The document discusses the Oracle Marketing AppCloud and its integration with Eloqua's marketing automation platform. It provides over 300 apps that users can access to connect various marketing and sales applications, services, and data sources. Examples mentioned include web conferencing, social media, and content marketing apps. The document also highlights the ReadyTalk app, which allows users to streamline webinar follow up by capturing poll responses and playback data from webinar recordings.

1. @MarketingCube
C o l l e g e
Oracle Marketing AppCloud
Marketing Automation Meetup
2 October, 2014
1

2. What is the Oracle
Marketing AppCloud?
@MarketingCube

3. @MarketingCube
A New World of Marketing Capabilities
Modern Marketers are reaching to the cloud to better understand buyers, achieve greater
efficiencies, and extend their marketing automation investments.
!
Eloqua AppCloud makes it easy and fast.
!
Access insightful data and marketing analytics.
With more integrations supported than any other marketing automation platform, you can
make smarter decisions, automate more of the marketing process, and reach more buyers.
!
Connect to a host of marketing and sales applications and services.
• Web conferencing platforms
• Social media services
• Customer data providers
• Content Marketing Apps
• And more
!
Visit the ultimate Modern Marketing marketplace.
Browse dozens of applications by type and price to extend the power of your marketing
machine at appcloud.eloqua.com. Now on Topliners!

4. @MarketingCube

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@MarketingCube
Getting Started

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@MarketingCube
The first thing you need…

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@MarketingCube
The first thing you need…

8. @MarketingCube

9. @MarketingCube

10. @MarketingCube

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@MarketingCube
Apps - The Options

12. @MarketingCube
• Twitter
• Facebook
• LinkedIn
• SurveyGizmo
• BrainShark
• Kwanzoo
• Progressive Profiling
• Box
• RSS Feed
• Amiando Widgets
• Form Population
• QR Code
• Pinterest
• Kapost
• Static Content
• SnapApp
• Eventbrite
• Radian6 Buzz
• Argyle Beacon
• SlideShare
• 4TN DGF
• Fresh Address
• Data Validation
• Lead Spend
• Demandbase
• Bizo ID
• CMS2Eloqua
• Spark Forms
• B2B Channel Showcase
• Questionmine Video
• Newscred image
• LookBook Embed
• ReadyTalk Recording
• Call Tracking
• Brightcove Video
• Pressly Embed
• Comments
• YouTube
• Google Plus

13. @MarketingCube
Over 300 Apps

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@MarketingCube
ReadyTalk - webinars

15. ‹#›
Committed to Customer Success
Currently
used
by
more
than
8,000
companies
worldwide.
“ReadyTalk
is
helping
us
collaborate,
share
ideas
and
build
relationships
at
every
level.
It’s
great
to
have
a
trusted
partner
who
can
make
sure
our
events
go
without
a
hitch
every
month.”
-­‐
Kaila
Garrison,
Marketing
Manager,
Compendium

16. ‹#›
Why is ReadyTalk Different?
▪ Easy to use interface
▪ Features for webinars, sales demos & training
▪ No downloads for easy joining
▪ Integrated high-quality audio
▪ Stellar support & service
▪ Easily leverage recorded content
▪ Integrations that make users’ lives easier

17. ‹#›
Why is our Integration Different?
▪ Pull in meeting details to populate templates
▪ Include a unique ICS file for each registrant
▪ Capture questions & individual responses for
polls/post-event surveys
▪ Create unique playback URLs for Oracle Marketing
Cloud contacts
▪ Record how long prospects watch a playback
▪ Comprehensive documentation
▪ Excellent service & support for Oracle Marketing
Cloud integration
▪ Continued investment in new enhancements
▪ Recognition from Oracle Marketing Cloud & their users

18. Segment & Score on Poll/Survey Responses
Put Prospects into
Different Nurture
Tracks Based on
How They
Responded to a
Polling or Survey
Question
‹#›

19. ‹#›
Streamline & Tailor Follow-Up Activities
Lead scoring activities are based on various
engagement metrics to drive targeted follow-up
Type of Data More
Details….
Attendance Information
Status (Attended/Did Not Attend) Provides a simple campaign workflow
Duration (How Long Did they Attend) Available through On24
Entry/Exit Time Visibility into what content/presenter was of most interest
Polling/Survey Information
Question & Answer Returned On24 provides number of poll/survey questions only which provides
very limited context for follow-up

20. ‹#›
Drive Value from Recorded Content

21. ‹#›
Leverage Recordings to Increase ROI
Webinar registrants
& attendees are on
event
overload….making
recorded content,
and the playback
data, more
important then ever
Part of a Webinar Campaign
• Insert unique playback url in
follow-up emails for attendees
and no-shows
• Lead score based on playback
date, duration, number of times
played back, etc
1
Stand-Alone Campaign
• Create a landing page for
registration
• Lead score based on playback
date, duration, number of times
played back, etc
2

22. ‹#›
Continued Investment & Innovation
▪ ReadyTalk is the only webinar provider who has developed
our own Oracle Marketing Cloud integration
▪ Others must rely on Oracle Marketing Cloud to prioritise
and build enhancements
▪ Releasing major new features every 6 months based on
customer feedback
▪ ReadyTalk is an Oracle Marketing Cloud customer and
leverage that deep understanding to drive innovation

23. ‹#›
Recognition from Eloqua
“ReadyTalk has a very strong integration
with Eloqua, which is allowing our joint
customers to get much more value out of
the very relevant digital body language that
a webinar provides.”
!
- Steve Woods, ex CTO, Eloqua

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@MarketingCube
The More Popular Apps

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@MarketingCube
•Social Sharing
• LinkedIn
• Twitter
• Google+
• Facebook
• Pinterest
•Social Sign-on
•LinkedIn
•Twitter
•Facebook
•YouTube
•SlideShare
•BrainShark
•SurveyGizo
•ReadyTalk
•GoToWebinar
•WebEx

26. @MarketingCube
Q & A

27. Marketing Cube Pty Ltd
Level 3, 85 William Street,
Darlinghurst, NSW, 2010
Australia
!
Ph: 02 8244 0007
www.marketingcube.com.au
@MarketingCube
/MarketingCube
College