Concorde Solutions presentation at the ITAM Review Tools Day

1. Core Control Showcase
SAM in Virtual & Cloud Environments
Martin Prendergast and Mark Toshack

2. Core Control
• Feature rich solution to optimise licensing
• Advanced Business Analytics via dashboards and reports
• Easily integrates with all data sources across the environment
• An integral part of end to end service management
• Manages complexity in all types of licensing
• Built by market leading SAM and technology experts
• Can be supported by services

3. Feature Rich
• Provides advanced and bespoke dashboards and reporting
• Provides analytics, scenario modeling and decision support, in
order to derive maximum value from applications
• Provides a single source of information for managing application
performance
• Core Control provides an extensible framework which allows for
easy adoption of:
• Additional vendors
• Ever-changing business units
• License optimisation – not just ‘what do we have’, but ‘ how do we manage it better’
• Changes in the means of delivering / consuming IT, eg Hybrid Cloud
• Recognize that there are a number of elements to SAM –
technology, commercial and operational:
• Core Control delivers the understanding of how software is deployed, licensed and
used.

4. Feature Rich
Model different scenarios to mitigate risk, improve compliance or reduce cost
Before
After

5. Business Analytics
 Intelligent Dashboards  Downloadable reports
 Trend Analysis  Scheduled, automatic distribution reports
 Scenario Modelling  Detailed data views & exports
 Drill-down data views  Ability to view data at any level / granularity

6. Integrates with all data sources

7. Integral part of end to end service management

8. Why is SAM Complex to Manage?
Area Complexity (include financials) Solution
Virtualisation Varying contractual terms
No Industry standard
For example:
• IBM Full/Sub Capacity
• Oracle Hard/Soft Partitioning
• Microsoft SQL Server Virtualisation
• SAP CPU licensing
Complicated by cross vendor competition
Clarity of vendor’s terms
Define and use precise data
Core Control
User Licensing Many different styles of user licences
Details of users often “hidden”
Discovery tools typically do not retrieve user details
Specific scripts and commands needed
Assumption that an account = user
Clarity of vendor’s terms
Define and use precise data
Core Control
Other Metrics Many other types of licence metric
Frequently not reconcilable with standard discovery
data
Maximise standard data
Adapt/bespoke methods
Core Control
IT Support
Renewals
Software estate needs to be fully understood
Reconcile with operational reality vs financial prudence
Combine ELP’s with operational
intelligence
Core Control
In-bound Vendor
Audit
Management
Common & different approaches ranging from friendly
to very aggressive
Develop robust processes and
ownership
Draw on Concorde’s experience

9. Manage Complexity
Tick-box metric type and processor management.

10. Manage Complexity
Compare historic reconciliations, track progress against objectives and projects.

11. Built by leading SAM and technology experts
Team assembled are experts in their field

12. Vendor
Management
Licence
Management
Data
Management
SAM Platform
Process & Governance Framework
Supported by Services
Vendor Management
• Licensing optimisation
• Pro-active compliance risk mitigation/ audit support
• Vendor negotiation support
• Vendor contract optimisation
• IT / business strategy support
• SAM process design and implementation
Licence Management
• License entitlement processing & uploading
• Initial optimised license position per vendor
• Software license balance report & recommendations
• Repeatable license reporting
• Repeatable service level reporting
Data Management
• Inventory data collection from 3rd parties & validation
• Inventory accuracy testing
• Management of unrecognised software
• On-going inventory and entitlement management
Core Control SAM Platform
• Client Connectors
• Advanced Vendor Metrics
• Business Analytics
• Bespoke Reporting
• Core Discovery

13. Why Core Control?
• Manage Change - There is a huge amount of change in the way that
technology is delivered (Hybrid IT) presenting challenges to the way software
is commercial accessed.
• Manage Audits - Major Vendors are increasingly looking for untapped
revenue in customer accounts and compliance is ‘low hanging fruit’.
• Manage Costs – Embracing technology change without understanding the
commercial implications of new software is likely to lead to be overspending
and reactive to Vendor demands in future.
• Manage Vendors – Being proactive can very quickly reduce risk and spend on
current software contracts, plan for future change from a position of
knowledge, secure better agreements with Vendors and monitor on-going
supplier performance in the world of Hybrid IT to continue to manage costs
and monitor the Vendor’s performance.
• Single view of the truth

