Presentation on social media, digital brand identity, and marketing in the fashion world.

1. lo!
el
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Get Social
with Marta Tryshak
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2. INTRO
• Marta Tryshak, 25 – University of Toronto
• Product of social media
• Launched WithLoveGabrielle.com in 2008
• Became a leading lifestyle site in Canada
• In 2012 named Marketing Magazine’s Top 30 Under 30
• Gained support of an angel investor in 2013
WORK
• Social Influencer - Brand Ambassador - Social Media
Strategist – Entrepreneur - Shoe Lover
• Had the pleasure of working with some of the largest
international companies including Starwood, Unilever,
MasterCard, AMEX, Kate Spade, Coty.
• E! Channel’s weekly show “Celebrity Style Story”
STRATEGY
• Conversation
• Community
• Loyalty
• Women, 21 – 34
• Original Content – Branded content – Social Media Strategy – Branding
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3. “ When dealing
with people, let us
remember we are
not dealing with
creatures of logic.
We are dealing with
creatures of emotion.”
_________________
Dale Carnegie
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4. 75%
of consumers claimed that they want
personalized products and services.
64%
of shoppers believe in-store use of their
smartphone will provide information as
useful as researching online prior to the
store visit.
IN THIS AGE OF A CONSUMER “ME – TAILING” IS
THE LATEST TREND.
• Retailers to offer personalized interaction that puts a shopper in the heart of a retail
experience.
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5. Example of Me-Tailing
Burberry Smart Personalization
Always ahead of the digital game, Burberry’s F/W ’14 show was
streamed live on multiple social channels and offered
personalized service. Clients could order special range of coats
and purses via a new Runways Made to Order personalization
service.
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6. 5%
increase in loyalty
base leads to a 10%
increase in sales.
WHY BUILD BRAND LOVE?
• When consumer feels a sense of love for the brand they have a higher sense of brand loyalty,
spread positive word-of-mouth, and resist negative information about the brand.
• In the age of online social networking, loyal shoppers have a much higher tendency to
recommend products to friends. In effect, people who love and talk about your brand online
are now part of your sales force.
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7. Why Social Media?
… because what’s a better way to communicate with your
audience if not directly.
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1.15+ billion total Facebook users
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500+ million total Twitter users
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500+ million total Google + users
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238+ million total LinkedIn users
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130+ million total Instagram users
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70+ million total Pinterest users
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8. Facts to consider!
Access
Audience
Content
Response
818 + million
people access the
internet via their
phone. That is an
increase of 60% in
the past two years.
More than 69% of
Pinterest users are
female
45 million photos
are uploaded on
Instagram every
day.
83% of Twitter
users expect a
same-day customer
service response.
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9. 83%
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of consumers say social media
interactions increases the
likelihood they’ll purchase from
the company
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WHEN DEVELOPING SOCIAL STRATEGY YOU NEED TO
UNDERSTAND:
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Who your audience is
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How they access your online content - mobile/computer/tablet
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Content development – written/photo/video/music
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Best ways to engage and respond
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10. GET IN TOUCH !
twitter.com/martatryshak
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lo!
el
H
Marta Tryshak
facebook.com/WithLoveGabrielle
google.com/+MartaTryshak
marta@withlovegabrielle.com
Toronto, ON
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