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Citi 2014 Basic Materials Conference 
December 3, 2014 
MASCO CORPORATION
Safe Harbor Statement 
Statements contained in this presentation that reflect our views about our future performance constitute “forward- looking statements” under the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “believe,” “anticipate,” “appear,” “may,” “will,” “should,” “intend,” “plan,” “estimate,” “expect,” “assume,” “seek,” “forecast,” and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, our actual results may differ materially from the results discussed in our forward-looking statements. We caution you against relying on any of these forward-looking statements. Our future performance may be affected by our reliance on new home construction and home improvement, our reliance on key customers, the cost and availability of raw materials, uncertainty in the international economy, shifts in consumer preferences and purchasing practices, our ability to improve our underperforming businesses, our ability to maintain our competitive position in our industries, risks associated with the proposed spin- off of our Services Business, our ability to realize the expected benefits of the spin-off, the timing and terms of our share repurchase program, and our ability to reduce corporate expense and simplify our organizational structure. We discuss many of the risks we face in Item 1A, “Risk Factors” in our most recent Annual Report on Form 10-K, as well as in our Quarterly Reports on Form 10-Q and in other filings we make with the Securities and Exchange Commission. Our forward-looking statements in this presentation speak only as of the date of this presentation. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Unless required by law, we undertake no obligation to update publicly any forward-looking statements as a result of new information, future events or otherwise. 
The Company believes that the non-GAAP performance measures and ratios that are contained herein, used in managing the business, may provide users of this financial information with additional meaningful comparisons between current results and results in prior periods. Non-GAAP performance measures and ratios should be viewed in addition to, and not as an alternative for, the Company's reported results under accounting principles generally accepted in the United States. Additional information about the Company is contained in the Company's filings with the Securities and Exchange Commission and is available on Masco's website at www.masco.com. 
2
Agenda 
● 
Masco Performance - Momentum 
● 
Powerful Capabilities 
– 
Strengths 
– 
Opportunities 
● 
Renewed Focus 
3
Masco – Strong Brands with Industry Leading Positions 4 
BUSINESS SEGMENT 
Cabinets and Related Products 
Plumbing Products 
Installation and Other Services 
Decorative Architectural Products 
$1.0B 
$3.2B 
$1.4B 
$1.9B 
REVENUE 2013 
$8.2B 
Total company 
Other Specialty Products 
$0.7B 
LEADING POSITIONS 
 
Leading U.S. kitchen and bath cabinetry brands 
 
#1 worldwide in faucets, fittings, showerheads 
 
#1 in spas 
 
#1 insulation contractor for homebuilders 
 
Leading DIY paint and stain provider 
 
#1 in vinyl windows in the western U.S.
MASCO PERFORMANCE Masco Drove Improvement During the Downturn 
Reduced fixed costs 
Strengthened management 
Improved underperformers 
Refined portfolio 
• 
Installation profitable Q4 2012 
• 
Cabinets profitable on an adjusted basis Q2 2013 
• 
Reduced fixed gross costs by ~$600M, lowered breakeven 
• 
Divested Danish cabinet business 
• 
Aligned organization with strategic goal setting and improved planning process 
• 
Topgraded talent at several BUs 
5
Masco is Delivering Growth and Strong Cash Flow Generation 
6 
*Operating Profit as adjusted, excluding goodwill, litigation, rationalization and other charges ($570M in 2011, $198M in 
2012, and $48M in 2013). Operating (loss)/profit as reported, ($215M) in 2011, $302M in 2012 and $673M in 2013. 
$7.2 
$7.5 
$8.2 
2011 
2012 
2013 
Revenues 
($B) 
$355 
$500 
$721 
2011 
2012 
2013 
$75 
$139 
$514 
2011 
2012 
2013 
Cash Flow ($M) 
Operating Profit* 
($M)
MASCO PERFORMANCE Masco Delivered a Solid Performance in 2013 
Revenue 
$8.2B 
Market cap 
>$7.9B 
Dividend yield 
1.4% 
Free Cash Flow 
>$500M 
Focused on Repair & Remodel (Breakdown of 2013 Revenue) 
New Construction 
Repair & Remodel 
72% 
28% 
7 
12/31/2013 
Liquidity 
$1.5B
Agenda 
● 
Masco Performance - Momentum 
● 
Powerful Capabilities 
– 
Strengths 
– 
Opportunities 
● 
Renewed Focus 
8
Masco Strengths 
9 
1 
Unparalleled brand strength 
2 
Customer focused innovation 
3 
Broad market coverage 
4 
Strong financial position
MASCO STRENGTHS 1. Unparalleled Brand Strength Drives Share Gains 
10 
Masco Cabinetry (cabinet manufacturer in U.S.) 