14. SAM In Virtualised and Cloud Environments
An era of change is upon us – one that
makes software & infrastructure easy
to provision and access– and
organisations must adapt their
approach to SAM to stay in control
and maximise value

15. The New Era Promises
 New outcomes: Ways to deliver
efficiency with reduced costs
 New decision makers: From
technocrats, to business people and
employees
 New delivery models: From
dependency on legacy & fixed
infrastructure, to Cloud, Social and
Mobile
 New partnerships: From the Mega-
Vendors to agile ecosystems with
‘best of breed’ partners

16. New Era Means New Challenges…
 Cloud - IaaS, PaaS, SaaS
(Everything-as-a-Service)
 Virtualisation
 BYOD
 Intelligent Devices
 Legacy Modernisation
 New Licensing Models
 Subscription
 Business benefits
 Actual Usage
 Increased Vendor Audits
 63% Companies audited once
in last 12 months
18/11/2014 16

17. The Business Wants…
• Transformational Technology
• Governance - Compliance
• Reduced Costs
• Controlled Budgets
• Better Vendor Management

18. The Changing Dynamics - Traditional
Technology
Partner
Solution
Partner
Software
Company
Value added
Reseller
Implementer
Customer
18
Audit

19. Traditional Software Approach
Plan Acquire Deploy Manage Retire
• IT Centric
• Large Migration
Projects
• Cyclical
Upgrades
• Limited Choice
• Protracted
negotiations
• Infrastructure
Heavy
• Bespoke
Deployment &
Configuration
• What the
business wants
not what the user
wants
• Request
Management
• Contracts
managed
through VARs
• SAM had time
to react
• Redeployment
• Limited cost
reduction during
contract period
• No ‘true down’

20. The Changing Dynamics – New Era
Telco
Vendor
IaaS
Vendor
SaaS Vendor
Service
Vendor
Customer
PaaS
Vendor

21. The New Era
Plan Acquire Deploy Manage Retire
• What delivery
models best
support the
business
objectives?
• Consider the
data as well as
the application
• More choice
• New Commercial
models
• Beware hidden
& set up costs
• Governance
• Internal App
Store?
• Can use existing
licences?
• Little or no
configuration
• Beware
‘Shelfware as a
Service’
• How is the
vendor
performing?
• SLAs / KPIs
• What are you
consuming?
• What is being
provisioned?
• SAM needs
greater agility
• Mechanism to
get out
• Returning your
data
• Adjusted charges

22. Private infrastructure
and operations
Private infrastructure and
operations
Shared infrastructure
and operations
Private infrastructure and
shared operations
Supplier
control,
ownership,
responsibility
Customer control,
ownership,
responsibility
On-demand, virtual,
automated
hybrid
cloud
IT
Scheduled,
physical, manual
public
cloud
hybrid
hosting
out-sourcing
hybrid
opera-tions
legacy
IT
hybrid
archi-tecture
private
cloud
The New Reality
*Bilderbeek Consulting, 2011

23. The New SAM Reality
BYOD SaaS, PaaS, IaaS
Virtualisation
Manage
Audits
Ensure
Compliance
Reduce
commercial
risk
Harvest
Unused
Licences
Support
Migration
Good
Governance
Control
Contracts
Monitor
Vendors
Reduce Cost
through clear
analysis
Plan for the
future, and…
still deliver
traditional
SAM
hybrid
cloud
SAM
public
cloud
hybrid
hosting
out-sourcing
hybrid
opera-tions
legacy
IT
hybrid
archi-tecture
private
cloud
Mobile Devices Licence Mobility

24. Thank you
Questions?
Concorde – delivering intelligent solutions for
managing software assets across Hybrid IT
www.concordesolutions.com