3 irresistible lead magnet ideas for local businesses. Get great tips how how to create a sales funnel.

1. 3 Irresistible
LEAD
MAGNET
Ideas for Local
Businesses

2. So why does my business
need a lead magnet?

3. Well…. The short answer is
because they work,
VERY well in generating
more revenue.

4. Lead magnets are
commonly used to attract
leads.

5. The problem that some local
businesses have is that they’re
not sure which type of lead
magnet will prove to be
irresistible to their target
audience.

7. So with that said,

8. Here are 3 types of lead
magnets that are perfect for
local business,

9. …and will help you attract new
leads and customers.

10. #1:
FREE EBOOK

11. and if you choose your
topic wisely, you can
add a lot subscribers to
your list fast!
Our first proven lead magnet idea is the
true & tested eBook

12. An ebook that explains the biggest mistakes people
make in an area related to your niche. For example, if
you own a CPA firm, your lead magnet might be about
the most common mistakes people make on their tax
returns. The idea is to help your target audience in a
concrete way.

13. On a related note, you might try an ebook that explains
things not to do or things to avoid. A pet store might have
an eBook that explains the 10 things you should never
do when house training a puppy.

14. The third option is to focus on the things your customers
should be doing – in other words, to give them tips,
hacks, or training advice. An example might be a kitchen
supply store giving away an eBook that gives readers
tips to perfect their baking skills or create the perfect
dinner party.

15. The idea here is to put together a short book
– 10 or 15 pages is sufficient, although you can
write a longer book if you choose – that provides
such obvious value to your target audience that
they won’t be able to resist it.

16. #2:
CASE STUDY

17. What if your business is service-based? If that’s the
case, you may want to consider creating a detailed case
study as your lead magnet.

18. …but it can be the ideal way to illustrate the value you
can provide to your clients.
For example, a wedding planner might create a case
study that demonstrates her ability to organize a beautiful
wedding on a shoestring budget. An accounting firm
might do a case study explaining how they saved a client
thousands of dollars in taxes.

19. Here, your goal should be to show yourself and your
business in the best light possible. Your case study
doesn’t need to be long, but it should be something
that’s designed to appeal to the audience you want to
attract.

20. #3:
FREE COUPON/
DISCOUNT

21. We’ve saved our least complex lead magnet for last.
Everybody loves to get something for a discount (or for
free!) and offering a free coupon or discount is a proven
way to attract leads.
Of course, you can get creative with this option, too.
Here are some suggestions:

22. Offer something complimentary to get new
customers in the door in return for an email
address.
Create a VIP club that awards points for
purchases and sends rewards based on a
customer’s purchases

23. Create a birthday club and send subscribers
a free gift on their birthdays every year
(Sephora does this and people love it)
Offer a buy one/get one free coupon for first-
time customers in exchange for an email
address

24. The offer you create will depend on how
much you want to give away and what
your goals are.
The key is to think about your target
audience and what will appeal to them.
Then, measure that against what you’re
willing to spend.

25. Your job is to consider the people you want
to attract, and then create a lead magnet
that is so irresistible that they’ll line up to
give you their email addresses or fill out
your lead form.
After that, the rest is easy.

26. Any audience can be
drawn in by the right
offer…

27. Brought To You By:
www. DigitalMarketingTactic.com