7. GUIDELINES
TONALITY
CHANNELS & TOOLS
TARGET AUDIENCE
• Inspiring
• Encouraging
• Positive
• Engaging
• Smart-audience
• City dwellers
• 20-35 y.o.
• Socially active
• Sympathetic
• Social-networking
• Outdoor goers
• HoReCa (flyers, table
tents)
• Press (free magazines)
• Indoor advertising
(elevators)
• Subway ads
• Internet paid
media
• Social paid and
earned media
• Mobile apps ads
• Owned media
8. ON AIR
BUDGET
KPI
$250 000
• 50 000
downloads
• 3 000 posts in
application
5th May
dated to the
International Day for the
Rights of the Disabled
RESOURCES