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Pop Culture Recruitment
- 1. POP CULTURE RECRUITMENT Strategies for EngagingYoung Jobseekers on College Campuses Marques Clark | Special Programs Manager Waubonsee Community College
- 4. The Problem with Our Communication: 1. Students don’t understand our message 2. Students aren’t interested in our message 3. Students missed our message completely
- 6. WHY POP CULTURE WORKS 1. SIMPLICITY 2. FAMILIARITY 3. AUTHENTICITY
- 7. The Benefits of Using Pop Culture Engagement • Provides clear communication • Increases company and office brand awareness • Builds a positive reputation • Builds strong relationships between career centers, employers, students and faculty • Promotes student engagement • Innovative and easy to implement • Fun for students
- 9. COMMONTHEMES • Flexible working assignments wanted • Lack of knowledge on work-based learning opportunities • Brand reputation is key • Professional development opportunities • Employer transparency is attractive • Healthy work-life balance • Using their digital skills is important • Employer innovation drives inspiration • A need for job stability & high future earnings • Mission and vision of giving • Entrepreneur-like qualities Career Development and Employment
- 10. Videos Pop-Up Events Gamifying Student Collaborations Mobile Communication Virtual Job Shadowing On-Campus Recruitment Passion Project Submissions Student Ambassadors Hand Selected Job Descriptions Sent to Students’ Phone Virtual Job Fairs & Video Interviews Flash Advising in High Traffic Areas on Campus Employer Hosted “Shark Tank” Events Student Advisory Boards Mobile Apps Informational Videos on YouTube Customized Career Events for Specific Majors Career Fair Scavenger Hunts Internships Created by Students Communicating Professional Development Opportunities “Facebook Live” Videos of Events Digital Events Streamed Live Badges, Reward Points and Achievements for Participation Student Blogging Advertising for Digital Skills Recorded Mock Interviews “Informal” Classroom Visits by Employers Soft-Skill Workshops to Develop Leadership Skills Data Collection (Surveys, Focus Groups, Etc.) Facebook, Instagram, and Snapchat “Stories”
- 11. BRAND BUILDING WITH PHOTOS &VIDEOS • Behind-The-Scenes Photos • Facebook, Instagram, and Snapchat “Stories” that promote department/company • Virtual Job Shadowing • Photos andVideos of Events/Conferences • Selfie Scavenger Hunt • YouTube Step-By-StepTutorials • Social Media “Check-Ins” • LinkedIn Pop-Ups
- 12. POP-UP EVENTS • Panel Discussions • Free Samples for Students • On-Campus Recruitment • FlashAdvising • “House Calls” • Food Stands • Digital Fashion Show
- 13. STUDENT COLLABORATIONS • Campus Reps • Passion projects (allowing students to conduct research or work on a project that directly relates to their career interests) • Customized Internships • Job Shadowing • Job Descriptions Created By Students • Focus Groups • Podcasts
- 14. Gamifying • Role playing games for experiential learning • Virtual Reality Job Shadowing • Foursquare to check into departments around campus • Participation in “challenges” and social media campaigns • SharkTank Competitions
- 15. POP CULTURE ENGAGEMENT 1. DefinedTargetAudience 2. At Least One Challenge Being Addressed 3. Learning Outcomes Combined withTrends 4. Call to Action
- 16. What population or audience are you serving? • Niche group being served: Graduating Nursing majors First generation students w/undeclared majors and little to no work experience 3rd year business majors interested in entrepreneurship Who are we recruiting?What is our target population? 1. DEFINETHETARGET AUDIENCE • Who are the stakeholders? • What are their career goals? • What are their hobbies? • What are their likes/dislikes?
- 17. 2. IDENTIFY ONE PROBLEMTO SOLVE - What is the greatest challenge your population is facing? - Choose a problem that you can solve - Assess your resources to determine if you can solve their problem Common challenges: -Lack of soft skills -Little knowledge of workplace culture -Not enough experience -Resume/cover letter obstacles -Poor personal brand -Interviewing fears -Lack of a professional network -Job retention -Limited access to mentors Out of the many issues students and employers are facing, what is most important?
- 19. 3. COMBINE LEARNING OUTCOMES &TRENDS How can we make our objective fun? • What do students need to know to be successful? • How do I receive buy-in? • Set clear objectives Is the goal to transition students into an internship? Part-time employment? Is the goal to build brand awareness?
- 22. 4. REQUEST ACTION • Communicate the instructions • Easy to follow steps • “Apply Now” • “Register Here” Example: 1. Come to the Spring Career Fair with your resume 2. Meet employers related to your major 3. Secure a full-time job in your career field Provide an easy to follow roadmap
- 23. POP CULTURE ENGAGEMENT 1. DefinedTargetAudience 2. At Least One Challenge Being Addressed 3. Learning Outcomes Combined withTrends 4. Call to Action