Promotions.com, a leader in interactive marketing and consumer promotion technologies, recently helped client Kraft Foods launch its Oreo centennial celebration paying tribute to the brand’s 100-year prominence. Just one component of the entire global campaign, which spanned from TV commercials and Facebook fan engagement to a limited-edition Birthday Cake Oreo, the Marshall Junction Partners company assisted in executing the #OreoPiñata Twitter-based Instant Win Game. The promotion was done in coordination with the award-winning digital agency, 360i.

1. Promotions.com Helps Oreo Celebrate 100 Years
S w e e p s ta k e s P ro v id e r L a u n c h e s # O re o P iñ a ta T w itte r In s ta n t-W in G a m e
NEW YORK, NY, April 2, 2012—Promotions.com, a leader in interactive
marketing and consumer promotion technologies, recently helped client Kraft
Foods launch its Oreo centennial celebration paying tribute to the brand’s 100-
year prominence. Just one component of the entire global campaign, which
spanned from TV commercials and Facebook fan engagement to a limited-
edition Birthday Cake Oreo, the Marshall Junction Partners company assisted in
executing the #OreoPiñata Twitter-based Instant Win Game. The promotion was
done in coordination with the award-winning digital agency, 360i.
“When it comes to brands, only a select few have ever possessed the ability to
withstand the tests of times. It is without question that Oreo has emerged as one
of those rarities, a classic product surging ahead in today’s digital world,” stated
Gregg Alwine, Managing Partner of Marshall Junction Partners. He added, "Any
time Promotions.com works with their Fortune 100 clients, it further solidifies the
firm’s global footprint within the promotional marketing industry."
Upon becoming a follower of Oreo on Twitter, contestants had the ability to
partake in the uniquely designed Instant Win Game by "hitting" the piñata with
every original tweet including the #OreoPinata hashtag. Once the piñata broke,
the Twitter user who swung last (tweeted the respective hashtag) would be
rewarded a free pack of Oreo cookies. Throughout the week of March 26, 2012-
April 1, 2012, Oreo gave away 30 packs per day. With thousands upon
thousands of participants, Promotions.com developed the logic behind the
winning tweets and drove consumers to the redemption site. Winners would
receive either an @mention or @reply with information on how to redeem their
prize, which was a coupon for the a free package of OREO cookies.
"What made this promotion unlike its predecessors, the #OreoPiñata Twitter
Sweeps was an Instant Win Game, rather than a mere random drawing
sweepstakes” noted Gregg Alwine.
About Promotions.com
Promotions.com, a Marshall Junction Partners company, is a leading provider in
sweepstakes, contests, instant-win games and other consumer-activation tactics.
With offices in New York and Chicago, the interactive marketing and consumer
promotion technology firm abides by a “Smarter Promotions” philosophy.
Promotions.com’s sweepstakes, contests and instant-win game platforms have

2. delivered more than 1.5 billion consumer promotion entries, and have distributed
over $2 billion in cash and prizes to consumers throughout 150 countries. The
company delivers up-to-date information on its latest activities as well as industry
trends through its social media channels. For more information, please visit
www.promotions.com or follow on Twitter at @Promotions_com.
About Marshall Junction Partners
With its headquarters in New York City, Marshall Junction Partners LLC is a
private equity firm and venture incubator, specializing in building and supporting
businesses that solve critical marketplace needs. The firm seeks to develop
businesses to a point where they are suitable for acquisition by leading
corporations within their industries. Marshall Junction Partners is led by
Managing Partners Gregg Alwine and David Barnett, and can be followed on
Twitter at @MJPLLC. For more information, please visit
www.marshalljunction.com.
Contact:
Kyle Peterson
Promotions.com
212-764-7674
contact@promotions.com