wind is free, putting up a windmill and maintaining it are not.)
You must weigh time and attention against opportunity and potential return. Social Media is also not a task you complete! It is an ongoing effort that requires attention.
Don’t be surprised when you receive little gain, from that which you put no resources into. Your outcomes will be impacted by your investment.
That said, we also need to allocate the correct amount of effort and resources to achieve a goal. Therefore, you should expect that some tools are going to be part of the budget to help you get results.
We have too many social media experts jumping up and down about interns controlling social media. While I understand why, and agree to a point, we are forgetting to discuss the part of online reputation we do not and cannot control. UGC, other people, and their perception of the brand.
What UGC is out there that you are ignoring?
A stage is only an opportunity to connect, you still have to listen and watch your audience. Do they understand? Do they have a question? These tools can only help you pay attention. Thought it could be argued this helps engagement, we are talking about baseline response at this point.
Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings.
Not pictured: http://www.talkwalker.com/alerts – Alert system, Google Alerts competitor. (Freemium)
While the previous slide had tools we could use here, and some of these tools could be used for listening, this group is more focused on the task of real-time interaction, researching audience and languange, and creating archives of event or making lists.
Wayin – Real times listening, analytics, for events, across multiple channels. ($unlisted) Storify – Curate via many social channels and Google to build a report or story page. (Freemium, $??) Topicurious – Research! Easily find tweets from old Tweets, using that hashtag, filtering. (Free) Listly – Build lists, collaboratively if you want, with voting and embed options. (Freemium, $10/mo) RiteTag – Hashtag research for tweets. ($10+/mo) hshtags – create and search boards for hashtags, Twitter, Facebook, Instagram, Tumblr, Vimeo, Flickr, G+. Tagboard – search hashtags across twitter, instagram, facebook, APP.NET, vine, and G+. (Free) Keyhole – Twitter hashtag/kw reports and analytics ($129+/mo), Influencer Marketing, Newsroom Insights. Tweet Binder - Twitter hashtag/kw reports and analytics, with comparative feature. (Freemium, $40-500/mo?) Twazzup – Twitter, real-time hashtag/kw monitoring and analytics. (Free) Nurph – (Free) tchat.io – T witter, real-time hashtag and chat tool. (Free) Twubs – Twitter, real-time hashtag and chant tool. (Free) oneQube – Twitter analytics, reporting, and hashtag tool. Hashtagify.me- Hashtag search, related to discovery, and analytics tool. (Freemium, starting at $10/mo) TweetChat – Twitter, real-time, hashtage and chat tool. (Now owned by oneQube folks) (Free)
Not pictured: Meltwater Icerocket – I didn’t include because you can’t filter out by languange
If you don’t research where your audience is at, you have about as much chance of connecting as being hit by lightning..
Google Analytics > Acquisition > Social > Data Hub Activity http://crowdriff.com/riffle/# - Free http://ming.ly/ - freemium, unlimited $9.99/mo. http://intelligence.towerdata.com/ formerly Rapleaf – (quote, but reasonable) Email/Audience information, enhancement, intelligence http://rapportive.com/ - Free (owned by LinkedIn) evercontact – scans email signatures to enrich data, finds duplicates, etc, gmail, outlooks, CRMs, team. (Freemium, $59+/yr) http://www.mailchimp.com – SocialPro add-on starts at $1/mo. http://minemymail.com/ - extract all emails addresses, add profile pics, social, gravatar, twitter, facebook data. Starts at $4.99 ContactSaver by CircleBack – Searches your inbox for contacts, gmail, mobile, (Freemium) Linkedin Contacts! contact management with social tie-in. Facebook, Twitter, Gmail, Yahoo, Google Voice, Evernote, TripIt, MailChimp, Constant Contact, Aweber, CSV import, Address books and Calendars. (formerly Connect HQ) http://reachable.com/ - (no pricing) Reachable discovers and scores the maze of relationships among people and among companies Not pictured - my6sense - https://play.google.com/store/apps/details?id=com.my6sense.client.android http://www. fullcontact.com
(3) Tools 1 dupe
Riffle by CrowdRiff – (Freemium) $10/mo or $100/yr. http://bit.ly/1waLDcW MyTopTweet – CrowdRiff – curation, notification, and conversation starter.
Tool 1 dupe
FullContact allows me to see if a contact is active where I prefer to be, or if I need to be more active where they prefer to be.
