Tools aren't your job, they support it. Tools must solve problems, create efficiency, improve workflow, accelerate growth and enhanc capabilities to achieve your goals. Now here are 200+ tools to help you with your search and social marketing efforts. Created and presented by Kevin R. Mullett (@kmullett) at the 2016 Zenith Digital Marketing Conference in Duluth, MN on Thursday, April 28th. #Zenith2016 Remember that tools are the how, not the why.