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5 Ways to Integrate SlideShare Into Your Content Strategy

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Marsden Marketing
Marsden Marketing

SlideShare is an easy and effective way to add a visual component to your content marketing strategy.

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5 Ways to Integrate Into Your Content Strategy
What is SlideShare? Largest community for posting and sharing presentations. Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more. Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers.
What Should You Post?
1. INDUSTRY REPORTS • Summarize key information • Add visuals & graphs • SlideShare provides transcript of slides below presentation for quick review 61% of global Internet users research products online.
2. PRESENTATIONS • Allows your presentations to be seen by a wider, relevant audience • Easily upload slides • Add to relevant category (ex: business, marketing, finance) • Share to social channels The Benefits of Inbound Marketing
3. REPURPOSE CONTENT Blogs White Papers eBooks
4. VISUAL CONTENT Quotes VideosInfographics
5. WEBINARS • Choose a trending topic • Add audio narration • Easily allows slides to be saved by participants • Share easily on social channels
Why Implement SlideShare?
70 Million Professional Users One of the top 100 Most viewed websites 5x more traffic from business owners than other social media Source: SlideShare
Increase Visibility • New posts go to the homepage • Add to category page • Seen by wider audience • Over 70% of SlideShare traffic comes from targeted search Integrates With Other Platforms • HubSpot • Google Hangouts • Oracle • Marketo
Gate Content • Increases leads • Capture contact information for future content/nurturing Utilize Analytics • Measure • Improve • See who is viewing your presentation
Shareable • Posts easily to social media • Can be embedded in other channels (blogs, website, etc.) Improves SEO • Creditable website domain • Increases backlinks • Improves referrals by adding links back to your site
RECOMMENDATIONS Include links back to your website Optimize for SEO Make it eye catching Focus on the 1st slide Add a CTA Post relevant content ENGAGE
If you liked our presentation, then follow us on social media and subscribe to our blog to stay up to date with the latest in inbound marketing. LET’S CONNECT: Twitter Website Blog LinkedIn Instagram Slideshare

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5 Ways to Integrate SlideShare Into Your Content Strategy

  • 1. 5 Ways to Integrate Into Your Content Strategy
  • 2. What is SlideShare? Largest community for posting and sharing presentations. Users can post public or private presentations in the form of a PDF, PPT, Keynote, Google Slides, and more. Once uploaded, your presentation can be seen by a wider audience and is easily searchable by viewers.
  • 4. 1. INDUSTRY REPORTS • Summarize key information • Add visuals & graphs • SlideShare provides transcript of slides below presentation for quick review 61% of global Internet users research products online.
  • 5. 2. PRESENTATIONS • Allows your presentations to be seen by a wider, relevant audience • Easily upload slides • Add to relevant category (ex: business, marketing, finance) • Share to social channels The Benefits of Inbound Marketing
  • 6. 3. REPURPOSE CONTENT Blogs White Papers eBooks
  • 7. 4. VISUAL CONTENT Quotes VideosInfographics
  • 8. 5. WEBINARS • Choose a trending topic • Add audio narration • Easily allows slides to be saved by participants • Share easily on social channels
  • 10. 70 Million Professional Users One of the top 100 Most viewed websites 5x more traffic from business owners than other social media Source: SlideShare
  • 11. Increase Visibility • New posts go to the homepage • Add to category page • Seen by wider audience • Over 70% of SlideShare traffic comes from targeted search Integrates With Other Platforms • HubSpot • Google Hangouts • Oracle • Marketo
  • 12. Gate Content • Increases leads • Capture contact information for future content/nurturing Utilize Analytics • Measure • Improve • See who is viewing your presentation
  • 13. Shareable • Posts easily to social media • Can be embedded in other channels (blogs, website, etc.) Improves SEO • Creditable website domain • Increases backlinks • Improves referrals by adding links back to your site
  • 14. RECOMMENDATIONS Include links back to your website Optimize for SEO Make it eye catching Focus on the 1st slide Add a CTA Post relevant content ENGAGE
  • 15. If you liked our presentation, then follow us on social media and subscribe to our blog to stay up to date with the latest in inbound marketing. LET’S CONNECT: Twitter Website Blog LinkedIn Instagram Slideshare