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Matt Thomson, Klout
- 1. WELCOME
Business of APIs Conference 2011
New York City
- 5. The BD Mission
Lock-in
Strategic
Relationships
Make
Help With
Consumers
Monetization
Care
WWJD
Keep
it Sexy
- 11. Segmenting API Customers
Brand Value
B2C B2B
Brand Impressions In front of C-Level
Consumers Care Cannibalization
Spam. Ugh.
Brand Value
- 13. Policy: Terms of Service
People
• Branding
• Allowable Use
Product Klout Policy
• Exclusivity
Pricing
- 14. Pricing: Tariffs on B2B
People
• Tiered Pricing
• Split APIs
Product Klout Policy
• Limited Flex
Pricing
- 18. WELCOME
Business of APIs Conference 2011
New York City