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Outdoor
1.
2.
The bigger the
brand, the further away it will be seen
3.
4.
5.
If we
SIMPLIFY & AMPLIFY , the brand identity has a bigger chance to be recognized when only a part of it is visible
6.
… as we
fill in what is missing.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
There is no
surface too difficult nor too narrow if seen by the viewer. Just adapt!
25.
26.
CALL-TO ACTION!
27.
28.
29.
30.
Always be the
only brand on a given surface
31.
32.
33.
A text that
makes you think is always the best text
34.
35.
If tilted you
look more interesting
36.
37.
Only simple
messages pass through visual clutter
38.
39.
40.
41.
42.
If you are
unique, there is a bigger chance to stand out
43.
44.
It is more
important to be there than to be graphically correct
45.
46.
47.
48.
Blow-up is always
closer to your eye!
49.
50.
51.
52.
53.
Too big doesn
’t exist
54.
55.
Any surface exposed
to viewers is a surface for a brand or communication
56.
57.
Maybe you should
not tell all at once?
58.
59.
60.
61.
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