The presentation focuses on the changing demands on recruiters and how talent marketing software and implementation of good marketing practices can aid this transition to allow recruiters to focus on what is really important – building relationships with candidates.

1. About idibu
We believe that the relationships we have are what defines us. Life is all about great relationships
and they are built on mutual respect, trust, honesty, support, good communication and good
humour.
idibu is a talent marketing platform that facilitates better relationships between candidate and
recruiter. The software integrates seamlessly into the candidate’s job seeking journey and into the
recruiter’s workflow.
Used by over 500 businesses across the UK, APAC and the USA

2. THE CHANGING FACE OF RECRUITMENT
HOW TECHNOLOGY AND GOOD MARKETING PRACTICE ARE
KEY TO FUTURE SUCCESS

3. A great candidate experience starts with a
great recruiter experience.

4. What candidates expect
• Frictionless: make life easy
• Mobile-centric: link up data
• Loyalty: has to be earned
• Authentic relationships: we are humans, not numbers

5. We’re all marketers now

6. Attract: Understand your target market

7. Referrals stand out amongst fragmented
sources

8. Open your mind…

9. Engage: Relationships develop through
honest and authentic communication

10. Great relationships are a competitive
advantage

11. Candidates only refer if they’ve had a great
experience

12. Retain: The right message to the right
people at the right time

13. To succeed, build better relationships

14. Qualify: Test and share

15. The recruiter of the future needs to be a full-
stack employee

16. Technology and tools should…
• Offer a frictionless, mobile experience
• Help navigate increased fragmentation and demands
• Follow a simple, yet adaptable workflow
• Automate repeat tasks
• Be simple to use
• Be flexible enough to play to each recruiter’s strengths
• Enable segmentation beyond locations, industry and skills