93% of Fortune 1000 companies rely on executive coaches and CEOs aren't the only ones using coaches. There are over 10K leadership, executive and business coaches in the US. Not only has coaching moved through the ranks below CEOs; it has also evolved from a remedial fix for performance problems to a powerful approach for achieving peak performance in a current role and developing new capabilities for future roles.

1. Innovation Best Practices
CAP CONSULTING GROUP
Coaching: The New Necessity
93% of Fortune 1000 companies rely on execu-
tive coaches. Eric Schmidt, the Chairman of Al-
phabet, once said that the best business advice
he ever received was to get an executive coach.
His coach was the legendary Bill Campbell who
also coached the co-founders of Google, Apple
co-founder Steve Jobs, and Amazon CEO Jeff
Bezos.
Chief executives aren't the only ones using
coaches. According to PwC, coaching is a $1B
industry in the US including 10K leadership, ex-
ecutive and business coaches with over 120K
active clients. Not only has coaching moved
through the ranks below CEOs; it has also
evolved from a remedial fix for performance
problems to a powerful approach for achieving
peak performance in a current role and develop-
ing new capabilities for future roles.
There have been over 50 major studies on
coaching in the last decade and research find-
ings are consistent: coaching works. Clients are
more productive in setting and attaining goals,
they enjoy better relationships with their boss,
peers and subordinates, and are more self-
aware.
The best coaches quickly build trust and effec-
tive client working relationships, utilize proven
assessment tools and coaching frameworks, and
have a strong focus on tasks and goals. They
challenge thinking and assumptions, provide
support and encouragement, and drive results.
We have coached top executives, senior teams
and middle managers for over a decade and see
additional benefits when the principles of Critical
Assumption Planning (CAP) are part of coaching:
Our clients are better at managing uncertainty,
both business and personal uncertainty. They
recognize what they don't know and use a dis-
covery process to proactively turn unknowns into
knowns. They are more effective in communicat-
ing with others about risk and uncertainty.
Our clients are better at making quality deci-
sions. Coaching helps uncover and eliminate bi-
ases, distinguish between facts and assump-
tions, and speed decision-making.
April 6, 2017
For over 20 years the CAP Consulting Group has
been helping companies to innovate. Using Agile
Innovation techniques, CAP Consulting has facili-
tated senior teams and innovation teams across
multiple industries to develop and launch new so-
lutions.
Client experience has shown that the right inno-
vation process is essential. So too is expert
coaching, to stimulate entrepreneurial behavior,
guide teams in new innovation practices, and ac-
celerate the development of new opportunities.
Marty Gupta, mgupta@CAPconsultants.com, 678-481-4001