Social Media Plan for Joelle Shoes

1. SOCIAL MEDIA PLAN

2. Why Social?

3. And how?
Thank Economy
Word of Mouth
Share share and share
So, Help them
Give them what they need
And you will receive what you need

4. Interaction

5. Channel
Facebook
8th population
13 bilions user in Viet Nam
18 – 34 age : more than 70%
Major: Ha Noi, Ho Chi Minh
Forum seeding
Email
Pr Online

6. Fuel – Lead and Sale

7. THE GOAL
Increase Brand Awareness
Build Fame – Thought leadership
Sale
Loyalty of customer/fan

8. Target Customer
Group 18 - 24 years: Being young, dynamic, average income levels.
Group 25 - 34 years: Being young, the office, have a stable income.
Groups over 35 years: high-income levels, families and children
- Access social networking sites: Facebook, Zingme, Yahoo, Google+,
Blog ...
- Read news online: vnexpress, dantri, tuotre ...
- Read newspapers according to subject: 2sao and, second! Magazine,
suckhoecuocsong, ...
- Forum: Webtretho, diadiemannuong...
HABITATION

10. ACTION
• Build Community
• Interact + Influence
• Conversation
• Convert to SALE

11. Build Community

12. Build Community

13. Interact and influence
Conversation
Thought leadership
And …

14. Interact and influence
Event
Contest
Q&A
Help and consult
Hot Profile - Influencer

16. Miss Joelle : Guu Fashion

17. Miss Joelle – Guu Fashion
Event: Test your Guu
Test shoes at store and take the gift
(voucher or shoes,bag)

18. Thought leadership
Loyalty
Loving/Liking
•Share knowledge about shoes
•Help them choose the suit shoes
•Consult and answer

19. Q&A about Shoes

20. APP – CONTEST
Design your Shoes
Light up your Guu

21. TIMELINE - KPI – COST
Job detail KPI Timeline Cost
(VND)
- Manage fanpage, Update topic 10.000 Fan
10.000 TAT
4 Months 25.000.000
- Event, contest – Miss Joelle
+ Q&A about Shoes
+ Catwalk with Passion – At Store
+ Design your Shoes
+ Light Up Your Guu
- Build App: Design your Shoes 1 Month 10.000.000
- Forum Seeding 10 Forum
20.000 View
1.000 Comment
2 Months 10.000.000

22. Maru Lord
Co – Founder
0906.316.700
Marulord@gmail.com
www.adsangtao.com
www.fb/thichquangcao