This document summarizes the enterprise mobility journey of Boston Properties, a major real estate investment trust. It discusses Boston Properties' transition from early Blackberry and iPhone adoption to supporting over 700 corporate and 150 personal devices. It outlines Boston Properties' hybrid corporate liability and BYOD mobile device policies and management strategies. The document also describes Boston Properties' use of mobile devices and apps to improve building operations, leasing/construction workflows, and provide in-building wireless services to tenants. Key challenges discussed are transitioning to Android devices, enhancing mobile device management, security, and adoption.
2. Boston Properties
• REIT = Real Estate Investment Trust (NYSE:BXP)*
• 175 Properties
• 61.5 Million Square Feet In-Service
• $30.4 USD Billion Total Combined Market Cap
• Four Regions/Markets
• Boston
• New York
• Washington DC
• San Francisco
5. • Corporate Offices
- Opt Out Program: Approved List of Devices
- Hybrid Approach: Complete Device Liability and
Limited Support but Company Usage Plan
- BYOD Allowed: Exempt Employees
- Very Successful
• Property/Engineering Staff
- Opt Out Program Available
- 85%+ Complete Corporate Liable Device-Plan
- DROIDS with AirWatch MDM & Angus App
- Productivity – Cost - Support
Aligning Your Demographics
Productivity
Risk
Work/Life
Cost
Productivity
Risk
Work/Life
Cost
6. The Plan
Corporate Liability Personal Liability
Hybrid
Reimbursement/
Monthly Allowance
Company
Administered/Supported
Company...
· determines device standards.
· pays all usage & device costs.
· supports devices and replacements.
Employee...
· receives monthly allowance and/or device credit.
· selects device based on connectivity standards.
· manages liability for lost or damaged devices.
· receives minimal support.
Company...
· determines list of preapproved devices.
· pays all usage costs.
· provides reduced device support.
· May provide a company contribution toward device
purchase.
Employee…
· selects device from a preapproved list.
· may pay cost difference above a company contribution.
· may assume liability for lost or damaged devices.
· may assumes responsibility for most support.
7. Mobilization: Building Operations
94% 50%+
1.5 Million Annual Transactions
- 190k Tenant Requests + 115k Preventive Maintenance Work Orders
Tenant/Customer App – Fall 2014
8. Mobilization: Leasing & Construction
Content
Management/Staging
on S: Drive
Content /
Media
“Air Traffic Controller”
(aka Leasing Coordinator)
box Sync Service
www.box.com
All Devices Kept Current with Same Marketing Content
Annual Box Subscription = $300/device
Initial Device = $700-800/device
with AppleCare & Accessories
1 GB Data Plan = $360/device
Elevated Interactions
9. Mobilization: Active ‘In-Building’ Program
• Distributed Antenna System (DAS)
• 30 Million Square Feet
• Verizon Wireless & AT&T Partnerships
• Leasing & Customer Retention
• Competitive Advantage