Martin K.Y is a digital product strategist with experience in growth management, user experience design, and data analytics. He has a goal of using design thinking, data analysis, and his economic background to make informed decisions that benefit businesses. His past roles include growth manager at Paperlust where he improved user registration by 40% leading to 75% revenue growth, and user experience specialist at PT Krafthaus Indonesia where he analyzed user data and created prototypes.

1. MARTIN K.Y
Digital Product Strategist
martinkyde@gmail.com +62 857 2785 5730 linkedin.com/in/martinkyde
PROFILE
A growth manager with a goal to create value by providing delightful experience. A dedicated and
adaptable professional, I seek to use the combination of design thinking, data analysis, and my economic
background to make informed decision that is proven to be fruitful for the business.
EXPERIENCES
Growth Manager, June 2018 - Present
Paperlust (PT Krafthaus Indonesia)
Manage and lead a team of user experience designers and digital marketing.
Analyze sales and user data to improve digital marketing efficiency.
Analyze user behavior data (analytics, heatmap, and user feedback - chat log, email, and usability
testing) to improve user experience.
Propose and suggest new product feature, then creating product requirement and mock up based on
quantitative and qualitative data.
Lead design system documentation.
Identify marketing funnel, plan and distribute marketing budget based on customer journey data.
Plan AB test to improve user experience based on data.
Notable achievement includes: improved user registration rate by 40%, resulted in 75% revenue growth.
Develop model to improve product presentation sorting (browse page).
Communicate with other departments to ensure feature/product development feasibility.
User Experience Specialist, September 2018 - May 2018
PT Krafthaus Indonesia
Analyze user behavior data, plan user testing, and create prototype for Paperlust.
Create mock up for Krafthaus agency department's client.
Yogyakarta / Melbourne
Yogyakarta / Melbourne
Search Engine Evaluator (Part-Time, Remote), Jan 2017 - Jan 2018
Appen Limited
Research, evaluate, and rate the quality and relevance of online search results to improve Google's
algorithm accuracy.
Review and give input whether the information presented is the most effective and relevant content.
Sydney

2. SKILLS
Technical: Design Thinking, Usability Testing, Spreadsheets Function, SQL, HTML, CSS, R, Python
Tools: Adobe XD, Balsamiq, Spreadsheets, Metabase, Google Analytics, Search Console, Ahrefs,
R Studio, Visual Studio Code.
Spoken Language: English, Indonesia, Javanese
EDUCATION
Bachelor of Economics, 2014 - 2017
Universitas Indonesia Depok
Graduate Cum Laude with GPA 3.6
Diploma of Marketing, 2011 - 2014
Universitas Gadjah Mada Yogyakarta
Graduate with GPA 3.5
Experience in Product Design Management, Business Intelligence, and Data Analytics.
PROJECTS
Music/Entertainment Website
Backstage Whisp - backstagewhisp.com
Role: Product Designer, Content Editor, SEO
Personal Blog
Ikramarki.com
Role: Webmaster