Cloze is a spectacular desktop and mobile tool to help you keep in touch with key contacts, influencers, and notifies you of who you are losing touch with.
Team tool is Circulateit. Refresh – is an iOS app that gives you insight about people you are meeting with based on many social platforms. (free)
(17) Tools 1 dupe Be careful to avoid packratious egotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority.
Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting. Swayy – Pulls trending content from your social accounts, by source, topics, and keywords. Provides some analytics. Twitter, FB, IN. (Freemium, Starts at $9/mo for Pro) nimble - Potluck – Content conversation and sharing platform. (Free, from the team that made Branch) Inbound.org – Content karma/voting and discovery platform. (Free) Beatrix – Tool to assist in the discovery of content and steps to build a weekly social media plan. Starting at $29/mo Scoop.it – Discover, curate, share, and publish content. (starting at $13/mo, Paid only now?) Flipboard – Publish your own online magazine, curate from others. Feedly – RSS reader NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board). Buffer – Klout – Symphony – ContentGems – RSS, OPML, Twitter, content discovery. (Freemium, $9+/mo) Commun.it – (Freemium) Twitter engagement tool RebelMouse – LinkedIn Pulse -
Do you suffer from excessive sharing of OPC (other people’s content)?
Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) – 11/29/2013 (54,308,453 views) http://www.youtube.com/watch?v=M7FIvfx5J10
Creating a content opportunity report (COR), because it is time to get serious.
Stop talking about Editorial Calendars before accessing the monthly, quarterly, and yearly known opportunity.
Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important. If the in-house is there, he is glad to hear someone reinforcing the need.
Days of the Year – where you go to investigate odd holidays and content opportunities. Holiday Insights – Another site for finding absurd or abnormal holidays. (Today is Absurdity Day) GatherContent – Get content from your clients. (Freemium, $49+/mo) DIVVY HQ – (starting at $25/user/mo) CoSchedule – Editorial calendar and scheduling. Watch settings. ($10/mo) Kapost – Editorial calendar, publishing to social. (starting at $2k/mo) Smaply – Visualize the customer journey, and optimize for personas. (starting at 25 EUR/mo) Edit Flow – Calendar plugin for WordPress – (Free) Content Opportunity Report - http://bit.ly/1wG5xuj Editorial Calendar Plugin for WordPress – (Free)
Not listed/pictured: Complete Guide to Personas by Kevan Lee over the buffer app blog. http://bit.ly/1eG1t3J Editorial Calendar - Pam Moore http://bit.ly/1jFr7dd Editorial Calendar - Jamie Griffiths http://bit.ly/1jFrzbo.
Content 101. Solve people’s problems, answer their questions and entertain them.
(18) Tools 2 dupe
Scheduling and automation aren’t the same thing, but both require monitoring and judicious use. Forget about the concept of setting and forgetting something.
Everypost – social media scheduling and posting tool for iOS, Android, and soo the web. Post to many, customize each. (Freemium, $9.99/mo) BuzzBundle – Brand mentions, keywords, *personas, *proxies, scheduling. Software. T, FB, G+, IN, Youtube, Yahoo! Answers, forums, Blogs. (Freemium, $199/mo) Hootlet – schedule & share bookmarklet (Freemium) buffer – schedule & share bookmarklet (Freemium) twuffer – compose and schedule tweets in a simple interface. (Free) dlvr.it – You publish. We deliver. (Freemium, $10+/mo) BundlePost – (Starting at $20/mo) yext – Yes, yext actually allows you to schedule social posts as well. (pricing varies) Edgar – schedule types of content, in a calendar format, and fill up the bucket for it to post from. (free?) smqueue – sharing queues, connect and interact. (Freemium) Socedo – Social lead discovery and automated engagment to sales pipeline. ($100+/mo) Friends+Me – Cross-post social to and from social channels and Google+. (Freemium, $5+/mo) ViralWoot – Schedule Pinterest pins, with free bookmarkelet Latergramme – Schedule Instagram images (note it just alerts you to post, it can’t auto post) (Freemium, $16/mo) Symphony – Publish, schedule images, monitoring, replying, team, ($14+/mo) OnlyWire – Automate your blog content into social communities and networks. ($5+/mo, team $99+/mo) Salesformics - Sales and marketing automation that’s as easy to use as a search engine ($99/mo) PostPlanner – Schedule for FB, though you can do that natively in FB now. (Free)
(19) Tools (1 dupe) We need to look for things that resonate so we can write about them again and so we can expound on them in say a blog post.
