1. We believe in creating a feeling...
With fresh ideas, innovative design and effortless execution, rock and rain creates brand experiences
that people want to share.
As a long term agency partner of Target, rock and rain has established a seamless collaboration, creating strategic
events, pop-ups and mobile tours with the knowledge of an insider and the fresh perspective of an outside view.
Our passion is making smiles.
rock and rain, 5515 Doyle Street (5), Emeryville, CA 94608 / 510.597.1873

2. Destination Beauty:
From NYC Editor Preview to a mobile tour that visited 30 Target stores across the country, plus popping-up in
surprising locations, rock and rain was an integral part of changing guests’ perception to view Target as a high-end
beauty destination that offers guests access to fashion-forward cosmetics from around the world.
By creating the Destination Beauty tour and transforming a raw shipping container into a sleek, open-air beauty studio,
rock and rain created an opportunity for women of all ages to get excited about make up. A one on one interaction with
a beauty professional was an experience that guests were thrilled to be a part of, creating a trusted bond, customer loyalty
and in-store sales during and after the beauty activation.

3. Introducing CityTarget:
Target turned to rock and rain to introduce its urban store concept, CityTarget, in San Francisco and Portland.
Bringing a ‘big box’ store concept to ‘mom and pop’ communities required a sensitive approach to create
authentic interactions that would resonate with each neighborhood.
Each market celebrated the new store opening with a launch party that showcased custom-designed graphics and
local vendors and artists that captured the essence of the city. In addition to an in-store event, rock and rain dreamed up
a series of experiences to add a little fun to the city, increasing awareness and driving store traffic.
CityTarget Metreon opening “Hi Neighbor” featured locavore eats, midi matilda, DIY postcards, cocktails and DIY.

4. Putt Putt Golf at Union Square & Justin Herman Plaza: Every player won a GiftCard or stuffed Bullseye dog prize.
Lunchtime Library: A Pop up “library” at Yerba Buena Gardens surprised the lunchtime crowd including Giants pitcher Matt Cain.
Go Tube: Spin to Win prize opportunity and ear plug giveaway at Justin Herman Plaza to soften the sounds of Fleet Week.
Rainy Day Rescue: Brand Ambassadors rescued soggy commuters with branded umbrellas on the first rainy day of the season.
CityTarget Metreon, San Francisco pre + post events:
rainy day
RESCUE!
SM
Sept. / Oct. 2012
standby for the first rainy day...
cityTarget brand ambassadors
will pop up offering people
on the street complimentary
umbrellas.
(weather permitting)

5. CityTarget, Portland pre + post events:
The Rose Parade: Bullseye cameo and photo op during the annual Rose Parade created buzz- tweets, texts, instagram...
CityTarget GreenSpace: Downtown Portland is known for food carts- what we noticed was there is little space to sit
and enjoy all the great food so...we created a downtown sanctuary in a concrete parking lot with real grass and trees,
much needed picnic areas, ping pong, and local live music...several guests begged us to stay forever!
Monday Morning Wake-up: For three consecutive Monday mornings, your coffee (or tea) buzz were compliments
of CityTarget at prominent downtown Starbucks locations.

6. CityTarget West, San Francisco pre + post events:
Marina Family Fest: Halloween Dress Up & Photo Op featured Target-exclusive costumes. Guests tweet text + email photos.
Bus Stop Concierge: On the Geary street bus route CityTarget’s neighbors enjoyed mini donuts and the SF Chronicle for their commute.
Campus MovieFest at University of San Francisco: CityTarget provided GiftCards for supplies and prizes to support USF students’
annual short film competition...students whooped and hollered their appreciation at the final screening event.
the buzz!

7. Apparel:
rock and rain brings a designer and their collection into the spotlight in a way that sparks interest and speaks to the individual’s
sense of personal style. rock and rain understands the importance of bringing designs from the page to the party and creating
apparel launch events that are as iconic as the icon.
Shaun White 4 Target
To introduce the Shaun White 4 Target collection to fans of affordable skate style, rock and rain designed and executed
a Press Preview and Influencer Party in NYC and unveiled the collection during The X Games in Park City, UT amongst
a crowd of Shaun’s peers.
Clean lines and simple fixtures let the collection speak for itself during the Press Preview, and the energy of the crowd at Milk
Studios filled the room and reflected the effervescent and infectious personality of Shaun White and his designs. rock and rain
understood the importance of the ‘blue monster’ brand identity, and made sure that he was in attendance – be it in the form
of a hologram or a self-propelled 4 ft tall monster.

8. Harajuku Mini:
To create a launch party for the Target-exclusive Harajuku-Mini collection, that would live up to the personal style of Gwen Stefani
and keep celebrity’s and their kids entertained, rock and rain created a mini Tokyo with 60’ tall panoramic projections of the city
and giant character inflatables. The concept- a Japanese-inspired kids fantasy party and fashion show at the Jim Henson Studio.
rock and rain combined a fashion show, Harajuku Mini design station, mural wall, Japanese interactive photo station and sweet shop,
that created an experience that would bring the mini fashionistas (and their parents) up close and personal to the designs; highlighting
the celebration of personal style and the wearability of the collection. The event was designed to introduce the new collection to
influencers and celebrity guests and drive press coverage and excitement for the in-store launch.
Results: Countless impressions on all media channels of Gwen smiling with friends.

9. Grocery:
As Target expands their grocery assortment to include fresh ingredients, they have looked to rock and rain to increase awareness,
amplify guest excitement, and drive sales in store. From high volume major market spectacles to small town community events –
rock and rain has infused new life to grocery.
The “Worlds Largest” Ice Cream Truck:
Six hours and 15,000 ice cream samples all enjoyed at the perfect ice cream-eating consistency; rock and rain took on the challenge
of serving ice cream on a hot summer day in a high impact, high volume event. Inspired by ice cream and volunteerism, rock and rain
designed and executed a one-day giant ice cream truck event in NYC to unveil ‘Brownie Chewgooder’ and ‘Berry Voluntary’,
two new Target-exclusive Ben & Jerry’s Flavors. Parked next to the Apple store on 5th Avenue during National Volunteer Week
crowds quickly gathered and created a buzz about Target and Ben & Jerry’s delicious new flavors and passion for volunteerism.
Results: One unmistakable 53 ft Ice Cream Truck - 15,000 ice cream samples in 6 hours on a sunny Sunday in NYC:
foot traffic, car traffic, tour buses, tweets + texts – you can just imagine how many impressions made!

10. Pizzeria Pop Up
To strengthen the association between Target and fresh grocery, rock and rain designed a Target Grocery Pizzeria and
Brownie Bake Shop. The town buzzed with interest during production of the Pizza Pop Up make-over, and many were just
as excited to see the final result as they were to enjoy a free slice. Displays featuring Target owned-brands, Archer Farms
and Market Pantry, were lit up and guests were impressed to discover that the pizza and brownies were all made with Target
fresh grocery items. Refillable branded water bottles and recipe cards were handed out and brand ambassadors spread
the word to guests about Target’s fresh grocery – right in their backyard.
In just 48 Hours rock and rain transformed an abandoned Gas Station...into a Target pizzeria.
PIZZA
ENJOY A SLICE ON US!
Delicious
Brownie Bites
Made With Fresh