Pres O S U P London Mob2

Orange Start-Up Program (OSUP) launched in September 2006 - update September 2007 Mobile Web 2.0 conference, London, 19 sept.2007 Strategic Marketing Division Technocentre BtoC (NExT.com) An international program to support partnerships and business development with start-ups Martin Duval – Director of the OSUP / Director Social Media & Entertainment 2.0

The OSUP is part of the Next.com organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is it? ,[object Object],[object Object],[object Object],[object Object],How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orange Start-Up Program (OSUP) principles Customers FT-Orange VCs Start-Up

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Scope and areas

inputs outputs Deliverables Internal sourcing from : R&D, Next.com, I labs External sourcing from : Web Sites, press releases, conferences… Bring value Challenging “ Make or buy” Develop a standalone project from scratch Contribute to the ecosystem development Build a label approach to improve internal processes (purchasing, legal…) Processes and deliverable (yearly average pipeline) “ On demand” sourcing of partners / enablers (> 400 identified) (> 150 contacted) (> 30) (> 10) (> 5) Pilot contract 3 Opportunity studies 1 MoU 2 Beta test project management BETA Collaboration Contribution Problems solving Final launch 4

[object Object],[object Object],[object Object],The OSUP MOU: a key partnership tool and step Grant Orange with rights on the first release if the pilot turns out to be successful. Provide Start-up opportunities to present its product and showcase throughout events held or organized by Orange + communication on the Start-up in various ways (Newsletters, PR, etc.). Adapt its products to Orange needs according to an on-going book of specifications. Introduce Start-up management team to Orange & organize meetings with internal operational teams. Deliver Orange with defined products in the partnership. Elaborate prototype in a study and tests perspective.(when the Start-up has proposed a mature product) Introduce the Start-up to at least one VC in order to support its research within the framework of the fund-raising. Cross-reference, according to the MoU and the typology of third-party or partner (ie : VCs for the Start-up). Work together, within the framework of the opportunity study, on the book of specifications of an potential pilot. Start-up commitments orange commitments

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: mob-it

inputs outputs Opportunity studies 1 Beta test project management BETA launch Q4 - 2007 4 Deliverables Start-up screening from our 2.0 companies networks Processes and deliverables: in real life On your mobile 6 months public beta test 3,5 months 3,5 months = 7 months from meeting To beta Pilot contract 3 MoU 2

[object Object],[object Object],Case Study: mob-it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: mob-it

thank you martin. [email_address] .com Blog: http://nextstreams.blogspot.com

Pres O S U P London Mob2

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Pres O S U P London Mob2