At prepress-conference "MediaTreff", hosted by w&co in Munich, Germany, I went through a little discussion of "poetics of advertising", the differences and similarities of selling and entertaining and some of the more recent experiments in cataloging and e-commerce.
15. Entertainment 75 % Ihrer Kunden Abschmecken Schnüffeln Betasten Zuhören Suchen Würzen Schmecken Parfümieren Riechen Formen Berühren Unterhalten Hören Gestalten Sehen Aktiv Passiv
16. Entertainment Kataloge Web 1.0 Personalisierung, Collaboration, Recommendation Ratings/Reviews, MassCustomization, Woot & Co. Social Commerce, Social Media 74 % 16 % 7 % 3 % Kelly Mooney, The O.P.E.N. Brand