4. If it’s frequent, they’ll have to.
If it’s fun, they’ll want to.

5. Endorphin

7. “in 2016 the primary gaming hardware will be mobile”
Juniper

10. 60% game purchase
25% game content
15% in-game currency

12. €2.500.000,- per dag aan in-game currency.

14. 30.000.000 fans op facebook

16. free to play
a-synchroon multiplayer
stagnating progression
hurry currency
luxury currency

17. Can we join the fun?

18. YES!

23. ?

26. OR...

27. going from
campaigning
to being an
experience platform
with
game mechanics

32. welk domein past bij je merk
voeg waarde toe aan die ervaring
apps promoten zichzelf niet
ios vs android = app vs html5

33. ouya
oculus
glass
watch
always wifi

35. mobile is first
fragmented experience
brands as supporting services
even easier to learn, hard to master
unity and html5