EG PropertyJobs User Profile Survey 2012

RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs

User Profile Survey 2012
EG PropertyJobs.co.uk

Kevin Puttock
Research & User Experience
August 2012


Background
Research was required to provide up to date profile information for users of the EG
PropertyJobs.co.uk specifically:

 Current jobseeker status

 Current job role and type of position

 Frequency of use of the site

 Methods by which to be alerted to new jobs

 Competitor sources used to look for jobs

 Current salary

Results will be used primarily to support sales and marketing activities, and where
appropriate, to support the development of the jobs service.

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Respondent Profile

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74% of respondents are actively looking for a job

I am a jobseeker, actively
looking for a job
74%

I am a browser. I look at
jobs, but I'm not actively 26% Potential job seekers
applying

I am an employer / recruiter
looking for candidates Excluded from subsequent analysis

Q. Which of the following best describes your job seeking status?

Base: all respondents (225)

4


Over half are currently in permanent roles, while nearly a quarter are
unemployed
Permanent - working full time (30+ hrs per
week)
52%

Unemployed 24%

Temporary / Contractor 14% 56% are in
permanent roles

Permanent- working part time (less than
30 hrs per week)
4%

Student / Recent graduate 3%

Retired 0%

Other 2%

Q. What is your current working status?


5


Almost half read Estates Gazette magazine and almost a third use EGi

Estates Gazette magazine 48%

EGi 30%

None of the above 37%

Q. Which, if any, of the following do you use?


6


Agent/surveying practice is the most common primary business

Agent/Surveying practice 28%

Property developer 16%

Local Authority/Government
Department/Relocation Agency 13%

Occupier of Commercial /Office / Retail
/Leisure or Industrial Property 9%

Property Investor 2%

Bank/Building Society/Financial
Institution 2%

Fund Management Company 1%

Pension Fund/Insurance Company 1%

Legal 0%

Other 1%

Q. Which of the following best describes your organisation’s primary business or service?


7


Surveyors, property managers and property developers are the most
common roles
Surveyor 14%
Property Manager 13%
Property Developer 12%
Commercial Agent 8%
Estate Manager 8%
Land Buyer/Manager 6%
Facilities Manager 4%
Valuer 4%
Fund Manager 3%
Estate Agent 2%
Information Manager 1%
Planner 1%
Property Investor 1%
Researcher 1%
Residential Agent 1%
Property Lending 0%
Rent Reviewer 0%
Solicitor/Legal Professional 0%
Other 21%

Q. Which of the following most closely describes your occupation / profession?


8


Respondents most commonly work on residential/mixed use
developments and offices
Residential/Mixed use development 57%

Offices 55%

Retail sites/Shopping centres 48%

Industrial 37%

Land 32%

Warehousing/Storage facilities 31%

Leisure facilities/Hotels 17%

Other 17%

Q. Which of the following types of property do you personally deal with / work on?


9


Over a quarter of respondents work for small organisations with 1-10
employees
1-10 28%

11-19 3%

20-49 10%

50-59 5%

100-249 7%

250-499 4%

500-999 5%

1,000-1,499 2%

5,000-9,999 5%

10,000+ 12%

Don't know 9%

Q. How many people does your company/organisation employ?


10


21% have been working in property for 30 years or more

Less than 1 year 8%

1 year - less than 3 years 3%

3 years - less than 6 years 9%
Average = 18 years





30 years or more 21%

Q. How many years have you been working in the property industry?


11


56% have been in their current role for less than 3 years

Less than 1 year 28%

1 year - less than 3 years 28%



Average = 4 years


30 years or more 1%

Q. And how many years have you been in your current role?


12


The average salary amongst respondents is just under £41K
Under £10,000 5%

£10,000 - £14,999 3%

£15,000 - £19,999 4% Mean average = £40,541
2011 average = £43K
£20,000 - £24,999 4%

£25,000 - £29,999 5%

£30,000 - £39,999 17%

£40,000 - £49,999 14%

£50,000 - £59,999 15%

£60,000 - £69,999 5%

£70,000 - £79,999 4% 34% earn £50k or more

£80,000 - £99,999 6%

£100,000 or more 4%
Mean average excl. prefer
I'd rather not say 13% not to say = £46,460

