2. Written and oral statements made in this presentation that reflect our views about our future performance
constitute "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-
looking statements can be identified by words such as “believe,” “anticipate,” “appear,” “may,” “intend,” “plan,”
“estimate,” “expect,” “assume,” “seek,” “should,” “will,” and similar references to future periods. These views
involve risks and uncertainties that are difficult to predict and, accordingly, our actual results may differ
materially from the results discussed in our forward-looking statements. We caution you against relying on
any of these forward-looking statements. Our future performance may be affected by our reliance on new
home construction and home improvement, our reliance on key customers, the cost and availability of raw
materials, shifts in consumer preferences and purchasing practices, and our ability to achieve cost savings
through the Masco Business System and other initiatives. These and other factors are discussed in detail in
Item 1A, “Risk Factors” in our Annual Report on Form 10-K, as well as in our Quarterly Reports on Form 10-Q
and in other filings we make with the Securities and Exchange Commission. Our forward-looking statements
in this presentation speak only as of the date of this presentation. Factors or events that could cause our
actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We
undertake no obligation to update publicly any forward-looking statements as a result of new information,
future events or otherwise.
Certain of the financial and statistical data included in this presentation and the related materials are non-
GAAP financial measures as defined under Regulation G. The Company believes that non-GAAP
performance measures and ratios used in managing the business may provide these meaningful
comparisons between current results and results in prior periods. Non-GAAP performance measures and
ratios should be viewed in addition to, and not as an alternative for, the Company's reported results under
accounting principles generally accepted in the United States. Additional information about the Company is
contained in the Company's filings with the SEC and is available on Masco’s Web Site, www.masco.com.
2
3. Global leader in the innovation and
marketing of quality building products
and services.
• 2010 Financial Data
Sales $7.6 billion
Operating Profit* $430 million
Free Cash Flow $300 million
• Cash on Hand at 09/30/2011 $1.6 billion
*Excludes business rationalization charges of $208 million and charges for goodwill
and other intangible assets of $721 million, operating loss as reported ($499) million. 3
4. Investment Considerations
Scale
Distribution
Brands
Operating Leverage
History of Strong Cash Flow
Long-term Fundamentals For Our Markets Are
Positive
Driving sustainable competitive advantage through
innovation, brand strength and disciplined execution
4
5. Scale – Masco is the Industry Leader
We believe we are the …
Largest faucet manufacturer in the world
Largest cabinet manufacturer in the world
Largest non-commodity supplier to The Home Depot
Largest supplier to Lowe’s Kitchen and Bath segment
Largest supplier of architectural coatings to the
U.S. DIY market
Largest U.S. installer of building products for the new
home construction market
We believe Masco’s scale and position with its
customers is unparalleled in the industry
5
6. Investment Considerations
Scale
Distribution
Brands
Operating Leverage
History of Strong Cash Flow
Long-term Fundamentals For Our Markets Are
Positive
Driving sustainable competitive advantage through
innovation, brand strength and disciplined execution
6
7. Broad Distribution Across Multiple Channels
Big Box Retailers Homebuilders Wholesalers/Dealers
• Dedicated customer- • Unique direct-to-builder • Extensive training
specific service channel for certain programs for branch and
organizations with products and services showroom associates
over 1,000 field • A leading insulation • Superior display and
service employees contractor in the US technology expertise and
• Premier brands that • Value proposition built support
drive traffic upon service reliability • Strong trade brands that
to retail stores and high quality brands drive sales with
contractors and
consumers
The breadth of Masco’s product portfolio positions us
to compete at multiple price points across all channels
7
8. Investment Considerations
Scale
Distribution
Brands
Operating Leverage
History of Strong Cash Flow
Long-term Fundamentals For Our Markets Are
Positive
Driving sustainable competitive advantage through
innovation, brand strength and disciplined execution
8
9. Decorative
Cabinets & Related Plumbing Installation & Other Specialty
2010 Revenues
Architectural
Products Products Other Services Products
Products
$1.5B $2.7B $1.1B $1.7B $600M
Selected Brands
9
10. Cabinets and Related Products
Financial Performance Brands
9/30/11
vs.
($ in Millions) 3 Months Ended 9/30/10
9/30/2011 9/30/2010 $ %
Net Sales $307 $357 $(50) (14%)
Operating (Loss)* $(27) $(27) $-- N/A
Operating Margin ®
(8.8%) (7.6%)
Incremental Margin N/A
Business Mix (2010 est.) Segment Comments
25%-30% Sales Drivers Consumer Confidence
25%
Age of Housing Stock/Housing Turnover
Home Prices
Housing Starts
Key Commodities Lumber, Particle Board
New Construction North America
New Denova Countertops
Repair/Remodel International
Products/Programs Kraftmaid Vanity Programs at Home
Centers
*Excludes business rationalization charges of $7M & $34M in the third quarter of 2011 & 2010, respectively. See 10
Appendix for GAAP reconciliation.
