Marvin Arrieta BROKER Associate specializing in luxury Real Estate in Coral Gables, Pinecrest, Miami Beach, Coconut Grove, Key Biscayne, Brickell, Doral and more. One of the most recognized and experienced names in the world of Real Estate in South Florida, with years of dedication to his work and providing absolutely the best service.

2. Dear
Let me begin by thanking you for the opportunity to deliver my presentation. My name is Marvin Arrieta, and I am an
established realtor with Coldwell Banker Realty located at 4000 Ponce de Leon Ste 700, Coral Gables, Fl.33146
Enclosed you will find a sample of my marketing program which shows my level of commitment to maximizing the exposure
of your home. Maximum exposure is the key to generating the highest sale price for your property.
LOCAL – NATIONAL – INTERNATIONAL
Integrated marketing strategy that combines
direct sales with outside media, utilizing the latest technology.
I believe that I know what is important to you during this process:
1. That you receive the best possible price and terms for your home
2. That your home sells quickly
3. That the selling process runs smoothly without complications
4. That we keep you informed of all vital information throughout the sale
The Purpose of this Presentation
• Familiarize you with the selling process and share information of your local area
• Provide you with details on my experience and the Coldwell Banker ® Brand
• Develop a customized marketing plan for your home
•Determine an initial market position for your home
• Leave you with some resource information and sample forms
I look forward to working with you as we achieve the goals above
Sincerely,
Marvin Arrieta
www.MarvinArrieta.com
Working Together to Achieve Your Goals

3. • Coldwell Banker Real Estate LLC is an America
franchisor. Coldwell Banker Real Estate practically
invented modern-day real estate. Founded in 1906
on the principles of honesty, integrity and always
putting the customer first
• Global Network ….Operates in approximately 3,000
offices around the world including 80 offices in our
area (South Florida)
• The company is owned by Realogy, which also
owns Century 21, ERA Real Estate. Sotheby's
International Realty, Corcoran Real Estate, Better
Homes and Gardens Real Estate
• Considered “the most recognized name in real
estate,”* ours is the brand that comes to mind most
when consumers think of real estate services. Today
there are more than 94,300 agents working for
Coldwell Banker Global.
Coldwell Banker® At A Glance
My Vision
To effectively represent you in your real
estate transactions, for life.
Our Mission
Coldwell Banker is dedicated to creating
exceptional real estate experiences for our
customers and communities through the
passionate delivery of truly remarkable
service.
Formula for Success
• Strong leadership of local operations with
established roots and valuable identities
• Commitment to service excellence at
every level of the organization
• Adaptability to market demands and the
pursuit of growth opportunities
• Leading edge tools, resources and training
to position our sales associates as full-
service consultants
• Powerful tandem of cost-effective local
advertising and extensive national brand
marketing

4. Global Network
Buyer could be anywhere.
Coldwell Banker is everywhere
your property truly has maximum exposure to buyers around the globe.

7. Most Visited Real Estate Site
Last three years 2018, 2019 & 2020

8. A World Class Website

9. YouTube, Social Media
& Mobile Search
My Marketing System continues to be on the cutting edge of real estate
marketing. I successfully utilize social media channels like YouTube,
Facebook, Twitter and many other applications to market your
property listing in an effort to find the right buyer for your home.
Considering that hundreds of millions of people use these sites on a daily
basis it is important for your home to be included.
• Easily share your
favorite homes with
friends on Facebook
and Twitter
• One click search for
sale and rental
properties
• Save homes you love
right to the app home
screen for easy
access
• Find local Offices and
Agents
• Save your favorite
properties and
searches
• Explore school and
area information in
your new
neighborhood
• Integrated Mortgage
Calculator
• User friendly interface
- Finding a home has
never been easier

10. Lic. Real Estate Broker Lic#3095378
Professional Experience
One of the most recognized and experienced names in the world of Real Estate in
South Florida, with 20 years of dedication to his work and providing absolutely the best
service.
Top producer for many years. After intensive training, has special skills required to
handle the needs and demands of :
•Luxury Home For Seller and Buyers,
•Expertise in Foreign buyers,
•Relocation,
•Listing Commercial Property
•Specializes in all types of real estate financing including super jumbo home loans.
•Commercial Financial and Business Opportunity.
Marvin leads clients through all aspects of sale or purchase. Licensed Mortgage Broker,
Licensed Real Estate Broker. He founded his own company in 2003,
Continental Mortgage Center, and DBA Commercial Financial Center, specializing in
residential and commercial loans.
Through his experience as a Mortgage Broker, Marvin has acquired all the training
to help customers throughout the process of the sale or purchase. This includes
pre-qualifying the right buyer and monitoring the status of the transaction, and preparing
all the details for the sale by offering a Comparative Market Analysis (CMA) with the most
detailed and correct record, the Current Market Conditions, the Rate of Absorption of
the area, Multiple Listing Service, and the Market Mortgage Conditions.
Marvin’s background in Industrial Engineering and the sciences, along with his
real estate, mortgage, and commercial financial experience make him uniquely prepared
to serve all of your residential and commercial real estate needs.
Marvin Arrieta
www.MarvinArrieta.com

11. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Maximize Visibility!
When you list your home a with Marvin Arrieta, you’re creating maximum exposure for your property, in your area and around the nation.
Not only will your property be featured on the award-winning Coldwell Banker site, but millions of other potential buyers will be able to
see your listing because the Coldwell Banker System partners with some of the most popular real estate sites on the Internet. When it
comes to selling your home, you can’t have too much exposure. The Coldwell Banker System works hard to ensure that your unique
listing gets all the attention it deserves—all around the country!
According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the Coldwell Banker System lists your
home on all these popular mover Web sites, which get millions of unique visitors every month:
In Your Area &
Across the Nation
My listings are also displayed on all MLS
enabled real estate sites.
Remax.com, Century21.com, ERA.com, Prudential.com,
KW.com, and Weichert.com
Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
MILLONS
of people are seeing
Your property

12. An Industry Leader
For the past
decade,
Coldwell
Banker has
reigned as
the nation’s
most
recognized
brand in
real estate!
Leader in Brand
Awareness:
In 2020, the Coldwell
Banker continued to
maintain the highest brand
awareness level among
consumers presented with a
list of real estate agencies; a
trend we have upheld since
1999.
Most Recognized
Name In Real Estate:
As in previous years,
consumers selected the
Coldwell Banker as “the
most recognized name in real
estate” when presented with a
list of real estate agencies.
Thirty-five percent of individuals
surveyed identified Coldwell
Banker as the most well-known
brand. The nearest competitor
was a substantial 10
percentage points behind.

13. Stronger Technology & Listing Tools
CBx & Desk: technology platform & virtual office -
designed to improve agent speed & scalability.
Tech products – Listing Concierge, Exclusive Look, Design
Concierge, Desk , Prospect Square….. – are built based agents’
needs to help them sell more homes,

14. Your Buyers reach me in an instant
About 60 Seconds!
YOUR BUYERS REACH ME IN AN INSTANT

16. Market your house
I will promote your property
on the top real estate
websites since over 90% of
home buyers begin their
search on the internet.
Qualifying Buyers
My goal is to bring you
financially prequalified buyers
who are ready, willing and
able to purchase your home.
Negotiation strategy
I will present all offers to you
objectively; review and explain the
terms, help you evaluate how the offer
fits with your goals, and
negotiate on your behalf to obtain the
most favorable price and terms.
Closing the sale
I will be involved every step of the way
— working on your behalf to
successfully close the sale and keeping
you informed as the transaction
progresses.
After the sale
I’ll stay in contact with you, even after
the sale, to make sure you are
completely satisfied with our service
Selling Process

18. I am closely allied with a powerful network of the company’s top real estate professionals in areas all
over south florida, the nation and the world
Agents who are likely to be working with buyers who are in the market for property like yours. To showcase
your incomparable property discreetly, powerfully and internationally…choose
Coldwell Banker, with 80 offices in our area
Local Network
Our web site is linked to major Real Estate companies, allowing my listings to appear
in their advertisements. See my listing

21. EXCLUSIVE PROPERTY MARKETING

22. Preparing The Property For The Market
•Recommend a pre-listing inspection and recommend following simple exterior and interior design ideas.
•Pre-Sale Program - Renovate Now, Pay When You Sell
•Develop a Comparative Market Analysis (CMA).
•Create a photo slideshow or virtual tour to post on listing websites.
• Coming Soon Program
Putting A Property On The Market
•Enter your listing into local Multiple Listing Service.
•Place the Coldwell Banker “For Sale” yard sign.
•Place a “Lock Box” on your door to provide easy access for other agents (if necessary).
Marketing The Property - Local ,National & International
•Announce your listing to Agents in my office and other 8 Coldwell Banker Offices in Miami.
•Prepare full color flyers and brochure in our own “in-house marketing department “ .
•Display ad in the Miami Herald’s Home Section on Sunday’s .
•Direct mail advertising in our local area.
•Distribute your listing to Listing Partners local (286 Real Estate Offices with 6477 Agent in Miami-Dade).
Continued on next page
Marketing Strategies - Plan
LOCAL – NATIONAL –
INTERNATIONAL
Strategy that combines direct sales with
outside media, utilizing the latest technology

