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Market Research Vendor Management Excellence Report Summary
1. Market Research Vendor Management
Excellence: Evaluating the Use of
Exclusive Vendor Partnerships
Best Practices, LLC
REPORT SUMMARY
2. Table of Contents
PROJECT BACKGROUND
Project Overview
Benchmark Class Profile
Key Findings
STUDY FINDINGS
Vendor Partnership Benchmarks
Outsourcing Levels
Number of Vendors Used
Common Contracting Models
Exclusive Vendor Partnerships
Usage Patterns & Mapping
Levels Contracted
Study types Contracted
Future Use
Continued
3. Table of Contents, 2
Evaluating Exclusive Vendor Partnerships
Goals & Benefits
Drawbacks
ROI & Measurement
Managing Exclusive Vendor Partnerships
Resources & Account Management
Collaboration with Marketing Teams
Penalty & Incentive Systems
Training
Employee Engagement
Perspectives from Companies Not Contracting Exclusive Vendors
Appendix: Insights from Executive Interviews
About Best Practices, LLC
5. Universe of Learning: Companies Participating in Study
Research participants included 37 market research executives and managers from 26
leading pharmaceutical, biotech and medical device companies. All study participants
contributed data through a field survey. Representatives from ten benchmark organizations
provided additional insights through deep-dive interviews.
Participating Companies:
BEST PRACTICES, ®
LLC