Digital Transformation Adoption Read the full post, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/ Download the executive summary to gain deeper insights into: Organizations are projected to spend an average of $15.3M on digital business initiatives over the next 12 months Some 91% of IT decision-makers (ITDMs) surveyed say their organization plans to adopt or has already launched a digital first business strategy VIEW THE DECK TO SEE - Digital Business Adoption - Top 5 Business Objectives for Digital Business - Digital Business Adoption - The Technologies Behind Digital Business - Definition of Digital Business KEY QUESTIONS ADDRESSED - The multiple meanings and objectives of digital business depending on the organization. - Where digital business dollars are expected to be allocated towards within the next year. - Who leads and has ownership of each digital transformation stage. 59% OF THE DOLLARS INVESTED IN DIGITAL BUSINESS WILL BE SPENT ON NEW TECHNOLOGIES ========================================= ADDITIONAL GTM RESOURCES @ FOUR QUADRANT ========================================= Read the full post, Where Digital Business Dollars Are Allocated @ fourquadrant.com/where-digital-business-dollars-are-allocated/ Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Go to Market Resources @ fourquadrant.com IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/