Short thesis When Martina Skender, a Strategic Designer for Daimler’s innovation hub Lab1886, first tried to explain to her family what exactly she does in her work, she received plenty of confused looks. In response, she invented a fun activity that introduces the work process in the start-up industry. The LAB Game will take you step by step through the process of creating a venture in the Information Age, and help you understand – and explain – how a small team of minds can get from an idea to a product. Description At re:publica 2018, Martina Skender will share some of the experiences she and her team had as they collaborated to create ventures. She will describe the opportunities and challenges they encountered on the journey to design the best possible experience for the end-user. Following this short presentation, Martina will divide you into small groups and guide you through The LAB Game. This group activity creates an opportunity for exchange and debate on practical aspects of the work process in the start-up industry. Come share the complexity and joy of venture creation -- Register at our booth and come play with us!

1. THE LAB GAME
MARTINA SKENDER
STRATEGIC DESIGNER, LAB1886

2. SISAK, CROATIA

3. GRANDMA

4. HOW DO WE CREATE
NEW COMPANIES?

5. HOW DOES A STARTUP
GET STARTED?

6. THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT

7. THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT
MVP CONCEPT
USER JOURNEY
X
2
PITCH PREPARATION
PITCH PITCH
CONGRATS!
MOVE UP TO
THE NEXT STAGE.
PROTOTYPING
RESEARCH
IDEATION
STOP!
YOU GOT FUNDED!
LAB BOOST
DOUBLE YOUR ROLL
X 2
LAB BOOST
DOUBLE YOUR ROLL
X 2
YOU NEED TO CONVINCE
THE SHARKS THAT YOUR
PROJECT IS WORTH THE
MONEY. STAY HERE UNTIL
YOU ROLL A 6.
LAB BOOST
DOUBLE YOUR ROLL
X 2
CONCEPT
STAGE 1
ROLL YOUR DICE
TO GET STARTED.
KICK-OFF!
TEAM ALIGNMENT
LAB BOOST
TEAM ALIGNMENT
HI! HEY!

8. THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT
COMMERCIALISATION
STAGE 3
SELF-DRIVING CAR
HAS JUST BEEN
UPGRADED TO
INCLUDE A JACUZZI.
YOU ARRIVE TO
WORK EARLY AND
REFRESHED!
YOU JUST GAINED
47 TRILLION NEW
USERS IN 14.9
MINUTES!
YOU ARE TRENDING
SO HARD THAT YOU
HAVE TORN A HOLE
IN THE SPACE/TIME
CONTINUUM
LARGE NUMBER
- NICE!
TAKE OFF TO THE
NEXT LEVEL!
CONGRATS,
YOU’VE ACHIEVED A
FOUNDERS DREAM!
OFF TO THE WORLD! YOUR PRODUCT NOW HAS A LIFE OF ITS OWN
MVP DEFINITION
CHECKPOINT
BETA
TEAM ALIGNMENT
INCUBATION
STAGE 2
STYLE GUIDE
ROADMAP
ALPHA
LAUNCH
WELCOME TO INCUBATION!
START BUILDING YOUR PRODUCT.
WELL DONE TEAM!
AMAZING,
YOUR PRODUCT
IS LIVE!
LAB BOOST

9. THE LAB GAME TAKES YOU
FROM IDEA TO PRODUCT
COMMERCIALISATION
STAGE 3
SELF-DRIVING CAR
HAS JUST BEEN
UPGRADED TO
INCLUDE A JACUZZI.
YOU ARRIVE TO
WORK EARLY AND
REFRESHED!
YOU JUST GAINED
47 TRILLION NEW
USERS IN 14.9
MINUTES!
YOU ARE TRENDING
SO HARD THAT YOU
HAVE TORN A HOLE
IN THE SPACE/TIME
CONTINUUM
YOU ARE BECOMING
PROFITABLE! THE
VALUE OF YOUR
COMPANY HAS JUST
EXCEEDED A REALLY
LARGE NUMBER
- NICE!
YOU ARE MORE
FAMOUS THAN
DAVID HASSELHOFF!
TAKE OFF TO THE
NEXT LEVEL!
CONGRATS,
YOU’VE ACHIEVED A
FOUNDERS DREAM!
OFF TO THE WORLD! YOUR PRODUCT NOW HAS A LIFE OF ITS OWN
CHECKPOINT
BETA
ALPHA
LAUNCH
WELL DONE TEAM!
AMAZING,
YOUR PRODUCT
IS LIVE!
LAB BOOST
THE END

10. LET‘S
PLAY!

11. > THIS IS HOW WE CREATE
NEW COMPANIES.

12. QUESTIONS

13. THANK YOU!