Cloud CMS Marketing Investment
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This webinar discusses how a cloud content management system (CMS) can be a marketing team's best investment. A next generation CMS provides balance, flexibility, and ease of use across devices while integrating marketing tools like social media, email campaigns, and analytics. It also allows converting content into revenue through search, blog posts with calls to action, capturing and nurturing leads, and keeping records updated. Adopting a next generation CMS can help marketing teams prove their ROI by improving lead engagement, capturing qualified leads, and driving business results.
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Cloud CMS Marketing Investment
- 1. Webinar: Cloud CMS: The Best Marketing Investment You Can Make This Year October 12, 2011 www.marqui.com
- 3. Introduction – About the Presenters Richard Sharp, VP of Marketing Adam Koebel, Product Specialist Marqui Marqui www.marqui.com 3
- 4. Agenda Digital Marketing in 2011 Web Marketing Toolkit: Traditional vs. Next Generation Content into Revenue: Real-World Example Is Your Marketing Team Ready? Wrap-Up / Questions www.marqui.com 4
- 5. Introduction – Digital Marketing in 2011 www.marqui.com 5 Facebook PPC Slideshare twitter CRM SEO content marketing Blogging microsite
- 6. Digital Marketing in 2011, SMB www.marqui.com 6
- 8. An agency makes the changes
- 12. Workflow, approvals, roles, permissions
- 13. Rapid deployment without internal IT
- 14. Support that marketers need (vs IT)www.marqui.com 8
- 15. Converting Content into Revenue A Real-World Example www.marqui.com 9
- 16. It Starts with Search! www.marqui.com 10
- 17. Combine Blog Content with CTA www.marqui.com 11
- 18. Compelling Content “Earns” a Lead www.marqui.com 12
- 19. Don’t Ask the Same Questions, but Track Everything! www.marqui.com 13
- 20. Stay Alert of New Leads www.marqui.com 14
- 21. Auto-Update Your Records www.marqui.com 15
- 22. Stay in Sync www.marqui.com 16
- 23. Stay in Sync www.marqui.com 17
- 24. Nurture that Lead! www.marqui.com 18
- 25. Is Your Marketing Team Ready? Is your marketing team responsible for generating leads for the rest of your business? Do your customers judge the validity of your product/service from visits to your website? Is your sales process complex, with the need to communicate your expertise online? 4. Does your go-to-market execution involve many tactics? 5. Do the majority of your leads “touch” your website at various points throughout the sales process? Is your organization looking to rebuild its website? Is your organization looking to quicken publishing time and improve efficiencies? Are you looking to wrestle control of your website away from your current agency or IT team? www.marqui.com 19
- 26. Building a Business Case 25% 1% (from 0.5%) 10% (from 5%) 10% (from 5%) www.marqui.com 20
- 27. Summary The web is complex and fragmented – yet, integrating tactics is crucial to proving ROI With traditional web tools, control of web content rested with a legacy CMS, IT or an agency. The next generation of CMS is agile, flexible and marketing-enabled Next generation CMS allows for a lead’s successful journey through multiple touchpoints CMS tools and tactics provide measurable returns for your business, improving lead engagement, capture, nurture, qualification and closing www.marqui.com 21
- 28. Q + A Richard Sharp, VP Marketing Marqui Richard.Sharp@marqui.com Adam Koebel, Product Specialist Marqui Adam.Koebel@marqui.com Feedback? Questions? Connect directly or DM us on Twitter at http://www.twitter.com/Marqui_CMS www.marqui.com 22
Notes de l'éditeur
- As Vice President of Marketing, Richard is responsible for communications, product marketing and demand generation activities for Marqui. Richard works with our clients to help them effectively achieve their web marketing goals and to understand the benefits of Web Content Management and Email Marketing technologies. Richard has worked in product management and marketing positions at two NASDAQ-listed telecommunications companies and one consumer electronic multi-national company, Philips Electronics. His most recent endeavor before Marqui was leading marketing and demand generation at Elastic Path Software, a successful e-commerce company based in Vancouver, British Columbia. --------Adam Koebel is a wearer-of-many-hats. As a Client Success Specialist at Marqui, he envisions, enables and collaborates with clients on projects big and small. He's had experience planning complex drip-marketing email campaigns, social media integrated multi-channel engagements and whole-site redesigns and rebuilds. Adam prides himself on creative implementations with strong analytical backings, marrying the science of data with creative and fresh implementation plans.
- Fragmented, complex web world, yet from a business perspective, you need to understand individual tactics and prove their ROI.
- Move from publishing to engagement tool.
- Move from publishing tool to engagement tool.
- *Based on an average website of approximately 10,000 visits/month.10,000 hits$100 per lead = $7,500 new lead value per month$30,000 growth in lead effectiveness
- R Q & A - need a few planted questions