Delta (faucet brand in North America) 
Masco Contractor Services (installer of insulation in U.S.) 
Behr (DIY architectural coatings in North America) 
Milgard (vinyl window brand in Western U.S.) 
Hansgrohe (global faucet & mixer brand) 
Arrow, Liberty, BrassCraft and Watkins (in their respective categories) 
#2 
#1 
#1 
#1 
#1 
#1 
#2
MASCO STRENGTHS 2. Customer Focused Innovation 
* Percentage of 2013 gross sales of manufactured products attributable to new products introduced in trailing 36 months 11 
30%* 
Examples of New Products/Technologies 
Existing Products 
2013 
2012 
2011 
70% 
Hansgrohe SelectTM 
Collection 
KraftMaid New 
Design Launch 
2013 Revenues 
BehrPro® Paint 
Masco Cabinetry’s 
ProCision® Process 
Kilz PRO-X® Paint 
Delta® Toilets 
Paint & Primer in One with Advanced Stain Blocking Formula 
KraftMaid® Vanities 
Behr DeckOver® 
Coating
MASCO STRENGTHS 3. Broad Coverage Across Segments, Price Points and Channels 
12 
Segments 
Price Points 
Channels 
New 
construction 28% 
Repair / remodel 72% 
International 19% 
N. America 81% 
• 
Low ticket value ~$20 
• 
High ticket luxury ~$20K 
• 
Direct-to-Builder 
• 
Big box retail 
• 
Wholesale / dealer trade
MASCO STRENGTHS 4. Strong Financial Position 
13 
Strong Liquidity 
(as of 9/30/2014) 
● 
A strong operating cash flow business 
– 
~$1B last 3 years 
– 
Maintenance capex of ~$100M annually 
● 
Valuation allowance of ~$517 million on deferred tax assets was reversed in the third quarter of 2014 
● 
Plan to reduce debt by $300M–$500M by 2016 
Declining Debt to Capitalization Ratio 
2013 
Year End 
Future 
Target 
Balance Sheet Liquidity 
Cash and cash investments 
$1.3B 
Short-term bank deposits 
$0.3B 
Total 
$1.6B 
82% 
45%–55%
Agenda 
● 
Masco Performance - Momentum 
● 
Powerful Capabilities 
– 
Strengths 
– 
Opportunities 
● 
Renewed Focus 
14
Masco Opportunities 
15 
2. Leverage opportunities across our portfolio 
1. Drive full potential of our core businesses 
3. Actively manage portfolio 
OPPORTUNITIES
MASCO OPPORTUNITIES 1. Drive Full Potential of Our Core Businesses 
16 
Current Examples: 
● 
Extended Delta® brand to toilets and showers based on the power of the brand 
● 
Increased Behr marketing to the professional painter to add a new channel 
● 
Extended Hansgrohe into new international markets 
1.
MASCO OPPORTUNITIES 2. Leverage Opportunities Across Our Portfolio 
17 
● 
Improved supply chain by implementing best practices across our portfolio 
● 
Reduced material costs from integrated purchasing 
● 
Applied value engineering across businesses 
Current Examples: 
2.
MASCO OPPORTUNITIES 3. Actively Manage Portfolio 
18 
● 
Announced spin-off of Installation Services segment on Sept. 30, 2014 
● 
Divested underperforming Danish cabinet business 
● 
Acquired opening price point spa business to augment Watkins’ spas 
Current Examples: 
3.
