EMV and P2PE: What Does it Mean to Me? (Presenter: Matt Murdough from Element PS)

EMV AND P2PE – WHAT DOES IT
MEAN TO ME?
• Educators
• GoToWebinar
Overview
• Webinar Presentation
• Additional Resources
2
MILLENNIUM FEATURED WEBINAR

YOUR EDUCATORS
J U L Y 2 0 , 2 0 1 5 3
BRITTANY MACHI
P R E S E N T E R
H O S T
Brittany Machi has a background in Elementary Education, as well as
English. As a member of the Education team, she focuses her time on
educating businesses, as well as furthering the education of the
internal employees. She is actively involved in creating curriculum,
administering exams, and communicating with businesses to
determine their educational needs.
MATT MURDOUGH
Matt Murdough has a background in payments that has stretched over
10 years which includes over 5 with Element Payment Services. As a
Channel Development Manager, he focuses his time on providing
strategic support to Element partners, including Millennium, to help
define go-to-market strategies and Element integration support.

GOTOWEBINAR OVERVIEW
o All attendees are muted upon entry to the webinar.
o The webinar is in “listen only” mode for attendees.
o If you have questions for the presenter(s) or host, please enter
them into the “Questions” box in the panel on the right hand side of
your screen.
o At the end of this webinar, please take some time to fill out the brief
survey that will be sent to you via e-mail.
J U L Y 2 0 , 2 0 1 5 4

J U L Y 2 0 , 2 0 1 5 5
WEBINAR PRESENTATION
• How to Protect Your Business
from Fraud using EMV and
P2PE
• Knowledge of EMV Chip
Technology
• How Element Can Protect you
from Fraud
EMV and P2PE – What Does it Mean to
Me?
Protecting your business transactions from fraud
is of paramount importance to your company’s
financial success. EMV with Point-to-Point
Encryption (P2PE) are the keys to combatting
fraud with card-present/face-to-face transactions.
Element’s session provides a comprehensive
overview of EMV chip technology, why you need
both EMV and P2PE and how Element’s
innovative triPOS technology delivers an all-in-
one solution to help you face the retailer liability
shift.

© 2015 Vantiv, LLC. All rights reserved.
A Vantiv Company
Agenda
PCI Compliance
 Am I really that vulnerable to a breach?
Fully Integrated with Millennium & Meevo
 Compare the benefits
 Tokenization
 Account Updater
 Point-to-Point Encryption
 EMV
 Mobile Payments with Payments2Go
Price and Flexibility with Element
 Choice of Processor – Acquired vs. Gateway
6

A Vantiv Company
PCI Compliance –
“I know what it is, but I’m too small for a thief to
bother”
“I turned on PCI Compliance in my software so
I’m compliant”
7

A Vantiv Company
Payment Card Industry – State of Awareness
• 71% of merchants store unencrypted data on their
network
• 62% of merchants in the U.S were subject to
payments fraud in 2014.
• 81% of organizations suffering a breach had not
been validated as PCI Compliant at the time of
breach
• 50% of breaches have come from viruses,
malware, worms or trojans
8

A Vantiv Company
© 2015 Vantiv, LLC. All rights reserved.9
33% of
Breaches
Level 4
Merchants
Compromised
in 20 months Average
Breach Cost
$194+/
Record
87%
of breaches
are avoidable
using
compliant
solutions
81%
Not PCI
compliant
45%
Companies
Breached
Filed
Bankruptcy
PCI Compliance – The Cost of a Breach – The Shocking Truth

A Vantiv Company
PCI Overview – “Digital Dozen”
10

A Vantiv Company
Introducing Millennium’s Integrated Processing Partner
Element Payment Services
11

A Vantiv Company
Element Payment Services
12
• Established in 2003 and Acquired by
Vantiv in 2013
• Level 1 PCI-DSS Compliant Service
Provider
• Inc. Magazine Top 500/5000 Fastest
Growing US Company 2011, 2012 &
2013
• Business Solutions Magazine Award
Winning Company
• Top 2 US Processor

© 2015 Vantiv, LLC. All rights reserved.© 2015 Vantiv, LLC. All rights reserved.
Vantiv Companies
What Does “Fully Integrated” Mean?
 Manage your entire business,
including payment processing
from a single integration through
Millennium and Meevo
Key Benefits
 Removes middlemen who add
fees.
 Reduces risk & liability
 Higher quality processing
services and better support
1313 7/20/201513
A Vantiv Company

Vantiv Companies
Element’s Tokenization
What is Tokenization?
 Allows Millennium customers to bill fees
using card-on-file, without passing actual
credit card data between Element and
Millennium
Key Benefits
 Increases operational efficiencies for
customers by facilitating secure card-on-
file billing
 Reduce the liability associated with
storing cardholder data
14
A Vantiv Company

Vantiv Companies
Element’s Account Updater
15
A Vantiv Company
What is Account Updater?
 Combined with Element’s Tokenization,
Element’s Account Updater receives automated
updates on card-on-file information within
Millennium
Key Benefits
 Increase sales and customer retention by
providing uninterrupted service to customers
 Reduce costs and hassle associated with
contacting customers to obtain updated info
 Improve customer satisfaction by reducing
negative experiences caused by declined
transactions

