The great marketing myth is taught by business schools and repeated religiously by many marketing gurus. This presentation exposes that myth and provides a more realistic prospective. The truth is often brutal so be prepared to be discomforted. By George Torok, coauthor of Secrets of Power Marketing. http://www.youtube.com/user/georgetorok

1. The Great Marketing Myth Exposed Needs or Wants? © George Torok www.PowerMarketing.ca

2. Have you heard the great marketing myth?

3. Find a need and fill it

4. Don’t fall for that trap

5. People often confuse needs with wants

6. Marketers and business owners must understand the difference Wants Needs

7. Your market is not everyone who needs your product.

8. … trying to sell to people who you think need your product Stop wasting time, money and effort…

9. People don’t buy what they need

10. Consider this

11. Who needs to go to fitness clubs ?

12. Unfit people

13. But, who goes to fitness clubs?

14. Fit people

15. Have you ever heard someone say “I really need this”?

16. I need a drink

17. I need new clothes

18. I need a vacation

19. What they meant was…

20. I want

21. Have you noticed that people often don’t buy the things that they need?

22. I’ve noticed that many dog owners need to take their dog for obedience training

23. Drive around the neighborhood and you might notice that some home owners need a new roof

24. Many businesses need to train their staff to improve customer service

25. But those dog owners, home owners and business owners don’t want to buy what they need

26. So, don’t waste your time and money trying to market and sell to people who don’t want your product

27. Instead, market to those who want your product

28. My mentor gave me this strange advice

29. Sell to the greedy, not the needy

30. That might offend some of you – but think about it

31. Who Buys? The needy or the greedy?

32. The businesses who tend to hire me for marketing help don’t really need my help

33. They are already market leaders

34. And they want to be better

35. The ones who really need my help are often unwilling to realize that

36. Improve your marketing results by selling to those who want what you sell

37. Don’t waste your time trying to sell to the ones who only need what you sell

38. Sell to the greedy, not the needy

39. Improve your marketing results by selling to those who want what you sell

40. ReCap

43. The Great Marketing Myth Exposed Needs or Wants? © George Torok www.PowerMarketing.ca