11. Cabinets and Related Products Update
Benefitting from the North American cabinet integration
Exit of ready-to-assemble cabinetry completed
Common architecture program completed
Recently idled Los Lunas, New Mexico manufacturing facility
Dealer Advantage Program continues to gain momentum
Gaining share with big builders
Countertop model continues to gain traction
KraftMaid Cabinetry ranked “Highest in Customer Satisfaction with Cabinets” by J.D.
SM
Power and Associates 2011 U.S. Kitchen Cabinet Satisfaction Study
Heavy promotional activity continues in retail and dealer channels
European markets continue to be challenging
− U.K. austerity measures impacting the Moore Group and depressed consumer demand for
furniture impacting Tvilum
11
12. KraftMaid “Tops & Bottoms” Programs
Home Centers
KraftMaid Kitchen Tops KraftMaid Vanity &
Granite Program Denova™ Tops Program
Initial Lowe’s store rollout a 1100 Lowe’s stores set with
success the program
Expansion to additional stores Simplified purchase process
scheduled for Q4 Pushed attachment rates of
Additional expansion plans for tops and vanities
2012 Further sales growth
anticipated in 2012
KraftMaid Vanity & Tops Program
1500 Home Depot stores scheduled to be over the next
five months, including 180 Canadian stores
Program designs, sells, and ships cabinets, accessories,
lighting, mirrors, countertops and sinks as one package to
the consumer
12
13. Plumbing Products
Financial Performance Brands
9/30/11
vs.
($ in Millions) 3 Months Ended 9/30/10
9/30/2011 9/30/2010 $ %
Net Sales $768 $686 $82 12%
Operating Profit* $92 $100 $(8) N/A
Operating Margin 12.0% 14.6%
Incremental
N/A
Margin
Business Mix (2010 est.) Segment Comments
20%-25% Sales Drivers Age of Housing Stock
Existing Home Sales
Consumer Confidence
60%
Key Commodities Brass, Zinc, Copper
New Construction North America New Delta –Touch2O, Peerless Program at
Repair/Remodel International Products/Programs Lowe’s
Hansgrohe – Global Expansion
*Excludes business rationalization charges of $1M & $3M in the third quarter of 2011 & 2010, respectively. See 13
Appendix for GAAP reconciliation. Includes metal commodity hedging gains (losses) of ($10) million and $4 million
in the third quarter of 2011 & 2010, respectively.
14. Plumbing Products Update
Continuing to invest in brand building, new product development and
international growth
Gaining share in the U.S. with Delta®, Peerless®, and Brizo® brands
− New Peerless and Delta product launches at Lowe’s
Continuing international growth with Hansgrohe products
Extending the Delta and Peerless brands to additional product categories,
including tub and shower bathing systems
Gaining share in hot tubs and spas with our HotSpring® and Caldera®
brands
− Hotspring’s Aria® spa received the “Best Buy” distinction from Consumers Digest
Hansgrohe has again received the Product Design Award from the Federal
Republic of Germany, a prestigious award in the field of design in Germany
Delta Faucet won the 2011 Silver Effie Award, a prestigious advertising
award, in recognition of the effectiveness of the marketing and
communications campaign for Touch2O® products
14
15. ® ®
EPA names Delta Faucet Watersense Partner of
the Year
Delta Faucet Company was recognized for its outstanding support of the
U.S. Environmental Protection Agency’s WaterSense program and
ongoing commitment to promoting advancements in water efficiency
The EPA’s WaterSense program aims to protect the future of the U.S.
water supply by providing people with easy and identifiable ways to
conserve water
WaterSense Partner of the Year awards recognize industry partners that
help advance the overall mission of the WaterSense program,
demonstrate overall excellence in the water-efficiency arena and increase
awareness of the WaterSense brand in a measurable way. Each year, the
program recognizes just one manufacturer that demonstrates
exceptional performance in each of these areas
15
16. Installation and Other Services
Financial Performance Businesses
9/30/11
vs.
($ in Millions) 3 Months Ended 9/30/10 ®
®
9/30/2011 9/30/2010 $ %
Net Sales $315 $292 $23 8%
Operating (Loss)* $(18) $(20) $2 N/A
Operating Margin (5.7%) (6.8%)
Incremental
9%
Margin
Business Mix (2010 est.) Segment Comments
100% Sales Drivers Housing Starts
Home Size/Design
90+%
Energy Efficiency
Key Commodities Insulation
New Construction New Products/Programs Retrofit Services
Repair/Remodel North America
International Service Partners Locations
*Excludes business rationalization charges of $2M in both the third quarter of 2011 & 2010. Also excludes
impairment charge of $7M related to intangible assets in the third quarter of 2011. See Appendix for GAAP 16
reconciliation.