A Vantiv Company
Element’s Account Updater Pricing & TME Promo
Account Updater Pricing*
Standard
Pricing
Millennium
Pricing
One Time
Set-Up Fee
$20.00 $ 10.00
Monthly Fee $10.00 $ 5.00
Service Fee*
*Per Valid
Update
$0.99 $0.50
• Try Element’s Account
Updater for Free for 90 Days
• Cancel at any time during 90-
day trial at no-charge
• To enroll, contact your
Element Account Manager at
866-435-3636 x1721

Vantiv Companies
Point-to-Point Encryption (P2PE)
17
A Vantiv Company
What is P2PE?
 Sensitive cardholder data is protected from
the initial swipe (or key-entry) all the way to
the processor
Scope Reducing Technology
 In production for 6+ years
 Sensitive card data never enters Millennium or
Meevo
 Element’s PCI Level 1 facilities handle all
sensitive data
 Element has achieved P2PE-Validated status

A Vantiv Company
P2PE featuring…
18
SecureKey MSR
• Point-to-Point Encryption
• Credit (Swipe-CP)
• Credit (Manual-CP/CNP)
• Uni-directional
• Keyboard Compatible
• Fraud Features
Driverless PIN Pad
•Point-to-Point Encryption
• Credit (Swipe-CP))
• Credit (Manual-CP)
• Debit (PIN-CP)
• Uni-directional
• Keyboard Compatible
• Fraud Features

A Vantiv Company
EMV Processing with
Element’s triPOS
19

A Vantiv Company
What is EMV?
20
• EMV is a payment method that combines a plastic card
with an integrated microprocessor chip.
• The name “EMV” stands for EuroPay® MasterCard®
Visa®
• An EMV card uses a small embedded chip to hold the
account number and other sensitive data historically held
on the magnetic stripe itself.
• 70% of cards expected to have chip by end of 2015

A Vantiv Company
EMV Liability Shift – October 2015
What does “liability shift” mean?
• Contrary to popular belief, a merchant does NOT need to
shift by October 1st, 2015.
• The liability shift moves the responsibility of fraudulent
transactions from the merchant to the card issuers when
accepting chip cards on a chip-enabled device.
• To qualify for the liability shift, a merchant must process
95% of its total card-present transactions through a certified
EMV device.
21

A Vantiv Company
EMV Liability Scenarios for Visa and MC

A Vantiv Company
EMV Devices Supported with triPOS*
23
*triPOS integrated into Millennium and Meevo expected in August 2015

Vantiv Companies
Mobile Payments with
Element’s Payments2Go
• Mobile Payments (Non-Integrated)
 Securely process swiped
transactions from any iOS enabled
device
 Simply download Element’s FREE
app from iTunes
 Take payments anywhere
 Same rates as your standard account
with no additional monthly fees
24
A Vantiv Company

A Vantiv Company
Payment Card Industry – State of Awareness
25
Tier Transactions per Year Target Group
1 More than 6 million
Anyone with breach
Merchants, Merchant Agents,
Processors, Direct Connects
2 1 – 6 million Merchants, Merchant Agents,
Processors
3 20K – 1million ecommerce Merchants only
4 Less than 1 million Merchants
• Level 1 – Annual onsite by Qualified Security Assessor (QSA) or internal
audit if signed by Officer of the company, quarterly network scan
• Level 2 – SAQ Annually, Quarterly Network Scan

Vantiv Companies
Element’s PCI DSS Merchant
Compliance Program
26
A Vantiv Company
 Element has Partnered with Trustwave, a
Leading PCI Qualified Security Assessor
(QSA)
Key Benefits
 Online Portal to Complete Annual SAQ
 Customer Support to Assist Completion of
SAQ
 Quarterly Network Scans against three (3)
different IP Addresses for Vulnerabilities
 $100,000 Breach Insurance

A Vantiv Company
Two Processing Options with Element –
Acquired or Gateway
The Choice is Yours!

A Vantiv Company
Gateway Merchant – Keep Your Current Processor
28
Gateway – A merchant who is using Element only for the integrated features
between Millennium/Meevo and the merchants processor. AKA: Element is the
gateway/bridge
Gateway ONLY
Visa, MasterCard, Discover
Processing Rates
Goes Unchanged
(Continue paying charges from
current processor)
Element Gateway Fee Monthly Fee – varies depending
on number of accounts and how
many transactions are ran
Core Reporting (Online Reporting) Not Available (Authorization
reporting only, Settlement Reports
continue to come from current
processor)

A Vantiv Company
Acquired Merchant – Use Element as your Processor
29
Acquired – A merchant who is using Element as their sole integrated
payments processor
Acquired
Processing Rate for Visa,
MasterCard, Discover
Interchange Pass-through +
Element’s Rate
Element Gateway Fee WAIVED!! ($0.00)
Core Reporting (Online
Reporting)
$5.00/month

A Vantiv Company
Benefits Overview
• PCI Compliant Payment Processing
• Hosted Reporting + Free Virtual
Terminal and Mobile
• P2PE for Swiped & Keyed Transactions
• EMV Processing with triPOS
• Eliminate Errors & Duplicates Entries at
the Point-of-Sale
• Competitive Rate Analysis OR Element
can work with ANY processor as a
gateway
30

A Vantiv Company
Next Steps
Referral Form:
www.elementps.com/Millennium-Merchant
Or Call us at 866-435-3636 x1721
31

EMV and P2PE: What Does it Mean to Me? (Presenter: Matt Murdough from Element PS)

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