Q. What is your approximate current annual income?


13


A third (33%) are RICS qualified

33%

22%

15% 16%

7%
4% 4%

Q. What is your highest qualification?


14


Respondents are 45 years
old on average
Almost 80% are male
18-24

25-34 19% Female
21%

35-44 16% Male
79%

45-54 39%

55-64 20%

65 or
2% Average age= 45 years old
over

Q. How old are you? Q. Are you …?

Base: all respondents (223) Base: all respondents (219)

15


Just over half are from the South
Greater London 26%

South East 17%

Midlands 12% South= 51%

Yorkshire & Humberside 8%

South West 8%

Outside UK (Rest of the world) 6%

North West 5%

Outside UK (Europe) 5%

East Anglia 4%

Scotland 4%

North East 2%

Wales 2%

Q. Which region are you based in?


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Main Findings

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40% would like to move into a new role immediately

Immediately 40%

Within the next month 19%

In 1 to 3 months' time 19%

In 3 to 6 months' time 8%

Longer than 6 months' time 7%

I don't want to change jobs at the
7%
moment

Q. When would you like to move into a new job


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The most common reasons for respondents looking for a new job are for
‘better career development opportunities’ and ‘new challenges’
For better career development opportunities 58%
For new work challenges/experiences 54%
For an increased salary/remuneration 42%
For a more senior position 40%
For improved job security 25%
For a different working culture at the organisation 25%
For a better/different location 19%
To work for an organisation with a good reputation 19%
For improved benefits e.g. company car, pension etc 19%
To work for a different type of organisation 15%
To enhance/broaden your CV 13%
To get into a new industry 13%
To work for a different size of organisation 10%
Other 13%

Q. Which of the following are reasons why you are currently looking for a new job?

Base: excluding unemployed (72)

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Almost three quarters visit at least once a week

More than once a day 2%

Once a day 19%
73% visit the site at
least once a week
Once every 2-3 days 28%

Once a week 24%

Once every 2 weeks 10%

Once a month 7%

Less often 9%

Never 1%

Q. How often do you visit PropertyJobs.co.uk


20


Property industry jobs sites are considered the most useful source for
looking for a job
Internet - Property industry job websites (e.g. PropertyJobs.co.uk) 30%

Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk 18%
Word of mouth/contacts 13%
Internet - Property industry-specific websites (e.g. EGi.co.uk) 12%
Recruitment consultancies 8%
Property industry magazines 7%
Internet - Employer websites 3%
Internet - Other 3%
National newspapers 1%
Local/Regional newspapers 1%
Internet - Social Media websites (e.g. LinkedIn) 1%
Job Centres 1%
Other business magazines 0%
Networking/events 0%
Other 2%

Q. Which ONE of the following sources is the most useful to you when looking for a job?


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Almost half of respondents think propertyjobs.com is the best site overall
PropertyJobs.com 49%
Totaljobs.com 9%
Reed.co.uk 6%
Ricsrecruit.com 6%
Propertyweek.com 6%
Monster.co.uk 3%
Jobsite.co.uk 3%
Guardian 3%
Building.co.uk 2%
Jobsearch.co.uk 1%
Telegraph.co.uk 1%
Fish4jobs.co.uk 0%
Careerbuilder.co.uk 0%
Jobsinsurveying.co.uk 0%
Workthing.com 0%
Other 9%

Q. Which website do you think is best overall when looking for a job?


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83% of respondents rate the ease of use of the site as excellent or good

The ease of use of the site 23% 60% 14% 2%
1%

The speed of the site 20% 61% 17% 1%
1%

The design/appearance of the site 17% 62% 17% 3%
1%

The relevance of jobs on the site 14% 43% 34% 8% 1%

The number of jobs on the site 11% 49% 32% 8% 1%

The accuracy of the search results 11% 42% 36% 9% 2%

Excellent Good Fair Poor Don't know

Q. How would you rate PropertyJobs.co.uk for each of the following factors?

Base: all respondents (various)

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Key Findings

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Key Findings
• 74% of respondents are active jobseekers; 26% potential jobseekers
• Respondents’ average income is just under £41K per annum
• Around three quarters visit the site at least once a week
• 72% have seen a job of interest, 63% have applied online for a job and 18% have had an interview as a
result of the site
• Property industry job sites are considered the most useful source for finding a job.
• 49% rated PropertyJobs as the best site when finding a job; TotalJobs.com was 2nd with 9% rating it as
best
• 84% rated PropertyJobs as either excellent or good overall

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EG PropertyJobs User Profile Survey 2012

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