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Time
Time
$$
$$
Growth
Retention
Categorization
of SoW
SoW
Function
SoW
Scoring
Share of Wallet
Master Matrix
High
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% clients in the segment
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•
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Seg.5
Seg.2
Seg.1
Seg.3
Seg.4
Cutting edge customer segmentation for a digital age
Cutting edge customer segmentation for a digital age

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Cutting edge customer segmentation for a digital age