17. Installation and Other Services Update
Year-over-year overall share gains
Continued retrofit sales gains in 2011
Increasing penetration of multi-family channel
Increasing strategic alliances with big builders
ERP system fully implemented
Benefitting from a lean culture that we expect will drive additional
cost savings
− Integrating WellHome into MCS to leverage its sales and marketing capability
and further expand this business
Divestitures
− Announced four divestitures in our Installation segment which were focused on
non-core diversified products including framing, commercial drywall installation &
millwork
17
18. Decorative Architectural Products
Financial Performance Brands
9/30/11
vs.
($ in Millions) 3 Months Ended 9/30/10
9/30/2011 9/30/2010 $ %
Net Sales $455 $463 $(8) (2%)
Operating Profit $88 $104 $(16) N/A
Operating Margin 19.3% 22.5%
Decremental
(200%)
Margin
Business Mix (2010 est.) Segment Comments
Sales Drivers Existing Home Sales
Lower ticket DIY product
<5%
Commodities Titanium Dioxide, Petroleum Based
Resins, Zinc
100%
New Liberty – New Hardware reset at THD
New Construction North America
Repair/Remodel International Products/Programs Behr – Kilz® Pro-X
18
19. Decorative Architectural Products Update
Leveraging our resources to expand top-line growth
− Direct to Pro® program with The Home Depot continues to gain traction
− Continued investment in new product & merchandising innovation
− Focused on the international expansion of our paint business
− Continue to upgrade core Premium Plus® paint line by introducing new
low VOC formula
Behr has once again achieved #1 rankings in a recent leading
consumer study
Behr recognized by The Home Depot as 2011 Partner of the Year
Department 24 – Paint
Based on 2011 Harris poll, Kilz ranked highest among paint brands
for the second year in a row
Liberty Hardware Manufacturing launching new programs at retail in
bath and cabinet hardware
19
21. Other Specialty Products
Financial Performance Brands
9/30/11
vs.
($ in Millions) 3 Months Ended 9/30/10
9/30/2011 9/30/2010 $ %
Net Sales $161 $159 $2 1%
Operating Profit $14 $11 $3 N/A
Operating Margin 8.7% 6.9%
Incremental Margin 150%
Business Mix (2010 est.) Segment Comments
20%-30% Sales Drivers Consumer Confidence
75% Energy Efficiency
Home Prices
Housing Starts
Key Petroleum Based Resins, Glass, Steel
New Construction North America Commodities
Repair/Remodel International
New Products Milgard – Essence
Arrow – T50 Elite TM staple gun at Lowe’s
*Excludes business rationalization charges of $2M in the third quarter of 2011. See Appendix for GAAP 21
reconciliation.
22. Other Specialty Products Update
Milgard Manufacturing has outperformed depressed repair and
remodel and new home construction markets
− Continuing to gain share in the western United States
− Expanding into new geographies including Texas and western Canada
− Successful new product introductions
− Opportunity to expand further as competitors are exiting the market
The Milgard Essence Series TM windows received the Crystal
Achievement Award for Most Innovative New Window for a Large
Manufacturer from Window and Door Magazine
Milgard Manufacturing exited Tempering Business in September
Milgard Manufacturing announced the closure of 3 plants in October
U.K. Window Group gaining share in the U.K.