Crowdbabble - Analytics: Facebook, Instagram, Twitter, LinkedIn. ($29+/mo) Analytics.twitter.com or Ads.twitter.com – Analytics provided by Twitter. Demographics Pro for Twitter– Pay-per-use starting at $80, starting at $29.95/mo, trial (shows where they eat, shop, buy apparel, epic demographic data. RetweetLab.com – Various Twitter analytic data points. (Free) Tweetreach – Measure a tweets reach and create archives. (Freemium, $84+/mo) Fruji – I like this so much I pay for it. It’s cheap. (Freemium, $3+/mo) tailwind – (formerly PinLeague and bought PinReach) measures Pinterest, competitors, collaborators, trends, domain info, and more. Very cool. (Freemium, $149+/mo) Add This – check the analytics of what is being shared from your site. Timing+ - Google+ best time to post tool. (Free) Buzzsumo – Measure you or your competitors content and social reach effectiveness on FB, IN, T, Pinterest, G+. (freemium, $99+/mo) Social Crawlytics – Shows you, or your competitors, popular content on FB, T, G+, Pinterest, IN, Delicious, and StumbleUpon. SharedCount – Track shares of your domain/link on Facebook, Twitter, Google +1’s, Pinterest, LinkedIn, Delicious, and StumbleUpon. (Freemium, $40+/mo) agorapulse – Facebook apps & Twitter crm, moderation & analytics. ($30+/mo) A few free FB tools. Steady Demand Pro – Google+ insights and analytics. ($12+/mo) Freebie brand page audit - http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php Wiselytics – FB analytics 400 fan min (Free). Wisemetrics – Complete dashboard ($) CircleCount – G+ analytics, find influencers, and so much more. (FOR ELLO see http://www.circlecount.com/elloprofiles) Quintly – Dashboard for Facebook, Twitter, YouTube, and Google+. (Freemium, $69+/mo) IconoSquare – Formerly Statigram, Instagram viewer and statistics. (Free) SumAll – Unique presentation of data from multiple social channels. (Premium feature soon, 42 platforms?)
Not shown: http://www.allmyplus.com/ - Google+ analytics (Free)
(2) Tools So how can we make sharing easier while also gaining more tracking capabilities? Sharable, in combination with bit.ly or the goog.le shortener can do just that. If I can’t mention a competitor, I have more to worry about and bigger problems than them. http://digital.relevance.com/create-custom-social-links-shareable
See also: http://www.sharelinkgenerator.com/ Tweet it » bit.ly/115VEGAS
(4) Tools 1 dupe + 2 tips The Google Analytics URL Builder Chrome extension is invaluable for building trackable URLs quickly, and it ties in with your bit.ly account. It pre-populates the URL and you can even set up quick sets.
Did you know that you can add “+” behind any Goo.gl or bit.ly url to see that links stats? GA Social Media Dashboard – Was provided by a Google Analytics dev on G+ and is a starter SM dashboard. GA Social Data Hub – Partners who participate and provide data like pocket, delicious, etc Raven Google Analytics Configuration Tool – Helps you configure your GA account for different task.
Don’t forget to association your domain with bit.ly.
(12) Tools 1 dupe
NOD3x – Google plus demographics, charts, and graphs. (Freemium, $9+/mo) SocialBro – Twitter analytics (Freemium, $14+/mo) ManageFlitter – Twitter management (Freemium, $12+/mo) Twitter Counter – (Freemium, $17+/mo) Followerwonk – Collection of tools for searching and managing Twitter. (Freemium) Tweriod – Flaky? twtrland – find influencers and new people to follow. Analytics, top content. (Freemium, $49+/mo CircleCount – G+ analytics, find influencers, and so much more. tweepi – Twitter account management. (Freemium, $7.49+/mo) SocialRank – Search followers, by location, tag, bio, etc. Group, export to csv, twitter list (new). (Free, premium coming.) Circloscope – Google+ discovery and management ($47/yr, $178/yr) Commun.it – (Freemium) Twitter engagement tool
Not pictured: refollow – Find new follows
(4) Tools 1 dupe
When Twitter finally opened up Twitter lists from the 20 list, 500 usernames per, to 1000 lists consisting of up to 5000 usernames each, I was elated and frustrated. How do I consolidate my Fort Wayne 1 and 2 lists ? I found Tweatbe.at which gives users the ability to copy, move, and organize your Twitter Lists. That isn’t all it can do though. It helps with many other Twitter account management activities. Give it a try.
tweepi – Twitter account management. (Freemium, $7.49+/mo) Icotile2 – an alternate method of reviewing and managing lists. (Free) Twitlistmanager – another alternate twitter list management tool. (Free)
(6) Tools + 2 resources Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well.
Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day.
http://www.picscout.com/solutions/search/ - Search by image tool (Free) http://picscout.com/imageexchange/home - Scroll down to the Firefox and Chrome message (Free) http://www.tineye.com/ - Reverse image lookup. (Free) https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk (Free) https://www.google.com/imghp - Reverse image lookup. Google Search by Image (Free) http://metapicz.com/ - exif/meta viewer for photos
(13) Tools in Bonus Slide 1: WhatTheFont – Tweet2Cite – Citations formatted from Tweets for MLA, APA, and Wikipedia. (Free) SpeakerText – Video transcription service ($2/min) Speechpad – Video transcription service ($1/min) CloudConvert – Convert files (Free) Convert.Files – Convert files (Free) Vector Magic – convert bitmap (raster) images to vector. (Freemium, $8/mo or $295 desktop) screenr – free screen recording tool Jing – free screen recording tool WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download. jolicloud – Connect all your cloud storage services. (Freemium, 5/mo euro) LinkPlug – Create a top bar with a call to action for social shares. (Freemium, $5+/mo) Hello Bar – Top message overlay bar. (Free)
(6) Tools + 5 resources in Bonus slide 2:
This photography technique isn’t all that difficult, but it impresses the heck out of people. Why? Because it is different. Be different. Speak up, be heard, and add value where others aren’t.
Soundcloud – Mobile podcasting (Freemium) Spreaker – Mobile podcasting (Freemium, $5+/mo) blogtalkradio – Professional podcasting service ipadio – broadcast live from a phone call Yappie – Formerly dubbler, Free community social audio service. AMEX Open forum – Quora – Qzzr – Make quizzes (Freemium, $19+/mo) Linkedin Groups – Linkedin Publishing -
(11) Tools 1 dupe
Our line of work lends itself to having to do a lot of research, investigation, reporting, and yes data extraction. Here are some tools to help make that easier. And, let’s not forget that sometimes you also need be able to efficiently fill forms out as well, so here are a few tools for that. Scrapebox – A discovery engine, BUT you must promise to only use it for good, not evil! DataMiner – Chrome extension for scraping from web to Excel. ScraperWiki – Scrape public data. Yahoo Pipes – An old, but still powerful, tool for scraping things off the web. Requires above average skill to put together. Scraper – A Google Chrome extension for getting data out of web pages and into spreadsheets. import.io – Scrape data and transform it into something usable. Link grabber – Google Chrome extension that grabs all links from a page. Table Capture – Google Chrome extension for data mining from tables. Export to clipboard or Google Docs. Linksy.me – email guesser, please use responsibly. iMacros – Browser automation and data extraction. LastPass – My password and auto form filling tool of choice. Freemium. Paid for mobile. RoboForm – Another password tool and form filler.
