Download the Whitepaper from http://integrated.position2.com/resources-whitepapers-guides.html Enterprise Visibility Accelerator (EVA) from Position2 is based on a unique methodology. It helps B2B marketers tackle the three-fold digital marketing challenge. With EVA, existing digital assets are repurposed and published across various online and social channels to boost brand visibility through improved search engine rankings. Take a look at this presentation to see how your brand can benefit from EVA.

1. Increased Visibility for Your Digital Content
Enterprise
Visibility
Accelerator

2. 1Challenge: 2
An Ever Expanding Media Landscape
3
*Source: Ogilvy
Entertainment IT Site/Blogs
Search
Engines
Brand
Sites
Mobile
Social
Networks
Business
Site/Blogs
Media
Sharing
B2B
Landscape
• You need to have your assets
across multiple channels
• Multiple channels use multiple
formats
• Each channel (site) has its own
set of best practices

3. Social Media (other than Blogs)
Articles
Blogs
Case Studies
Videos
White Papers
Webinars/Webcasts
Infographics
Mobile Content
Mobile Apps
2Challenge: 1 3
*Source : CMI/MarketingProfs; 2014
# Based on: The Power of Visual Communication, HP
0 10 20 30 40 50 60 70 80 90 100
• Users rely on content
across channels and in
formats that are
convenient for them
• Only 20% of readers
remember a white
paper’s content but
80% remember it when
viewed as a video#
Content Marketing Usage by Trend
A 62%
28%
38%
76%
51%
Changing User Behavior*
64%
87%
81%
73%
73%

4. 3Challenge: 1
Evolving Search Algorithms
2
If you have good
content, Google
will find you!
“
”
- Matt Cutts, Google
• Search results are a blend of
websites, social profiles, videos,
images and documents
• High priority given to social content
• Ranking high on search engines for
all digital content is no longer
optional, it’s critical

5. As a B2B Marketer, you need to
ensure your digital content is
• Present across multiple channels in
multiple formats
• Present across an ever expanding list of
popular sites
• Optimized to show up in search results
• Tracked and monitored for views, social
mentions, reach etc.

6. Presenting “Enterprise Visibility Accelerator”
• Repurposed into multiple formats
• Published across online, social channels
• Optimized for search engines
Whitepaper
PDF
PPT
Landing Page & Email
Infographic
Video
Banner Ads
Blog
EVA
Digital content (asset) is

7. Benefit of EVA
Whitepaper
PDF
PPT
Video
Infographic
1X 4X 40X

8. US: +1 (650) 618 8900
marketing@position2.com
www.position2.com
For a discussion on how we can
help grow your business …
Download Whitepaper