Leverage Influence at Core Startups
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The document discusses leveraging large brands, people, and partners to amplify a startup's reach, build relationships, and generate revenue. It recommends identifying an ecosystem and building relationships with influential connections near the core. Tools like content marketing, guest blogging, and engaging social media influencers authentically can help leverage other people's networks and amplify a message. Timing outreach when knowledge can help intersecting needs is advised to attract partners through relevance and trust.
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Leverage Influence at Core Startups
- 1. @martikonstant LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 2. STARTUP RESTART LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 3. TO GROW LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 4. What’s your offer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 5. TOP THREE START-UP PRIORITIES Reach Relationship Revenue Alan Wells, game producer for the iPhone version of Live Poker, offered in response to Tomasz Tunguz, Redpoint Ventures, distribution, engagement, monetization. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 6. For a steady pipeline of engaged buyers & influencers LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 7. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 8. Leverage influence at the core The number of connections is less important than proximity to the core Diagram Source: Dr. Hernan Makse, professor of physics at The City College of New York (CCNY) – identifying social influence in networks LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 9. DEFINE YOUR ECOSYSTEM Who’s your customer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 10. IN ACTION LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 11. Standing on the Shoulders of giants -Sir Isaac Newton LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 12. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 13. 27,389 views | one partner video in five days 1,709 guest blog views Results 150+ tweets and retweets for each PR / partner announcement 25-30 media/analyst interviews for partner announcement Community of thousands LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 14. Amplification Tools, People & Services Nick Kellet on ROI of amplification LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 15. Start here: Identify your ecosystem Build the right relationships Leverage large brands, people & partners LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 16. OTHER PEOPLE’S MONEY OTHER PEOPLE’S NETWORKS THE OPRAH EFFECT LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 17. HOW Co-marketing Content marketing Guest blogging high-traffic blogs Follow large Engage social media celebrities (authentic) PR engagement hi-traffic pubs & journalists Hi-profile conferences LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 18. Tools Triberr – blogger collaboration Buffer – spreads communications over time Blogs Twitter Facebook List.ly Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 19. ADVICE LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 20. Domain relevance Alignment Confidence attracts Trust Timing: when need intersects with knowledge offer LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 21. REMEMBER Help others to achieve their goals Seth Godin LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 22. @martikonstant www.konstantchange.com LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012