Agenda 
● 
Masco Performance - Momentum 
● 
Powerful Capabilities 
– 
Strengths 
– 
Opportunities 
● 
Renewed Focus 
19
Recent Initiatives to Unlock Shareholder Value 
Unlocking Shareholder Value 
20 
Spin-off of Installation and Other Services businesses 
Reduce corporate expense 
Share repurchase program 
1 
2 
3
Disciplined 
Capital 
Deployment 21 
Invest in the business 
Pay down debt 
Bolt on acquisitions 
Shareholder- friendly activities 
Capital Allocation – A Disciplined and Balanced Approach 
• 
Capital expenditure of approximately 2% of sales 
• 
$300-500 million over the next two to three years 
• 
Disciplined approach to bolt on acquisitions 
• 
Repurchase up to 50 million shares 
• 
Dividend expense of approximately $130 million
Driving Improved Performance 
22 
Transforming 
• 
Delivering on the promise of transformation 
• 
Unlocking value by creating two strong companies with independent growth opportunities 
• 
Returning capital to shareholders 
• 
Maintaining our focus on continued strong operating performance and free cash flow generation 
• 
Streamlining corporate expense and organizational structure 
Two Strong Companies 
Share Repurchase Program 
Reduce Corporate Expense 
Balanced Capital Allocation
Appendix
($ in Millions) 
2014 Estimate 
2013 Actual 
Rationalization Charges1, 3 
~ $58 
$48 
Tax Rate4 
~ 36% 
26% 
Interest Expense 
~ $225 
$235 
General Corp. Expense2 
~ $140 
$134 
Capital Expenditures 
~ $125 
$126 
Depreciation & Amortization3 
~ $170 
$186 
Shares Outstanding5 
353 million 
352 million 
2014 Guidance Estimates 
1. 
Based on 2014 business plans. 
2. 
Includes rationalization expenses of $20M and $3M for the years ended December 31, 2014 and 2013, respectively. 
3. 
Includes accelerated depreciation of $13M for the year ended December 31, 2013 and estimated accelerated depreciation for the year ended December 31, 2014 of ~$29M. Such expenses are also included in the rationalization charges. 
4. 
Excludes $517 million release of the valuation allowance in the third quarter 2014. 
5. 
2014 shares outstanding does not reflect potential Q4 2014 share repurchases. 
24
2013 Segment Mix* 
R&R = % of sales to repair and remodel channels 
NC = % of sales to new construction channels 
NA = % of sales within North America 
Int’l = % of sales outside North America 
*Based on Company estimates. 
Business Segment 
Plumbing Products 
Installation and Other Services 
Decorative Architectural Products 
$3.2B 
$1.4B 
$1.9B 
Revenue 2013 
% of Total 
39% 
23% 
17% 
$8.2B 
100% 
Total Company 
Other Specialty Products 
$0.7B 
9% 
R&R% vs. NC 
NA% vs. Int’l 
82% 
59% 
99% 
100% 
18% 
100% 
74% 
76% 
72% 
81% 
Cabinets and Related Products 
$1.0B 
12% 
57% 
93% 
25
2013 International Revenue Split* 
*Based on Company estimates. 
International Sales Accounted for ~20% of Total 2013 Masco Sales 
23% 
7% 
6% 
31% 
9% 
14% 
10% 
UK 
Northern Europe 
Southern Europe 
Central Europe 
Eastern Europe 
Emerging markets 
Other 
26

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Citi 2014 Basic Materials Conference

  • 1. Citi 2014 Basic Materials Conference December 3, 2014 MASCO CORPORATION
  • 2. Safe Harbor Statement Statements contained in this presentation that reflect our views about our future performance constitute “forward- looking statements” under the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “believe,” “anticipate,” “appear,” “may,” “will,” “should,” “intend,” “plan,” “estimate,” “expect,” “assume,” “seek,” “forecast,” and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, our actual results may differ materially from the results discussed in our forward-looking statements. We caution you against relying on any of these forward-looking statements. Our future performance may be affected by our reliance on new home construction and home improvement, our reliance on key customers, the cost and availability of raw materials, uncertainty in the international economy, shifts in consumer preferences and purchasing practices, our ability to improve our underperforming businesses, our ability to maintain our competitive position in our industries, risks associated with the proposed spin- off of our Services Business, our ability to realize the expected benefits of the spin-off, the timing and terms of our share repurchase program, and our ability to reduce corporate expense and simplify our organizational structure. We discuss many of the risks we face in Item 1A, “Risk Factors” in our most recent Annual Report on Form 10-K, as well as in our Quarterly Reports on Form 10-Q and in other filings we make with the Securities and Exchange Commission. Our forward-looking statements in this presentation speak only as of the date of this presentation. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Unless required by law, we undertake no obligation to update publicly any forward-looking statements as a result of new information, future events or otherwise. The Company believes that the non-GAAP performance measures and ratios that are contained herein, used in managing the business, may provide users of this financial information with additional meaningful comparisons between current results and results in prior periods. Non-GAAP performance measures and ratios should be viewed in addition to, and not as an alternative for, the Company's reported results under accounting principles generally accepted in the United States. Additional information about the Company is contained in the Company's filings with the Securities and Exchange Commission and is available on Masco's website at www.masco.com. 2
  • 3. Agenda ● Masco Performance - Momentum ● Powerful Capabilities – Strengths – Opportunities ● Renewed Focus 3
  • 4. Masco – Strong Brands with Industry Leading Positions 4 BUSINESS SEGMENT Cabinets and Related Products Plumbing Products Installation and Other Services Decorative Architectural Products $1.0B $3.2B $1.4B $1.9B REVENUE 2013 $8.2B Total company Other Specialty Products $0.7B LEADING POSITIONS  Leading U.S. kitchen and bath cabinetry brands  #1 worldwide in faucets, fittings, showerheads  #1 in spas  #1 insulation contractor for homebuilders  Leading DIY paint and stain provider  #1 in vinyl windows in the western U.S.