23. Marketing The Property
• Place your listing on our ColdwellBanker.com,ColdwellBankerhomes.com,ColdwellBankerluxury.com websites
which are linked to over 50 countries through a network of more than 94,300 real estate professionals
• Tour your home with prospective buyers referred by our Relocation Program in Latin America, China,
France, Middle East, Caribbean And other countries . We are connected to thousands of Coldwell banker
Offices around the world .
• Website Listing Distribution Network: Trulia.com, Zillow.com, Realtor.com, Facebook, Instagram, Homes.com,
FrontDoor, Google.com, Yahoo Real Estate, MSN Real Estate, AOL Real and more
• Schedule email marketing pieces to my entire list of contacts and past clients as well as Realtors.
• As Mortgage expect I will use my knowledge to help you determine the best offer based on the type of loan
that the buyer will use. Also I will be help you to review documents in the close date.
• Place your listing on my personal website www.MarvinArrieta.com.
• Create an Individual property website for your listing.
• Hold an Open House for area REALTORS and the public.
• Offer the Coldwell Banker Home Protection Plan that can help attract buyers to your property.
• Provide you with constant feedback from buyer showings.
• Send you weekly online activity reports on your property.
• Negotiate with potential buyers on your behalf to help get you to the closing.
Marketing Plan

24. Attracting Buyers
I have an aggressive strategy for attracting home buyers to my listings.
By distributing your listing information, along with photographs, to a
wide array of consumer websites, I maximize every opportunity to
attract qualified buyers.
In addition, you will have a clear view of the results of your property’s
online exposure. Detailed marketing reports will provide you with
valuable feedback on the traffic your property is receiving from online
real estate consumers!
Did you know...
• 90% of home buyers use the internet to search for a new home*
• 38 million home buyers search the internet each month for real
estate information*
• One in three buyers find the house they ultimately purchase on
the internet*
I get your
property
noticed!

25. Relocation Services
Most anywhere you live or almost anywhere in the world you are
moving to, we can assist in finding a great Coldwell Banker Office
and an experienced sales professional.

27. Home Staging
Eight seconds. That’s all it takes for most
buyers to form a first opinion of your house.
It’s not long, so you need to make it count. Ideally, your home
will impress and motivate a buyer to swiftly make an offer before
it’s gone from the market.
We are dedicated to selling your property at the best price possible
in the shortest amount of time. Home staging can help highlight
Your home’s best features, making it appeal to buyers’ senses
and emotions.
Following simple exterior and interior design ideas and home-improvement
can maximize your home’s attractiveness and create a captivating first impression.
www.MarvinArrieta.com

28. Staging Your Home Checklist
When it comes time to prepare your home for showing you might want to
consider hiring a professional to help. If you choose to do it yourself here
are some tips for you to think about. In doing this, you will be ahead of
most of the sellers already on the market in the way your home shows.
INSIDE
 Clear all unnecessary objects from furniture
throughout the house
 Clear all unnecessary objects from the kitchen
countertops
 In the bathroom, remove items from the
countertops, tubs, shower stalls and commode
tops
 Be sure that the bathroom tubs, tile, sinks, shower
floor and ceiling and toilet bowls are free of
mildew and look sparkling clean
 Rearrange or remove some of the furniture if
necessary
 Take down or rearrange pictures or objects on
walls
 Patch and paint where necessary
 Review the house inside room by room, and:
- Paint any room needing paint
- Clean carpets and vacuum drapes that need it
- Clean windows and cobwebs from ceilings and chandeliers
 Make sure the closets and garage are not “too full”
 Replace burned out light bulbs and repair any
faulty switches
 Repairs and improvements will facilitate a sale
being made
 Make certain all rooms are odor-free
OUTSIDE
 Go around perimeter of the house and remove
all garbage cans, discarded wood scraps, extra
building materials, etc, into the garage or trash
 Check gutters and/or roof for leaks and/or dry rot
 Weed and then mulch all planting areas
 Clear patios and decks of all small items, such as
small planters, flowerpots, charcoal, barbecues,
toys, etc
 Check paint condition on the house, especially
the front door and trim
 Review if shutters, shingles, stone or bricks need
replacing
 Check exterior stairs and handrails; walkways,
screens, screen doors
IN GENERAL
 Try to look at your house “through a buyer’s eyes”
as though you have never seen it before
www.MarvinArrieta.com

29. My Commitment to You
In the preceding pages I have provided you with an outline of my
expertise and that of my company. I have also demonstrated why
We are the best choice to market and sell your home. I would like to extend my
personal and professional commitment to you.
As your Agent, I will:
• Provide you with excellent service and support
• Communicate with you every step of the way
• Represent your interests ethically and professionally
• Make every effort to sell your home promptly and at a fair price
Let me go to work for you now!
www.MarvinArrieta.com