Blueprint To Build The Perfect Tweet
•
5 j'aime•3,501 vues
Have you ever thought of what the perfect Tweet looks like? Many business professionals, sales executives, small & large businesses and thought leaders are using Twitter to reach many audiences - followers, influencers and customers that are searching for solutions. I want to provide you a quick read to help you make your Tweets work harder. I've provided 10 slides to make it easier for others to find you and engage with you on Twitter. This document is a great resource to create Tweets that will reach the most amount of people in the best way possible. If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com. Thank you for your interest! @GerryMoran
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (9)
Plus de Gerry Moran
Plus de Gerry Moran (14)
Dernier
Dernier (20)
Blueprint To Build The Perfect Tweet
- 1. MarketingThink Blueprint To Build ! The Perfect Perfect Tweet MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran By @GerryMoran SCALE: < 120 Characters Another" MarketingThink.com" Social Media Blueprint How To Build The Perfect Tweet
- 2. MarketingThink Message. Use good punctuation including capital letters, no txt speak and avoid ALL CAPS Craft Your Messaging MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Do not abbreviate anything other than numbers (e.g., 6 instead of six)
- 3. MarketingThink Blogging Session #1 Optimize Your Links Links. Shorten all URLs to increase Tweet space and track performance Coaching: Studies show Bit.ly links generate the most retweets MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran
- 4. MarketingThink Send People To A Destination Destination. Make 90% of your Tweets link to articles, blog posts, pictures or videos that relate to your message Coaching: Links do not always have to be at the end of a Tweet MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran
- 5. MarketingThink Leave Space To Retweet Retweet Space. Leave > 20 characters for retweeters to add their message Coaching: Make sure to say thank you for each RT! MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran
- 6. MarketingThink Topics | Keywords | Editorial Calendar Use Your Own Voice Tone. Use your own voice in a professional way to add some personality MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Get someone to regularly review your style
- 7. MarketingThink Retweet & Mention Your Audience Mentions & RTs. Use Mentions and RTs to call out authors (e.g., @GerryMoran) MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Add your own messaging to RT’s
- 8. MarketingThink Hashtag To Extend Reach Hashtags. Include 1-2 hashtags in each message to extend reach to non-followers MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching. Include hashtags in the message body and avoid adding them at the end of a Tweet
- 9. MarketingThink Focus On Your Format Format. Use a mix of headlines, questions and facts & figures to drive clicks and RT’s MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching. Monitor your Tweet performance to make format changes
- 10. MarketingThink Clear Call To Action Call To Action. Tell readers what you want them to do MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching. Place ‘[ ]’ around the deliverable to drive additional action (e.g., [Blog])
- 11. MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog Copyright®2013GerryMoran|AllRightsReserved|moran.gerry@gmail.com By @GerryMoran SCALE: <120 characters Another" MarketingThink.com" Social Media Blueprint How To Build The Perfect Tweet MarketingThink.com Please pass this blueprint on to help build better social media messaging throughout the world! Reach me @GerryMoran with any questions! Rev. Feb. 22, 2013 Call To Action. Tell readers what you want them to do Coaching: Place “[ ]” around the deliverable to drive additional action (e.g., [Blog]) MESSAGE LINK Hashtags. Include 1-2 in each message to increase reach among non-followers Coaching: Include hashtags in body of message and avoid adding them at end of tweet Links. Shorten all URLs Coaching. Studies show Bit.ly links generate the most retweets Destination. Make 90%+ of your tweets link to articles, blog posts, pictures or video that relate to your message Coaching: Links do not always have to be at the end of a tweet Retweet Space. Leave > 20 characters for retweeters to add content Coaching: Make sure to say thank you for each RT! Tone: Use your own voice in a professional way to add some personality Coaching: Get someone to review your style Mentions & RTs. Use these to call out authors (e.g., @GerryMoran) Coaching: Add your own messaging to RTs Message. Use good punctuation including capital letters, no txt speak and avoid all caps! Coaching. Do not abbreviate anything other than numbers (e.g., 6 instead of six) (<100 characters) (20 char.) BLANK (20 char.) Format. Use a mix of headlines, questions and facts & figures to drive clicks and RTs Coaching. Monitor your tweet performance to make format changes
- 12. MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran @GerryMoran" gerry.moran@marketingthink.com MarketingThink.com! Social Media And Marketing Coaching Blog Thanks! Contact me at 215-817-4085 to set up a Twitter tune-up or a social media coaching session.
- 13. MarketingThink MarketingThink.com Helping You Survive In A Social & Digital World Social Media & Marketing Coaching Blog | Social Media & Marketing Coaching | Social Media Channel Management MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran