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9

Beginning and Ending
the Speech
Stephen E. Lucas

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 2

The Introduction
•
•
•
•

McGraw-Hill

Get attention and interest
Reveal the topic
Establish credibility and goodwill
Preview the body of the speech

© 2007 Stephen E. Lucas. All rights reserved.
Slide 3

Methods of
Gaining Attention
•
•
•
•
•
•
•
McGraw-Hill

Relate your topic to the audience
State the importance of your topic
Startle the audience
Arouse the curiosity of the audience
Question the audience
Begin with a quotation
Tell a story
© 2007 Stephen E. Lucas. All rights reserved.
Slide 4

Credibility
The audience’s perception of whether
a speaker is qualified to speak on a
given topic.

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 5

Goodwill
The audience’s perception of whether
the speaker has the best interests of
the audience in mind.

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 6

Rhetorical Question
A question that the audience answers
mentally rather than out loud.

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 7

Preview Statement
A statement in the introduction of a
speech that identifies the main points
to be discussed in the body of the
speech.

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 8

Tips for Preparing the
Introduction
• Be concise: Usually no more than
10-20 percent of the total speech
• Look for possible introductory
materials as you do your research
• Be creative in devising your
introduction

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 9

Tips for Preparing the
Introduction
• Finalize the exact wording of your
introduction after you have finished
preparing the body of the speech
• Work out the content and delivery
of your introduction in detail

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 10

The Conclusion
• Signal the end of the speech
• Reinforce the central idea

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 11

Crescendo Ending
A conclusion in which the speech
builds to a zenith of power and
intensity.

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 12

Dissolve Ending
A conclusion that generates emotional
appeal by fading step by step to a
dramatic final statement.

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 13

Methods of Reinforcing the
Central Idea
• Summarize your speech
• End with a quotation
• Make a dramatic statement

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 14

Tips for Preparing the Conclusion
• Look for possible concluding
materials as you do your research
• Conclude with a bang, not a whimper
• Be brief: Usually no more than 5-10
percent of the total speech
• Work out the content and delivery of
your conclusion in detail
McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.
Slide 15

McGraw-Hill

© 2007 Stephen E. Lucas. All rights reserved.

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Chapter 9 - beginning & ending the speech

  • 1. C H A P T E R 9 Beginning and Ending the Speech Stephen E. Lucas McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 2. Slide 2 The Introduction • • • • McGraw-Hill Get attention and interest Reveal the topic Establish credibility and goodwill Preview the body of the speech © 2007 Stephen E. Lucas. All rights reserved.
  • 3. Slide 3 Methods of Gaining Attention • • • • • • • McGraw-Hill Relate your topic to the audience State the importance of your topic Startle the audience Arouse the curiosity of the audience Question the audience Begin with a quotation Tell a story © 2007 Stephen E. Lucas. All rights reserved.
  • 4. Slide 4 Credibility The audience’s perception of whether a speaker is qualified to speak on a given topic. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 5. Slide 5 Goodwill The audience’s perception of whether the speaker has the best interests of the audience in mind. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 6. Slide 6 Rhetorical Question A question that the audience answers mentally rather than out loud. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 7. Slide 7 Preview Statement A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 8. Slide 8 Tips for Preparing the Introduction • Be concise: Usually no more than 10-20 percent of the total speech • Look for possible introductory materials as you do your research • Be creative in devising your introduction McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 9. Slide 9 Tips for Preparing the Introduction • Finalize the exact wording of your introduction after you have finished preparing the body of the speech • Work out the content and delivery of your introduction in detail McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 10. Slide 10 The Conclusion • Signal the end of the speech • Reinforce the central idea McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 11. Slide 11 Crescendo Ending A conclusion in which the speech builds to a zenith of power and intensity. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 12. Slide 12 Dissolve Ending A conclusion that generates emotional appeal by fading step by step to a dramatic final statement. McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 13. Slide 13 Methods of Reinforcing the Central Idea • Summarize your speech • End with a quotation • Make a dramatic statement McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 14. Slide 14 Tips for Preparing the Conclusion • Look for possible concluding materials as you do your research • Conclude with a bang, not a whimper • Be brief: Usually no more than 5-10 percent of the total speech • Work out the content and delivery of your conclusion in detail McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.
  • 15. Slide 15 McGraw-Hill © 2007 Stephen E. Lucas. All rights reserved.

Notes de l'éditeur

  1. {"1":"Chapter 9\nTitle Slide\nBeginning and Ending the Speech\nThe Introduction\nMethods of Gaining Attention\nRelating the Topic to the Audience\nRelating the Topic to the Audience\nCredibility\nGoodwill\nRhetorical Question\nPreview Statement\nExamples of Preview Statements\nExample of a Complete Introduction\nTips for Preparing the Introduction\nThe Conclusion\nCrescendo Ending\nExample of a Crescendo Ending\nDissolve Ending\nMethods of Reinforcing the Central Idea\nTips for Preparing the Conclusion\nSummarizing in a Speech Conclusion\nLinking the Conclusion to the Introduction\nBlank\n"}