Launched the Arrow ® T50 Elite TM staple gun at Lowe’s
22
23. Milgard Window New Product Introductions
Essence Series™ Wood Windows Vinyl Exterior Frame Colors
and Doors
Sales exceeded expectations in the Currently sold in all of Milgard’s western
limited market release markets
We expect sales will continue to expand Sold as an upgrade option in four
as product is now available in all of premium colors
Milgard’s sales regions
Received the Crystal Achievement Award
for Most Innovative New Window of the
Year for a Large Manufacturer from
Window & Door Magazine
23
24. Unparalleled Brand Strength
Masco’s continuing commitment to innovation will create
sustainable competitive advantage for our brands
24
25. Investment Considerations
Scale
Distribution
Brands
Operating Leverage
History of Strong Cash Flow
Long-term Fundamentals For Our Markets Are
Positive
Driving sustainable competitive advantage through
innovation, brand strength and disciplined execution
25
26. Operational Leverage
Aggressively managing capacity
− Gross fixed cost reduction (2006-2010) estimated at
~ $500M
Annual maintenance capex ~ $110M
High contribution margins
− 30% company wide average
Masco’s commitment to lean principles
should drive increased productivity
26
27. Investment Considerations
Scale
Distribution
Brands
Operating Leverage
History of Strong Cash Flow
Long-term Fundamentals For Our Markets Are
Positive
Driving sustainable competitive advantage through
innovation, brand strength and disciplined execution
27
28. History of Strong Cash Flow
Year Housing Sales Free Limited capital required to fund
Starts Cash expected growth
(Thousands) Flow
Strong working capital
2003 1,848 $10.1B $1.2B management
2004 1,959 $11.3B $1.1B Returned $6B to shareholders
2005 2,068 $12.2B $1.0B from 2003 to 2007 in the form
of dividends and share
2006 1,801 $12.4B $820M
buybacks, reducing outstanding
2007 1,355 $11.4B $980M shares by 30%
2008 906 $9.5B $560M
2009 554 $7.8B $550M
2010 588 $7.6B $300M
$1.6 Billion of Cash on Hand 09/30/2011
28
29. Investment Considerations
Scale
Distribution
Brands
Operating Leverage
History of Strong Cash Flow
Long-term Fundamentals For Our Markets Are
Positive
Driving sustainable competitive advantage through
innovation, brand strength and disciplined execution
29
30. Closing Commentary
Market conditions continue to be challenging
− 2011 total housing starts forecast projected to be flat with 2010
− Repair and remodel activity still slow for larger projects
We continue to take actions to reduce our cost structure
− Multiple plant closures
− Reduced headcount
− Divestitures
− Leveraging our infrastructures
Operational priorities
− Installation and Cabinets
− Driving lean benefits throughout our supply chain
We are confident in the long-term fundamentals for our markets and continue to invest
in:
− Increasing our penetration in the North American Cabinet Dealer channel
− Expanding our leadership position in North American DIY coatings
− Increasing our penetration with the professional painter
− Launching new programs this year in Plumbing, Cabinets and Builders’ Hardware
− Developing international opportunities for Paint and Plumbing
30
33. Masco Credit Facility
$1.25 billion line established in June 2010 (amended in February
2011) with two financial covenants
− Total debt to adjusted total capitalization threshold (65%)
− Interest coverage (adjusted EBITDA/Interest Expense)
In compliance with all covenants and had no borrowings outstanding
at September 30, 2011
Approximately $1 billion of borrowing availability on the line today
33
38. Cabinets & Related Products
Current Segment Dynamics
Drivers of Q3 Sales Decline
Product Reduced
Exit Activity Currency Total
North America $(38) $(10) --$ $(48)
International -- (10) 8 (2)
$(38) $(20) $8 $(50)
38
39. 2011 Estimate - Other Financial Data
($ in Millions)
2011 Estimate 2010 Actual
Rationalization Charges* ~ $100 $208
Tax Rate** ~ 200% 32%
Interest Expense ~ $250 $251
General Corp. Expense ~ $125 $110
Capital Expenditures ~ $170 $137
Depreciation & Amortization ~ $260 $279
Outstanding Shares 348 million 349 million
*Based on current business plans.
**Tax rate for 2010 excludes the valuation allowance on the Federal deferred income tax assets and the impairment charge
for goodwill and other intangible assets. 2011 is impacted by an increase in the valuation allowance on net operating losses
and losses in certain tax jurisdictions providing no tax benefit.
39
40. Segment Mix Full-Year 2010 - Estimate
New
Segment International North America
Construction
Cabinets and 25% 75% 25% - 30%
Related Products
Plumbing 40% 60% 20% - 25%
Products
Installation and -- 100% 90+%
Other Services
Decorative -- 100% <5%
Architectural
Products
Other Specialty 25% 75% 20% - 30%
Products
Company Total 22% 78% 25% - 30%
40
41. Masco International Revenue Split*
6%
6%
7%
36%
Central Europe
United Kingdom
Emerging Markets
9%
Eastern Europe
Northern Europe
North America
Southern Europe
11%
25%
*Based on company estimates as of 12/31/2010. 41
42. “Highest in Customer Satisfaction with Cabinets”
KraftMaid Cabinetry received the highest numerical score among cabinetry brands in the
proprietary J.D. Power and Associates 2011 US Kitchen Cabinet Satisfaction StudySM.
Study based on responses from 1,207 consumers measuring 7 companies and measures
opinions of consumers who purchased kitchen cabinets within the previous 12 months.
Proprietary study results are based on experiences and perceptions of consumers
surveyed in March-April 2011. Your experiences may vary. Visit jdpower.com
J.D. Power and the J.D. Power award are the marks of J.D. Power and Associates.
42
43. Additional Inquiries Contact:
Maria Duey
Vice President of Investor Relations
maria_duey@mascohq.com
313-792-5500
43