What makes Programmatic TV a reality is exactly the same ingredients as 30 years ago: The consumer, The advertiser and of course the TV broadcaster. But digital has changed the way the kitchen looks like, and are now in the programmatic era. In this presentation, you’ll learn the expectations of TV consumers, advertisers and TV broadcasters and how they can embrace the programmatic opportunity now to take advantage of new TV consumption mode.

1. 1 + 1 + 1 =
THE PROGRAMMATIC TV
RECIPE
NEW YORK | LONDON |HAMBURG | PARIS | MONTPELLIER | MILAN | MADRID
MASSIMO DE MAGISTRIS
General Manager EMEA

2. PROGRAMMATIC VIDEO
THE PLACE TO BE
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3. THE CONSUMER

4. TV IS CONSUMED IN A DIFFERENT WAY
« Moment » television « Entertainement » television
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5. To access quality content
on-demand
To consume video content on-
the-go, on any screen
WHAT DO CONSUMERS WANT?
To be entertained and
live experiences
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6. THE ADVERTISERTHE ADVERTISER

7. To reach and engage with a
fragmented audience
WHAT DO ADVERTISERS WANT?
To measure the
efficiency of campaigns
To advertise in a brand-safe
environment such asTV
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8. RESULTS OF TV & WEB COMPLEMENTARITY
Improve reach, brand awareness & engagement
Source: Médiamétrie – Médiamétrie//NetRatings – Cross Médias – Septembre / Octobre 2014
AMPLIFY TV COVERAGE ENGAGE YOUR AUDIENCEBOOST ON BRANDING
+5pts
72%
reach among non TV viewers
(FMCG)
delivery on least / non exposed
TV audience
+5% brand awareness
(automotive)
+68% adrecall
+92% positive perception
on campaigns
+25% intention to get information
(automotive)
visits & conversions
on brand’s website+
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9. THE TV BROADCASTER

10. To protect their most
important asset: video content
To monetize their content
on every screens
WHAT DO TV BROADCASTERS WANT?
To keep direct relations
with buyers for better
control
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11. BRINGING CONTENT & AUDIENCE TOGETHER
CORE BUSINESS
BUSINESS MODEL
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12. FACING THE SCALABILITY CHALLENGE
BUSINESS MODEL
Entertainement television:
television everywhere at
anytime
Consolidating a massive
audience
Global TV broadcasters for
global advertisers
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13. THE OVEN =
THE TECHNOLOGY

14. BUYERPUBLISHER
AD-
EXCHANGE
PUBLISHER-CONTROLLED TECHNOLOGY
BUYER
PUBLISHER’S
PRIVATE EXCHANGE
Generation1Generation2
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15. TURNING PROGRAMMATIC TV INTO REALITY
The TF1 Case: One Exchange IPTV
Coca-Cola, first advertiser to reach its audience programmatically,
in real-time, on a TV screen via IPTV on myTF1.fr.
A great technological first !

16. GET TO KNOW US
We build video private exchanges for publishers
60+ Private Exchanges for
premium publishers
2 500+ Websites
150+ Countries where
inventory is monetized
4+ Billion video impressions
per month
4 Devices
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17. THANKS !
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