Not Pictured: HTTrack – Copy whole websites. PageNest (formerly Website Stripper) – Copy whole websites. helium – Data extraction software (Starting at $99)
(11) Tools in Bonus Slide 4:
http://sproutsocial.com/ - starts at $39 per user/mo. & free trial http://channelmeter.com/ - measures the performance of any Youtube account. Check your competitors. https://www.viralheat.com/ - Scheduling, analytics, monitoring, team, and more. http://sendible.com/ - Scheduling, analytics, monitoring, CRM, team. (starts at $9.99/mo. w/free trial) http://statuspeople.com/ - Find fake followers, and manage Twitter. (Freemium, starts at $8.99/mo. w/free trial.) http://www.zuumsocial.com/ - Competative analysis across industries. Post times, channels, etc. ($250+/mo) https://www.rivaliq.com/ - ($100+/mo) http://www.socialreport.com – starts at $9/mo. http://simplymeasured.com/free-social-media-tools - some free tools reports http://www.buzzstream.com/social-media - blogger research and influencer research, relationship managmeent, teams, projects, outreach. (starts at $19/mo. w/free trial *requires cc) HowSocial – Another simple tool to show how active your brand is across many channels. (Freemium)
(17) Tools in Bonus Slide 5:
http://www.readypulse.com/ - Collect UGC images. ($?) Curalate – Instagram, Pinterest, FB, T. ($?) http://www.salesforcemarketingcloud.com/ https://momentfeed.com/ - Mobile brand communication http://www.talkwalker.com/ - Social Media Monitoring and Analytics (Free tools, starting at 500 euro/mo) http://www.sysomos.com/ - Listen, measure, engage, learn. ($thousands/yr?) http://www.attensity.com/home/ - real-time, multi-source, behavior profiling, sentiment, insights. ($?) http://www.sprinklr.com/ - if you have to ask…. http://synthesio.com – Listen, analyze, engage, team, competitive listening. ($?) http://www.meltwater.com/ - ($8k/yr?) http://www.adobe.com/solutions/social-marketing.html – Management, governance, listening and moderation, publishing, campaigns, analytics. ($?) http://www.lithium.com/ - SM management, analytics, community monitoring, klout perks. ($?) http://www.sdl.com/ - (formerly Alterian) http://www.infegy.com/ - “Infegy Atlas” Social intelligence, discovery, lingquistics, comparison, data, ($4000/mo) http://www.piqora.com/ - Pinterest, Instagram, and Tumblr. Analytics, discovery, Promotions, management. ($?) http://mutualmind.com/ - Social intelligence, dashboard/command center (events), analytics, visualization, engagment. ($?) http://www.socialchorus.com/ - Adovocate marketing platform (ugc), employees and brand ambassadors,
Not pictured: http://www.hubspot.com – starting at $200/mo. – some free/moral bribe reports http://www.brandwatch.com/ - Starting $800/mo. Argyle became ViralHeat Alterian become SDL
Still wanting more tools? Here are 109 SEO tools and 200 Audio, Video, & Image tools. Total = 309 more tools.
In all your social travels, remember The H.E.L.P. Philosophy
Humanize your message Encourage conversation Listen first Promote Less.
Search for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello.
ASK ME ABOUT CAPTURING LOCAL VISIBILITY FOR YOUR NETWORK OF PARTNER WEBSITES. TENS TO THOUSANDS OF MULTI-SITE THROUGH ONE CENTRAL CMS INTERFACE.
Check out bit.ly/aboutKM, http://www.marketsnare.com/, and http://www.cirrusabs.com/.
Super Tools Make You A Super Marketer: Here's Over 176 Tools
MAKE YOU A
SUPER MARKETER AND A LOT MORE EFFICIENT & EFFECTIVE
@KMULLETT #SMX: #24B
FOR THOSE WITH BOSSES
THAT WON’T LET
YOU HAVE NICE
@KMULLETT #SMX: #24B
IS FREE TO USE,
NOT FREE TO DO
@KMULLETT #SMX: #24B
WITH AN EYE OUT FOR QUALITY
@KMULLETT #SMX: #24B
COPY, MOVE, & ORGANIZE
TweetBe.at screenshot & example here.
@KMULLETT #SMX: #24B
THOU SHALT NOT
RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…
@KMULLETT #SMX: #24B
BONUS SLIDE #1
FOR WHEN YOU ARE IN A TOUGH SPOT
@KMULLETT #SMX: #24B
BONUS SLIDE #2
SPEAK UP, BE HEARD, & ADD VALUE
@KMULLETT #SMX: #24B
BONUS SLIDE #3
FOR PURELY BENEVOLENT PURPOSES
@KMULLETT #SMX: #24B
BONUS SLIDE #4
BUT TOO MANY TO COVER TODAY
@KMULLETT #SMX: #24B
BONUS SLIDE #5
GOOD THINGS DON’T COME CHEAP & …
@KMULLETT #SMX: #24B
OK, BUT ONLY IF YOU PROMISE TO SHARE
@KMULLETT #SMX: #24B
THE HELP PHILOSOPHY
HUMANIZE YOUR MESSAGE
@KMULLETT #SMX: #24B
DIRECTOR OF VISIBILITY &
TEXT “LIKE MARKETSNARE” TO 32665
ASK ME ABOUT
CENTRALLY MANAGING A
NETWORK OF DISTINCT
WEBSITES AT A LOCAL LEVEL
TO CAPTURE LOCAL VISIBILITY.