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10 Social Media lessons - Barack Obama election campaign

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Mark McNally
Mark McNally

A presentation to highlight the top 10 key lessons learned from the successful Barack Obama social media campaign.

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10 Social Media lessons from the Obama campaign Delivered by Mark McNally mark.mcnally@mindcloud.eu Driving Innovation
The numbers Driving Innovation
1.0 Have clear objectives for your campaign ,[object Object],[object Object],[object Object],Driving Innovation
2.0 Drive action ,[object Object],[object Object],[object Object],[object Object],Driving Innovation
3.0 Allow people to engage at all levels ,[object Object],[object Object],[object Object],Driving Innovation
4.0 Identifying and empowering superusers - manage the community ,[object Object],[object Object],[object Object],[object Object],Driving Innovation
5.0 Fish where the fish are ,[object Object],[object Object],[object Object],[object Object],Driving Innovation
Driving Innovation
6.0 Be relevant ,[object Object],[object Object],[object Object],[object Object],Driving Innovation Sarah Palin - Obama campaign most successful fundraiser - $11 million raised in one day following Sarah Palin speech - Campaign reacted community via email. Giving the cynical speech as a reason the to donate money to ensure Palin could not succeed No.1 Obama Fundraiser
7.0 Combine online and offline ,[object Object],[object Object],[object Object],Driving Innovation
8.0 Ensure people can find your content ,[object Object],[object Object],[object Object],[object Object],[object Object],Driving Innovation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9.0 Measure everything Driving Innovation
10.0 Choosing the right team ,[object Object],[object Object],[object Object],[object Object],Driving Innovation
10+ Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Driving Innovation

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