How travellers AND the tourism industry can get involved in Responsible Tourism. This presentation was made at the Harley Davidson Africa Bike Week South Coast Tourism business breakfast on Freedom Day - 27 April - at San Lameer, near Margate, in KwaZulu-Natal privince

1. Martin Hatchuel
www.thistourismweek.co.za

2. We Suck at collaboration
Ron Mader - planeta.com

3. Which is how we developed
a tourism industry...

4. Which is characterised by...
• Lack of foresight & planning
• Insensitive development
...Fail!
• Marginalisation, alienation
• Massive carbon footprint

5. Tourists
People traveling to
and staying in
places outside their
usual environment
for not more than
one consecutive year
for leisure, business
and other purposes
UN World Tourism Organisation

6. • Holidaymakers
• Businesspeople
• Conferences
• Events (Sport, religion, culture)

7. International tourist arrivals
1950: 25 million
Annual growth: 1950 – 2010: 6.2%
2010: 940 million
Export earnings: US$ 919 billion; € 693 billion
2011: 980 million
2012: One billion + UNWTO. Pic: Pierre Selim

8. Travel & Tourism
2011: 9% of global GDP
US$6 trillion ... 255 million jobs
Expected growth: 4% per year
World Travel & Tourism Council

9. Travel & Tourism
2022: 10% of global GDP
US$10 trillion
328 million jobs
... 1 in every 10 on the planet!
World Travel & Tourism Council

11. This is gonna kill us!

13. Tourism
that
creates
better
places for
people to
live in,
and better
places to
visit

14. What’s so different about
that?

15. Responsible tourism is not
• Sustainable tourism
• Eco-tourism
• Green tourism
• Natural environments tourism
• Cultural tourism
• Heritage tourism
• Niche tourism
• Township tourism
• Sports tourism

16. ... It’s all of the above - and more
It’s about
the legacies
and consequences
of tourism

17. It generates
• Respect for local cultures
• Support for social development
• Respect for the environment

18. Everyone takes responsibility:
Host Communities
Pic: Alvaror Fontana Visitors

19. Where does
come from?

20. The Cape Town Declaration on Responsible Tourism (2002)
Johannesburg World Summit on Sustainable Development
Cape Town Conference on Responsible Tourism in
Destinations (280 delegates from 20 countries)
Birth of a movement

21. Responsible Tourism in Destinations Conferences
• The Kerala Declaration on
the roles of stakeholders
(2008)
• The Belize Declaration on
cruising, second homes,
climate change, local
economic development and
tourism's impacts in the
coastal zone (2009)
• Oman 2010
• Canada 2011
• Brazil May 2012

22. The Cape Town Declaration
Responsible Tourism:
• Minimises negative • Generates respect
impacts between tourists and
• Ensures economic hosts
benefits • Involves locals and
• Is culturally sensitive enhances their well-
• Conserves heritage being
and diversity • Improves working
• Builds local pride and conditions and access
confidence to the industry

23. Triple bottom line:
Economic Responsibility

24. Triple bottom line:
Social Responsibility

25. Triple bottom line:
Environmental Responsibility

26. So
how do we
do it?

27. Tourism Industry
Educate

28. Collaborate

29. Globalise yourself
Ron Mader

30. Gamefication on
Ron Mader

31. Do what you love
Ron Mader

32. Preach
What
You
Practice
Ron Mader

33. Small is beautiful
Ron Mader

34. Think Big
Ron Mader

35. Plan sensibly & sensitively

36. The Tourist
Before
you • Do your homework
leave • ‘What approach
must I take?’
You don’t entertain tourists in your house.
You entertain visitors
Hugo Antonio Santiago

37. In your destination
If you reject the food, ignore the customs,
fear the religion and avoid the people,
you might better stay at home
James Michener
Pic: Bohari Adventures; Mataram, Indonesia

38. Respect
• Learn about the destination
• Respect the destination
• Respect the environment
• Respect yourself
Godfrey A. Okiki "Women off to Market" 1963

39. Engage
• Make Friends
• Feel the joy
• Try to understand
the challenges
Pic: John Pannell

40. • Use accredited
Go green
accommodation & tours
• Leave the ivory on the
elephant
• Self-accreditation sucks! • Re-use & recycle
• Don’t rent the emaciated • Use carbon offsetting
camel

41. Sleep where you stay
Stay in locally-owned places
that support local economies

42. You’re in Africa. Why are you buying Chinese?
• Eat & buy local
• Bargaining? Pay fair prices

43. • Public transport
• Cycling
• And the winner is: Walking!
Win! Win! Win!

44. Self-accreditation sucks
Travel with operators who practice
Responsible Tourism

45. Be yourself
Yes, you are
paying, and no,
why should you
accept poor
service?
But be nice
Responsible
tourism demands
equal relationships

46. Sex & The City
Practice safe sex
Fiercely protect children
against sexual (and other) exploitation

47. Be charitable. But...
• Donate via reputable institutions
• Self-accreditation sucks
• Don’t give money to children
• If you have to volunteer - how will
your stay affect your hosts?

48. Look but don’t touch
And no, don’t leave any footprints
• Leave nature as it is
• Wild animals are wild - no petting. Respect their space
• Put your butt out properly - and take it home with you
• Use water sparingly

49. Back home
Preach What You Practice

50. Ron Mader:
Mzansi leads the way

51. Uthando (Love) South Africa - Cape Town
• Aims to help community development projects in South Africa.
• Authentic, uplifting, fun, inspirational, interactive and meaningful
experiences in the townships
www.uthandosa.org

52. Oceans - Mossel Bay
• Research
• Internships
• Volunteer programmes
• www.oceans-research.com

53. Face Adrenalin - Bloukrans Bungy
• 10.9% of turnover (increasing annually by 0.3%) to the
Tsitsikamma Forest Village Trust.
• On a R690 jump this = R75,21
• R14,000,000 since 1998
• www.faceadrenalin.com

54. Calabash Tours - Port Elizabeth
• Created for tourists who want to meet the locals and experience true
urban Africa.
• Real City Tours
• Shebeen Tours
• Calabash Trust
• www.calabashtours.co.za

55. But beware!
Here be dragons!

56. Governments want results

57. Expectations

58. Proceed
With
Caution

59. Market research
If you build it - will they co

60. Integrated tourism, economic, and spatial
planning is the key to unlocking the
potential of tourism in destinations

61. Responsible tourism means
successful social development

62. I don’t care what you do.
I do care whether the scale of your ambition
is making it laughably, impossibly better
Umair Haque

63. Slideshare.net/MartinHatchuel1
Enkosi - Thank you
Tweeples & Facebookers Ron Mader - Planeta.com
Ron Mader @Ronmader
Joey L Defrancesco @Joeyquits
Responsible Capetown @Respcpt
Tourism Geographies @Tourismjournal
Responsible Tourism @Respontour
Paul Miedema @Paulmiedema1
Mynatour @My_Natour
Ethan Gelber @Thetravelword
Climatesmartct @Climatesmartct
Responsible Travel @R_Travel
Catherine Mack @Catherinemack
Etourism @Etourismforum
Coffeebeans Routes @Coffeebeansrout
Kurt Ackermann @Kurt_A
Skye Grove @Skyegrove
Ivisitorguide @Ivisitorguide

64. About the fonts
All the fancy fonts in this presentation were designed by Jo Taylor
graphicriver.net/user/joiaco
Qirkus
Qirlycues
Qixstix
Qokijo
Qranklestein
Quikhand
jotaylor.me

65. Sala kakuhle
Goodbye - stay well
Martin Hatchuel
www.thistourismweek.co.za
March 12