media

1. CHALLENGE
To motivate elderly people to be more active in different
spheres of life.
MAIN MESSAGE
Age - it is not about the body, it’s about a soul.

2. INSIGHT
In my youth I had no time to live for myself but now I
have enough time for it.
In my youth we dreamed a lot and tried to use every
opportunity.

3. TARGET AUDIENCE
Elder people
SECONDARY TARGET AUDIENCE
● Elder people relatieves
● Business representatives

4. IDEA
To visualize the wishes of elder people, that they hesitate to make true.
To show them, that it's real.
Also show to others elder people individuality.
STRATEGY
The use of city lights, that are integrated with the applications,
in public places. It will help to elder people to accept that activities
except walking and gardening is not ridiculous.
The use of special website, where that application was created,
to place memories and stories there.

5. ACTIVATIONS
SPECIAL SITE
Our grandparents have gained much interesting life experience.
Their example can be inspiring for all of us.
And their stories are an excellent source of information about their
hobbies.
MECHANICKS
1. On this site every one can share the coolest stories from any life
period of an older person, so to help him or her to feel their importance.
2. Fill the form about the interests of the person whose story you are
publishing, and attach his or her photo. As the result you get
application, that can be installed on the phone of the person,
you have written about.

6. CITYLIGHT
Mechanics:
When elder person is close enough to
the citylight, the application on his or
her phone sends a signal.
Then person sees himself or herself
on the citylight doing smth relevant to
his or her interests (playing the guitar,
dancing, daving and so on). He also
gets information about all
opportunities to make it real.
.

7. Inspired aged people will share this with their
friends and this way they will inspire others to
change their own lives.
Business owners, while providing loyalty
programs, create their positive image and reach
new target group.

8. Also in our partners’ places will expand brochures
with adresses of other places, which welcoming to
agied people.
Moreover they can find information about events,
they can visit for free or at a discount price.

9. SUMMARY
CHALLENGE
To motivate elderly people
to be more active
in different spheres of life.
INSIGHT
In my youth I didn’t have
time to live for myself but
now I have a lot of time for it.
STRATEGY
Fill information about
old man and upload his photo.
Download application to his
phone
Old man Inspired and get
information
Use citylights in public places with an
integrated communication of the
applications.
Inspire peers and share
information.
ACTIVATION