  • 5. MASCO PERFORMANCE Masco Drove Improvement During the Downturn Reduced fixed costs Strengthened management Improved underperformers Refined portfolio • Installation profitable Q4 2012 • Cabinets profitable on an adjusted basis Q2 2013 • Reduced fixed gross costs by ~$600M, lowered breakeven • Divested Danish cabinet business • Aligned organization with strategic goal setting and improved planning process • Topgraded talent at several BUs 5
  • 6. Masco is Delivering Growth and Strong Cash Flow Generation 6 *Operating Profit as adjusted, excluding goodwill, litigation, rationalization and other charges ($570M in 2011, $198M in 2012, and $48M in 2013). Operating (loss)/profit as reported, ($215M) in 2011, $302M in 2012 and $673M in 2013. $7.2 $7.5 $8.2 2011 2012 2013 Revenues ($B) $355 $500 $721 2011 2012 2013 $75 $139 $514 2011 2012 2013 Cash Flow ($M) Operating Profit* ($M)
  • 7. MASCO PERFORMANCE Masco Delivered a Solid Performance in 2013 Revenue $8.2B Market cap >$7.9B Dividend yield 1.4% Free Cash Flow >$500M Focused on Repair & Remodel (Breakdown of 2013 Revenue) New Construction Repair & Remodel 72% 28% 7 12/31/2013 Liquidity $1.5B
  • 8. Agenda ● Masco Performance - Momentum ● Powerful Capabilities – Strengths – Opportunities ● Renewed Focus 8
  • 9. Masco Strengths 9 1 Unparalleled brand strength 2 Customer focused innovation 3 Broad market coverage 4 Strong financial position
  • 10. MASCO STRENGTHS 1. Unparalleled Brand Strength Drives Share Gains 10 Masco Cabinetry (cabinet manufacturer in U.S.) Delta (faucet brand in North America) Masco Contractor Services (installer of insulation in U.S.) Behr (DIY architectural coatings in North America) Milgard (vinyl window brand in Western U.S.) Hansgrohe (global faucet & mixer brand) Arrow, Liberty, BrassCraft and Watkins (in their respective categories) #2 #1 #1 #1 #1 #1 #2
  • 11. MASCO STRENGTHS 2. Customer Focused Innovation * Percentage of 2013 gross sales of manufactured products attributable to new products introduced in trailing 36 months 11 30%* Examples of New Products/Technologies Existing Products 2013 2012 2011 70% Hansgrohe SelectTM Collection KraftMaid New Design Launch 2013 Revenues BehrPro® Paint Masco Cabinetry’s ProCision® Process Kilz PRO-X® Paint Delta® Toilets Paint & Primer in One with Advanced Stain Blocking Formula KraftMaid® Vanities Behr DeckOver® Coating
  • 12. MASCO STRENGTHS 3. Broad Coverage Across Segments, Price Points and Channels 12 Segments Price Points Channels New construction 28% Repair / remodel 72% International 19% N. America 81% • Low ticket value ~$20 • High ticket luxury ~$20K • Direct-to-Builder • Big box retail • Wholesale / dealer trade
  • 13. MASCO STRENGTHS 4. Strong Financial Position 13 Strong Liquidity (as of 9/30/2014) ● A strong operating cash flow business – ~$1B last 3 years – Maintenance capex of ~$100M annually ● Valuation allowance of ~$517 million on deferred tax assets was reversed in the third quarter of 2014 ● Plan to reduce debt by $300M–$500M by 2016 Declining Debt to Capitalization Ratio 2013 Year End Future Target Balance Sheet Liquidity Cash and cash investments $1.3B Short-term bank deposits $0.3B Total $1.6B 82% 45%–55%
  • 14. Agenda ● Masco Performance - Momentum ● Powerful Capabilities – Strengths – Opportunities ● Renewed Focus 14
  • 15. Masco Opportunities 15 2. Leverage opportunities across our portfolio 1. Drive full potential of our core businesses 3. Actively manage portfolio OPPORTUNITIES
  • 16. MASCO OPPORTUNITIES 1. Drive Full Potential of Our Core Businesses 16 Current Examples: ● Extended Delta® brand to toilets and showers based on the power of the brand ● Increased Behr marketing to the professional painter to add a new channel ● Extended Hansgrohe into new international markets 1.
