This presentation is the slides when I presented for Developer Circles Penang from Facebook meetup in ACAT, Georgetown, Penang.
More info about this group can refer to: https://www.facebook.com/groups/DevCPenang/
Agenda of this deck:
1. What is Structured Data?
2. How structured data will improve my SEO?
3. How to implement to my website?
4. Tips & Suggestion
5. Q & A
2. Who am I?
● Name: Martin Tang
● Born & Raised in Penang
● ~5 years with Exabytes
● Start with Internet Marketing Executive
→ Digital Marketing Specialist
● Bachelor Degree in Social Science
Major in Econ, Minor in Sociology
● Master's Degree in Economic Management
7. What is Structured Data?
Structured data is a standardized format for
providing information about a page and
classifying the page content for
search engines to understand.
source: https://developers.google.com/search/docs/guides/intro-structured-data
8. What is Structured Data?
Search engines read the code and use it to display
search results in a specific and much richer way.
Product - Structured Data
19. Why Structured Data Help SEO?
make it easier for Google to
understand what your pages and your website are about.
Improve your search engine visibility.
20. Why Structured Data Help SEO?
The extra rich result with your website in search result
will increase your click through rate (CTR).
Show up in the Knowledge Graph, featured snippets, and voice searches.
21. Why Structured Data Help SEO?
Leverage any of new feature while not all websites
utilize the structured data.
Users always curious about new things.
22. How to implement to
my website?
Why if I have zero knowledge about coding?
23. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product
24. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product
25. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product
26. Google Search - documentation
Source: https://developers.google.com/search/docs/data-types/product
38. Yoast SEO - WordPress Plugin
Source: https://yoast.com/howto-structured-data/
39. Other WordPress Plugins
source: https://wordpress.org/plugins/search/structured+data/
- Fast and simple
- Follow the latest guidelines
- Customization is available