Connect to the Mass HIway Complete a transaction on the Mass HIway Share a tweet about your experience on February 6, 2014

1. MeHI #MassHIway
Transactathon: Feb. 6, 2014

2. It’s As Easy As 1… 2... 3…!
1. Connect to the Mass HIway
– The statewide health information exchange enables the
electronic movement of health-related info among diverse organizations to
inform a more complete delivery of care.
2. Complete a transaction on the Mass HIway
– Simply send a test or production transaction over the HIway
– If you’re new to the HIway or have recently completed a transaction, we
want to hear about it!
3. Share a tweet about your experience on February 6, 2014
– Join organizations across the Commonwealth as they transact across the
HIway
– Copy and paste the following examples to share via Twitter
– Feel free to create your own tweet by tagging @MassEHealth
– Be sure to use the #MassHIway hashtag to share with others
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3. Not Sure What to Tweet? Try These Examples
Success! We completed our first transaction on the #MassHIway via
@MassEHealth. We're working toward a more complete delivery of healthcare.
It’s official– We just completed our first HIE transaction on the #MassHIway via
@MassEHealth.
Congrats to [@organization] for transacting on @MassEHealth’s #MassHIway in
an effort to improve care coordination.
Recently, we began transacting across the #MassHIway to exchange info. Learn
how you can connect via @MassEHealth: http://ow.ly/rX2bE
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4. Benefits of Participating in the Transactathon
 You can use the MeHI rally to
– Build awareness among your communities
– Gain interest in accelerating your connection
to the HIway
– Showcase a success story
– Shed light on your team’s well-earned effort
 While the stars of the day are those organizations
sharing their success via Twitter, we anticipate
onlookers ready to share their support for you.
– Congressmen, vendors, media, students, thought leaders are all welcome
to send a tweet to support your efforts or more generally, the Mass HIway.
 MeHI will analyze the data after the event and share the tweet stream
along with any interesting content with all participants.
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5. Third-Party Twitter Tools
You can always use Twitter.com to share your experience
transacting on the HIway. To make sharing and onlooking
easier, try the following third-party tools:
HootSuite.com
– Simply click the #MassHIway tag in one of our tweets to see real-time
tweets from all participants
– Or, create a keyword stream with #MassHIway to see all tweets during
the event and all future news items
tchat.io
– Visit the http://www.tchat.io/rooms/masshiway Twitter chat room
Mobile Apps
– Download Echofon, Tweetbot, Seesmic, Twitter, HootSuite or
UberSocial on your smartphone to participate on the go!
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6. Promote the Event Across Social Channels
Other Social Options

MeHI will Tweet for You
–Send your photo to masshiway@masstech.org
to share via @MassEHealth

LinkedIn
– Share a status update of the event with a
shortened link. Please add a call to action to
follow @MassEHealth & #MassHIway.
– Invite group members to join the effort by
sharing the link and Twitter handle

Facebook
– Many organizations that are not on Twitter do
have Facebook pages. We encourage you to
share and use #MassHIway.

Pinterest, Instagram & Others
– If you share photos of your first transaction on
Facebook, Twitter or Google+, you may also
upload across other visual social networks.
Using the #MassHIway tag is key so we may
find it and highlight posts in our post-event
roundup.
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Best Practices
• Regardless of the social channel,
–Take advantage of longer character limits
–Humanize your brand as an individual. Help
increase awareness of the #MassHIway with
your own experience transacting.
– MeHI will provide support when needed
–Share other posts and tag users in your own
posts when appropriate; Consider favoriting
those posts you do not retweet or repost.
• Keep an eye out for the onlookers like
Congressmen, vendors, media and feel free to use
more general health-related hashtags to increase
visibility (ie. #HealthIT)
• Share post-event activities across ALL channels
using the #MassHIway tag and @MassEHealth

7. Event Reminders
 WHO
– All organizations connecting to the Mass HIway statewide health information
exchange
– Any supporters of these organizations including congressmen, media, and
vendors
 WHAT
– The MeHI #MassHIway Transactathon
– Simply send a test or production transaction across the HIway and share your
experience on Twitter using the #MassHIway hashtag
 WHEN
– February 6, 2014 – All day
 WHERE
– On Twitter, third-party tools, or across other social networking channels
– Sign up here:
 WHY
– To build awareness, gain interest and showcase your efforts on the HIway
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