  • 17. MASCO OPPORTUNITIES 2. Leverage Opportunities Across Our Portfolio 17 ● Improved supply chain by implementing best practices across our portfolio ● Reduced material costs from integrated purchasing ● Applied value engineering across businesses Current Examples: 2.
  • 18. MASCO OPPORTUNITIES 3. Actively Manage Portfolio 18 ● Announced spin-off of Installation Services segment on Sept. 30, 2014 ● Divested underperforming Danish cabinet business ● Acquired opening price point spa business to augment Watkins’ spas Current Examples: 3.
  • 19. Agenda ● Masco Performance - Momentum ● Powerful Capabilities – Strengths – Opportunities ● Renewed Focus 19
  • 20. Recent Initiatives to Unlock Shareholder Value Unlocking Shareholder Value 20 Spin-off of Installation and Other Services businesses Reduce corporate expense Share repurchase program 1 2 3
  • 21. Disciplined Capital Deployment 21 Invest in the business Pay down debt Bolt on acquisitions Shareholder- friendly activities Capital Allocation – A Disciplined and Balanced Approach • Capital expenditure of approximately 2% of sales • $300-500 million over the next two to three years • Disciplined approach to bolt on acquisitions • Repurchase up to 50 million shares • Dividend expense of approximately $130 million
  • 22. Driving Improved Performance 22 Transforming • Delivering on the promise of transformation • Unlocking value by creating two strong companies with independent growth opportunities • Returning capital to shareholders • Maintaining our focus on continued strong operating performance and free cash flow generation • Streamlining corporate expense and organizational structure Two Strong Companies Share Repurchase Program Reduce Corporate Expense Balanced Capital Allocation
  • 24. ($ in Millions) 2014 Estimate 2013 Actual Rationalization Charges1, 3 ~ $58 $48 Tax Rate4 ~ 36% 26% Interest Expense ~ $225 $235 General Corp. Expense2 ~ $140 $134 Capital Expenditures ~ $125 $126 Depreciation & Amortization3 ~ $170 $186 Shares Outstanding5 353 million 352 million 2014 Guidance Estimates 1. Based on 2014 business plans. 2. Includes rationalization expenses of $20M and $3M for the years ended December 31, 2014 and 2013, respectively. 3. Includes accelerated depreciation of $13M for the year ended December 31, 2013 and estimated accelerated depreciation for the year ended December 31, 2014 of ~$29M. Such expenses are also included in the rationalization charges. 4. Excludes $517 million release of the valuation allowance in the third quarter 2014. 5. 2014 shares outstanding does not reflect potential Q4 2014 share repurchases. 24
  • 25. 2013 Segment Mix* R&R = % of sales to repair and remodel channels NC = % of sales to new construction channels NA = % of sales within North America Int’l = % of sales outside North America *Based on Company estimates. Business Segment Plumbing Products Installation and Other Services Decorative Architectural Products $3.2B $1.4B $1.9B Revenue 2013 % of Total 39% 23% 17% $8.2B 100% Total Company Other Specialty Products $0.7B 9% R&R% vs. NC NA% vs. Int’l 82% 59% 99% 100% 18% 100% 74% 76% 72% 81% Cabinets and Related Products $1.0B 12% 57% 93% 25
  • 26. 2013 International Revenue Split* *Based on Company estimates. International Sales Accounted for ~20% of Total 2013 Masco Sales 23% 7% 6% 31% 9% 14% 10% UK Northern Europe Southern Europe Central Europe Eastern Europe Emerging markets Other 26