Deck, I used at StartupsHK Startup Saturday. During my talk I touched of how we started Phonejoy and why we did it. Later on, I explained why Kickstarter mattered to us and the difficulties we experienced post-funding to product launch. More about us on www.phonejoy.com !

1. phonejoy.com
martin@phonejoy.com
January 25, 2013
Startup Saturday
Martin Kessler, Founder
!1

2. phonejoy.com
martin@phonejoy.com
1
!2

3. phonejoy.com
martin@phonejoy.com
2
PATENTED
!3

4. phonejoy.com
3
!4
martin@phonejoy.com

5. phonejoy.com
martin@phonejoy.com
Handsfree View
Fast Action
4
Complete Physical Feedback
Unmatched
Precision
Perfect Hold
!5

6. phonejoy.com
martin@phonejoy.com
Pearl River Delta
!6

8. phonejoy.com
angel.co/phonejoy
Discovering the Market
8
martin@phonejoy.com
founders@phonejoy.com

9. phonejoy.com
!9
martin@phonejoy.com

10. phonejoy.com
Testing the Market Fit
!10
martin@phonejoy.com

11. phonejoy.com
!11
martin@phonejoy.com

12. phonejoy.com
5 Months Development
!12
martin@phonejoy.com

13. phonejoy.com
7 Months Development
!13
martin@phonejoy.com

14. phonejoy.com
Kickstarter Prep Work
!14
martin@phonejoy.com

15. phonejoy.com
!15
martin@phonejoy.com

16. phonejoy.com
!16
martin@phonejoy.com

17. phonejoy.com
!17
martin@phonejoy.com

18. phonejoy.com
!18
martin@phonejoy.com

19. phonejoy.com
martin@phonejoy.com
"No hardware plan survives contact with a factory”
Cyril Ebersweiler's first Law of Lean Hardware
!19

22. phonejoy.com
!22
martin@phonejoy.com

23. phonejoy.com
!23
martin@phonejoy.com

24. phonejoy.com
!24
martin@phonejoy.com

25. phonejoy.com
!25
martin@phonejoy.com

26. phonejoy.com
!26
martin@phonejoy.com

27. phonejoy.com
!27
martin@phonejoy.com

28. phonejoy.com
!28
martin@phonejoy.com

29. phonejoy.com
!29
martin@phonejoy.com

30. phonejoy.com
Endurance
!30
martin@phonejoy.com