7. Google launched a ‘Paid and Organic’
report in August 2013 to help brands to
gain insight into query performance
across Google offerings
Paid and Organic Search
8. To use this
report, users
need to link
their AdWords
account to
Google
Webmaster
Tools accounts.
Paid and Organic Search
AdWords
account
Google
Webmaster
Tools
accounts
Paid and
Organic
Search
9. Conversion Import
• Lets businesses measure and
optimize the entire end-to-end
purchase process
• Facilitates measurements of both
offline and online conversions
10. Addition of Conversion Estimates to Bid Simulator
Google AdWords
added the ‘Conversion
Estimates’ to the Bid
Simulator to help users
to gauge the impact of
planned bid changes
before they were made
in the actual
campaigns.
11. Pay by Viewable Impressions
Google introduced CPM bidding
based on viewable impressions
It is a effective way of
measuring ads and also
helps gain viewer’s
attention more easily
12. Search Network with Display Select
Early November saw
Google AdWords
handing advertisers a
new campaign type,
Search Network with
Display Select.
This campaign type
extended an advertiser’s
campaign to the Google
Display Network (GDN).
13. Search Network with Display Select
Google also gave advertisers the option to
upgrade existing campaigns to Search
Network with Display Select.
14.
15. Content Experiments
Google Analytics (GA) stretched its expertise to
assisting businesses in taking action on crucial
insights. The features offered by this update
empowered GA’s A/B testing capability more
16. Content Experiments
Synced with AdSense, GA’s multi-armed bandit
optimization algorithms shift traffic among the
experimental variations to obtain maximum
revenue in the shortest span of time
18. Google Software
With access to the
user’s online
platforms, the tool
analyzes the tone of
voice used in all
accounts and
automatically suggests
comments and replies
that can be made
22. Page Zero
The Page Zero update
engaged users better by
immediately connecting
them with information
they were looking for.
23. Broad Match Keyword Targeting
Aiming to garner
more click volume,
Bing launched the
Broad Match
Keyword Targeting
feature.
24. Broad Match Keyword Targeting
Post this update, the
Bing ads platform is
delivering Broad
Match Conversion
metrics that are 85%
of the percentage of
Exact Match.
25. US: +1 (650) 353-4574
vinod@position2.com
www.position2.com
For a discussion on how we can
help grow your business…