Abbas Alidina presented Social Media Toolset | Social Media Masters Business Seminar #SMMF2012 #Bahrain

1. Social Media Masters
Business Seminar
Session 3:
Social Media Toolset
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com

2. Social
Media
Toolset

3. The
Conversa3on
Prism

4. Social
Networks
An
online
service,
pla/orm,
or
site
that
focuses
on
building
rela8onships
among
people,
who,
for
example,
share
interests
and/or
ac8vi8es.

5. Blogs
Blog
comes
from
“web
log”,
and
is
an
early
form
of
social
network.

6. Microblogs
A
social
media
pla/orm
in
the
form
of
a
blog
that
allows
users
to
exchange
small
elements
of
content
rela8ve
to
a
conven8onal
blog.

7. Images
Crea8on
and
hos8ng
of
live
or
pre-­‐recorded
audio/video
with
the
ability
to
have
conversa8ons
around
it.

8. Forums/Groups
Forums,
message
boards
and
discussion
groups
are
usually
concentrated
around
a
specific
topic.
Forms
are
one
of
the
earliest
forms
of
social
networks.

9. Wikis
A
website
that
allows
the
crea8on
and
edi8ng
of
any
number
of
interlinked
web
pages
via
a
web
browser.
The
soGware
enables
collabora8on
by
mul8ple
users.
wiki.oracle.com

10. Podcasts
A
series
of
digital
media
files
(either
audio
or
video)
that
are
released
episodically
and
oGen
downloaded
through
web
syndica8on.

11. Social
Bookmarking
A
way
to
organize,
search
and
share
bookmarks
of
online
resources
with
others.
delicious.com/adobe

12. Events
&
Networking
Enables
groups
of
people
with
shared
interests
to
plan
mee8ngs
and
form
offline
clubs
in
local
communi8es
around
the
world.

13. Livecas3ng
Crea8on
and
hos8ng
of
live
or
pre-­‐recorded
audio/video
with
the
ability
to
have
conversa8ons
around
it.

14. Loca3on/Mobile
A
social
media
pla/orm
in
the
form
of
a
blog
that
allows
users
to
exchange
small
elements
of
content
rela8ve
to
a
conven8onal
blog.

15. Loca3on/Mobile

16. Business
Networking
Networks
focused
on
developing
professional
rela8onships
from
a
business
perspec8ve.

17. Documents/Presenta3ons
A
community
for
sharing
presenta8ons
and
documents.

18. Video
A
social
media
pla/orm
in
the
form
of
a
blog
that
allows
users
to
exchange
small
elements
of
content
rela8ve
to
a
conven8onal
blog.

19. Social Listening Tools

20. Google.com/Alerts

21. Search.TwiJer.com

22. Socialmen3on.com

23. Paid
Listening
Tools
Radian6
Nielsen BuzzMetrics

24. Influence

25. Influence

26. Social Media Management
Systems (SMMS)

27. Social
Media
Accounts
are
Rising

28. Social
Media
Accounts
are
Rising

29. SMMS:
HootSuite

30. SMMS:
Vitrue

31. SMMS:
Buddy
Media

32. Social Customer
Relationship Management
(Social CRM)

33. Social
Us
About
CRM
Social
Customer
Rela8onship
Management
(CRM)
CRM
1.0
CRM
2.0
(SOCIAL)
• Focus
on
individual
rela8onship
(company
to
customer,
• Focus
on
collabora8ve
rela8onship
(engaging
a
more
complex
company
to
partner,
etc.)
rela8onship
network)
• Limited
view
of
the
customer
and
his
community
• Mul8ple
connec8ons
allow
beSer
understanding
of
the
preferences,
habits,
etc.
customer
and
his
community
• Targeted
messages
generate
value
• Conversa8on
generates
value

34. Internal Communication
& Collaboration

35. About
Us
ommunica3on
and
Collabora3on
Internal
C

36. About
Us
ommunica3on
and
Collabora3on
Internal
C
Before
you
can
effec8vely
communicate
externally
with
customers,
you
must
first
collaborate
internally.
The
right
tools
simplify
this
ac8vity.

37. Ques3ons?
Social Media Masters
Business Seminar
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com