Building a Go-To-Market strategy early on lets you thrive & compete in the market. The strategy covers the WHY’s and HOW’s around transporting your product to a specific platform. The platform is your ultimate station, where all the potential customers are waiting for delightful onboarding & engagement. To achieve transformative growth, technology startups need to execute impactful planning & strategy. There are a few essentials pillars that need to be included in the GTM plan: 1. Identify your target audience 2. Define your target customer 3. Determine your brand positioning 4. Define your unique value proposition(USP) 5. Identify your marketing channels 6. Build your financial model 7. Develop a marketing strategy There are good reasons to address each in this sequence. Having an effective GTM Strategy ensures a successful product launch & provides the ability to adapt to any market change. Use our infographic as a handy quick guide for highly effective Go to Market Strategy. Here is the source: https://www.markovate.com/blog/go-to-market-strategy-infographics/

1. How to create an effective
Establishing your ideal target
markets is a vital element in
formulating your GTM strategy.
Each year more than 30,000 new consumer products
are launched and 80% of them fail due to lack of
Proper Market Segmentation.
20% of your customers represent
80% of your revenues.
Source: https://hbr.org/2011/04/why-most-product-launches-fail
Source: https://www.forbes.com/sites/
davelavinsky/2014/01/20/pareto-
principle-how-to-use-it-to-dramatically-
grow-your-business/#5cb6f1e23901
The better your consumer
insights, the better your
chances of executing an
effective GTM strategy.
It is an articulation of how a
company (and/or its products
and services) should be
perceived in the minds of its
customers and prospects.
To help determine the
product’s unique value
proposition, look at it from
your target customer’s
perspective.
Channels link your offering to your
customers. Channels might include
a retail store, the Internet, a call
center, a face-to-face salesperson,
a trade show, or a direct partner.
Here you want to define your
product pricing and estimate
the costs associate with your
GTM strategy.
Identify Your
Target Markets
80%
Define Your
Target Customer
Determine Your
Brand Positioning
Define Your Unique
Value Proposition
Identify Your
Channels
Build Your
Financial Model
Go to Marketing Strategy
For Startups?
Your Brand
1.
2.
3.
4.
5.
6.
Look at your current customer base. Analyze your product/service.
Consider the psychographics of your target.
Check out your competition. Choose specific demographics to target.
Evaluate your decision.
Demographics
Be relevant to customer’s problems
Examine costs and benefits
Location
Quantify benefits
Rank your options
Psychographics
Differentiate from the competition
Have a plan for growth
Determine current brand positionIdentify your direct competitors
Understand competition’s brand positioning Identify your uniqueness
Know Your Costs
Know Your Customer
Know Your Revenue Target
Know Your Competition
$
Know Where the Market Is Headed
20%
80%
80%
20% $
A whopping 93% of B2B marketers practice
email marketing.
Source: https://www.pinpointe.com/blog/35-b2b-email-
marketing-statistics-to-make-you-look-smart
93%
Email
87%
Social Media
78%
SEO
56%
Paid Search
56%
Display
www.markovate.com
Now it’s time to begin
developing a unique marketing
strategy for each target market
you’ve identified.
Develop Your
Marketing Strategy
7.
1.
6.
2.
5.
3.
4.