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Personal branding karen kang marketing campsv preso
- 3. What Do These Brands
Have in Common?
Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc
© 2012 Karen Kang All Rights Reserved ! 3
- 4. Be Bold
Add Value
Evidence
!
© 2012 Karen Kang All Rights Reserved 4
- 5. Delivering
Happiness
Zappos and Tony Hseih
Photo source: Inc.com
!
© 2012 Karen Kang All Rights Reserved 5
- 7. How Can You Stand Out?
Target
Audience Need
What category
can you lead?
Your Strengths
Competition
& Value
!
© 2012 Karen Kang All Rights Reserved 7
- 9. Positioning Statement Example
For
Investors
Who
are
concerned
about
compe44on
and
commodi4za4on
in
online
retail
I’m
a
visionary
CEO
of
an
online
retailer
whose
unique
brand
is
built
on
a
happy
corporate
culture
and
awesome
customer
service
That
achieves
consistent
growth
and
profitability
with
empowered
employees
who
delight
our
customers.
Unlike
our
compe4tors,
we
have
the
highest
employee
sa4sfac4on
&
brand
loyalty
ra4ngs.
!
© 2012 Karen Kang All Rights Reserved 9
- 10. For A Strong
Entrepreneur Brand
Bold, New Ways to Add Value
Content, Evidence
Unique Vision
Personal Story
Consistent Identity
! 10
© 2012 Karen Kang All Rights Reserved
- 11. Bake the Cake,
Then Ice It
Cake = Rational value
Icing = Emotional value
CAKE + ICING = STRONG BRAND
!
© 2012 Karen Kang All Rights Reserved 11
- 14. Portable Branding
Monitor your online brand
Help influencers
brand you
Are you engaging?
! 14
© 2012 Karen Kang All Rights Reserved
- 15. Ideas to Brand Yourself
Be an expert
Leverage
content
Ecosystem
validation
Give back
SMILE
! 15
© 2012 Karen Kang All Rights Reserved
- 16. Guide Your Brand, or
Be Branded by Others
! 16
© 2012 Karen Kang All Rights Reserved
- 17. Be Your Own Brand
Manager
BrandingPays™ System
Brand
Positioning Messages Ecosystem Actions
Strategy
! 17
© 2012 Karen Kang All Rights Reserved
- 18. Book
Coming
January
2013!
Go for it!
! 18
© 2012 Karen Kang All Rights Reserved
- 19. Free Branding Tips and
Newsletter
Leave me your business card
Ask me questions on:
facebook.com/BrandingPays
! 19
© 2012 Karen Kang All Rights Reserved
- 20. Take Charge of Your
Entrepreneur Brand
Go for it!
Go for it!
! 20
© 2012 Karen Kang All Rights Reserved