The document discusses basic Google SEO and SEM. It introduces Exabytes Digital, a digital marketing agency that provides services including Google AdWords, Facebook ads, SEO, LinkedIn ads, and call tracking. It then focuses on explaining SEO and SEM, the differences between organic and paid search engine results, and the types of Google AdWords campaigns including search, display, YouTube, and Gmail advertising. The document concludes by comparing the differences between SEO and SEM in terms of cost, effects, and strategy.

1. BASIC GOOGLE
SEO & SEM
Martin Tang
Digital Marketing Specialist
martin@exabytes.com

3. About Exabytes Digital
Exabytes Digital is a Digital Marketing Agency that help SME To GROW
Their Business Online.
We provide innovative and creative Digital Marketing solutions including
Google AdWords, Facebook Ads, Search Engine Optimization (SEO),
LinkedIn Ads, Call Tracking, Social Media Marketing, Digital Branding.

4. What do we do?
Google AdWords SEO Facebook Ads
YouTube Ads Instagram Ads Remarketing Ads
LinkedIn Ads Call Tracking Digital Marketing
Consultation

5. Who am I?
● Martin Tang
● Born & Raised in Penang
● 3 years with Exabytes
● Start with Internet Marketing Executive
→ Digital Marketing Specialist
● Bachelor Degree in Social Science
Major in Econ, Minor in Sociology
● Master's Degree in Economic Management

6. Speaker for Event

7. Speaker for Event

9. SEO (Search Engine Optimization)
The efforts revolving around trying to get a
website to show up (rank) or increase rank in
Search Engine Results Page (SERP).

10. search query
description
title
URL
Search Engine Results Page (SERP)

11. Want to see real life example?
SEO (Search Engine Optimization)
Please use your smartphone now and search:
SEO

12. Search
Engine
Marketing
(SEM)

13. How does Google rank my SEO?
Links
Domain
Age
Registration &
Hosting Data
Fresh Content
Social Media
Interaction
On-Site
Keywords
& Content
Site Engagement

14. SEM (Search Engine Marketing)
The process of gaining website traffic by
purchasing ads on search engines.
Also known as PPC (Paid Per Click)

15. Type of Google AdWords
Google Search Advertising

16. Type of Google AdWords
Google
Display
Network

17. Type of Google AdWords
Google Display Network

18. Type of Google AdWords
Google Display Network

19. Type of Google AdWords
Google Display Network

20. Type of Google AdWords
YouTube Advertising

21. Type of Google AdWords
YouTube Advertising

22. Type of Google AdWords
Gmail Advertising

23. Type of Google AdWords
Gmail Advertising

24. SEO vs. SEM
Organic
Lasting Effect
/Investment
Improve brand
loyalty/trust
Drive
Traffic
Paid (Costly)
Immediate
Effect
Sales/Leads
Focused
Inform
Strategy

26. THANK YOU
Martin Tang
Digital Marketing Specialist
martin@exabytes.com